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VR Content will be the next multi-trillion dollar industry

Mainstream7

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As Virtual Reality becomes more sophisticated and more real, there is an increasing need for content-creation. Now whole worlds need to be created with millions of opportunities for entertainment. Everything that exists in the real world need to be transferred to the VR world. VR is limitless and opens the doors to unlimited imagination.
VRChat and Bodytracking is just the beginning.

Two big areas:
VR Shopping with real simulations of clothing and objects.
VR Entertainment and Games - explore everything the world has to offer without even travelling, theme parks, immerse yourself in worlds never seen before, play team games as if you are there

Have more ideas how VR will change the world?
 

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SamRussell

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Porn. The first porn companies to move into it will blow up big time.
 

splok

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As Virtual Reality becomes more sophisticated and more real, there is an increasing need for content-creation. Now whole worlds need to be created with millions of opportunities for entertainment. Everything that exists in the real world need to be transferred to the VR world. VR is limitless and opens the doors to unlimited imagination.
VRChat and Bodytracking is just the beginning.

Two big areas:
VR Shopping with real simulations of clothing and objects.
VR Entertainment and Games - explore everything the world has to offer without even travelling, theme parks, immerse yourself in worlds never seen before, play team games as if you are there

Have more ideas how VR will change the world?
I'm about as big of a VR supporter as you can imagine, but the real need for more VR is dubious until the hardware has improved dramatically. It's good enough for niche applications, but when you're talking about VR clothes shopping, we need hardware that's practically ubiquitous and easy enough to use that it's practically transparent to the user (think vr that's run by your phone and streamed to your glasses/contacts).

It's easy to look at something and think "things always improve, this is clearly the future", but that's how a bunch of really bad 3D tvs got made. Even if something is clearly superior, that doesn't mean that anyone will want it or care. Amazon is like half of US online retail sales, and most of the sellers can't even be assed to take a half decent picture. Even the best possible Amazon listing is still far worse than what any seller could create with a dedicated webpage. People still buy from Amazon.

I do agree on entertainment and games, though simulation/training is probably a better opportunity in the current hardware environment. Compelling VR content is really hard to create, and there just isn't a wide enough install base yet for companies to justify dumping the development dollars in to fix that. Training is potentially more interesting since you can charge much more per user.

Porn. The first porn companies to move into it will blow up big time.
There are lots of VR porn companies, and none are blowing up. Just strapping a 3D/panoramic camera to someone's head doesn't really make for compelling VR content. Interaction is what makes VR really shine, and doing that with video is really hard. You can do it with a game engine, but then you're basically making a game and porn studios aren't game studios. There are a couple of companies that are doing ok with games, but they run into the same problems as normal games of course.
 
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OP
Mainstream7

Mainstream7

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I'm about as big of a VR supporter as you can imagine, but the real need for more VR is dubious until the hardware has improved dramatically. It's good enough for niche applications, but when you're talking about VR clothes shopping, we need hardware that's practically ubiquitous and easy enough to use that it's practically transparent to the user (think vr that's run by your phone and streamed to your glasses/contacts).

It's easy to look at something and think "things always improve, this is clearly the future", but that's how a bunch of really bad 3D tvs got made. Even if something is clearly superior, that doesn't mean that anyone will want it or care. Amazon is like half of US online retail sales, and most of the sellers can't even be assed to take a half decent picture. Even the best possible Amazon listing is still far worse than what any seller could create with a dedicated webpage. People still buy from Amazon.

I do agree on entertainment and games, though simulation/training is probably a better opportunity in the current hardware environment. Compelling VR content is really hard to create, and there just isn't a wide enough install base yet for companies to justify dumping the development dollars in to fix that. Training is potentially more interesting since you can charge much more per user.



There are lots of VR porn companies, and none are blowing up. Just strapping a 3D/panoramic camera to someone's head doesn't really make for compelling VR content. Interaction is what makes VR really shine, and doing that with video is really hard. You can do it with a game engine, but then you're basically making a game and porn studios aren't game studios. There are a couple of companies that are doing ok with games, but they run into the same problems as normal games of course.
While I agree in in the short-term, long-term VR will blow up. It´s not a fad as many believe, because it´s fundamentally changing how we perceive things and interact with the world. Add to it the CHEAPNESS of making something in 3D as opposed to something in the real world. You can build a whole world with a few mouse clicks. It costs millions to just build a basic theme park.

Already in the past few years, Adobe stock is increasing like crazy. They know the game.
They´re producing content en masse, including motion captured animations via Mixamo. This is the backbone of to create a realistic VR experience.
Now imagine, you can record the choreography of a pro dancer in 3D and can stand next to them and practice. Maybe even have muscle sensors to signal which muscle group to tackle.
Literally everything is becoming EASIER, CHEAPER and MORE CONVENIENT.

Lol privacy isn´t even about browsing behaviour anymore, they can track your movement patterns, how you sit, how you walk. Heck they can use all that to improve your posture!

And again, I´m talking time horizon of decades here. Look at how fast technology evolved in the last 30 years. Just some years ago we didn´t even have decent 3D software, let alone a home computer. Now we have real-time physics that look photoreal. You can already stitch together clothes and have them simulated with a few mouse clicks in Marvelous Designer. Slap some materials and lighting and it already looks real. It´s literally so CHEAP to create these assets.
Technology is growing exponentially and with AI and processing power increasing so fast it´s going to be crazy.
 

PizzaOnTheRoof

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I disagree. VR will never be widely adopted UNTIL you don’t have to strap a 1lbs screen to your face.

AI is far more useful and wide reaching than VR, and will outshadow VR massively.

And even good AI is still 20+ years out.

I wouldn’t quit your day job to become a VR content creator.
 

csalvato

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I hope i’m wrong on this, because i want VR to succeed, but the current technology is cumbersome and makes a huge part of our population feel physically ill with mild use.

As someone who gets ill from 15 mins of VR, it’s certainly not in my future and i am not sure the physiology of this is even overcomable.
 

Johnny boy

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You wanna grow a VR company?

Send people the stuff to use it for free, pre-installed with stuff you choose to show them.

Your own options for "channels" like tv

Your own websites for all types of things.

You can have a hundred different brands, networks and marketplaces, all owned by you, operating within that system.

Your own "sports center" show

Your own pornhub

Your own youtube

It's not about hardware. It's about attention.
 

splok

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It´s literally so CHEAP to create these assets.
Lets assume assets are free (plenty actually are). Now what? It's the interaction and, as Johnny points out, attention that matters. It's like saying, 'well, words are free, just think all the books we could write!'. I mean, ya, it's amazing that anyone can write and publish their own books. But also, anyone can write and publish their own book. That doesn't mean that anyone will buy yours. Yours has to be better than everyone else's, and even if it is, the low barrier to entry drives down the price. Assuming that you're starting with a computer, anyone can go make their own VR product right now for free (maybe with a couple of weeks of tutorials), just like anyone can go write their own book or throw up their own website.


As someone who gets ill from 15 mins of VR, it’s certainly not in my future and i am not sure the physiology of this is even overcomable.
It's like getting car sick (literally). Some people are more susceptible than others, and some things can make it worse (riding in the back, facing backwards, etc.). If it makes you quickly ill, I assume you haven't done very much of it? You gradually acclimate to it with practice just like you would if you were at sea for a long time (not that you would want to put yourself through that if you had the option of stopping). But it's a problem that will largely be fixed by the tech and design getting better. Imo, if we can improve something substantially and explain how/why, then we can keep refining that until the problem is solved.

The the VR-sickness difference between current hardware and even the initial Oculus dev kits is dramatic. On the hardware side, the tracking/display just needs to match what your brain expects closely enough that there isn't a disconnect. Imo, this is fairly good with current tech in an ideal situation. However, on the software side, poor design/implementation can make everything terrible, and it's really really easy to do it badly. The difference between a good and bad experience on the same hardware is massive, and we're still really on the first gen of "modern" hardware. Assuming that companies don't abandon the R&D altogether, we're going to see a LOT of improvement over the next decade.
 

csalvato

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Assuming that companies don't abandon the R&D altogether, we're going to see a LOT of improvement over the next decade.
I hope so. Right now it’s unusable for me, and I can’t see myself Going through any level of effort to acclimate to it.... and I’m a fan. The people who aren’t fans? No shot.
 

MichaelCash

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As Virtual Reality becomes more sophisticated and more real, there is an increasing need for content-
I would say there is a lot of hype around VR but not that much use-cases so far. A lot of people think it is cool and popular but I have never seen somebody uses it commercially. Just my opinion
 

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jpanarra

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Its funny that you guys mention porn on VR.

I'll be honest, i can see VR booming in the entertainment space and porn falls under that category. I've even heard of the saying "The internet wouldn't exist without porn" . Does VR compare to the internet in it's infancy?

There could be a massive opportunity or a massive bust if you ask me. Maybe I'm a bit near sighted but I struggle in seeing the solutions VR will provide other than entertainment. Honestly, its not convenient in it's current state. Until it becomes easily accessible and convenient, VR is not going to be the biggest boom in the next few years.

Just a personal take on this.
 

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Its funny that you guys mention porn on VR.

I'll be honest, i can see VR booming in the entertainment space and porn falls under that category. I've even heard of the saying "The internet wouldn't exist without porn" . Does VR compare to the internet in it's infancy?

There could be a massive opportunity or a massive bust if you ask me. Maybe I'm a bit near sighted but I struggle in seeing the solutions VR will provide other than entertainment. Honestly, its not convenient in it's current state. Until it becomes easily accessible and convenient, VR is not going to be the biggest boom in the next few years.

Just a personal take on this.
VR porn will end up a bust...
 

QFP

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a lightweight vr interface for modelling/sculpting software would be nice.
 

DST

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Add to it the CHEAPNESS of making something in 3D as opposed to something in the real world. You can build a whole world with a few mouse clicks. It costs millions to just build a basic theme park.
I don't see how a real park is even comparable to virtual reality? You can make anything cheap in 3D... but is still hasn't value unless its.. produced and manufactured in real life
 

MattR82

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How about walking around in hotels or villas before you buy.
 

Breeze_Interface

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I don't think VR is the future. However AR seems promising in a professional setting when you need to access knowledge while you're working with your hands. A surgeon operating, a plumber that needs to see the plans before doing anything, etc...

Microsoft has already started targetting it for working professionals with it's hololens 2.
 

QFP

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I don't see how a real park is even comparable to virtual reality? You can make anything cheap in 3D... but is still hasn't value unless its.. produced and manufactured in real life
Plenty of examples of digital assets out there, just think games , second life, the crypto economy etc.
Depends on how you define real life.
 

Devampre

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I don't know what to believe about the industry yet. I went to a VR arcade with some friends a while back and then recently I went out and got the Oculus Quest. It's neat, but I don't believe it will be replacing my computer anytime soon. Same with AR/XR, there will come a time when it is much more improved. But, right now it's still in it's infancy.

I couldn't predict the next 5 years of this industry, but hand tracking and link are both coming to my device soon. And these are something I look forward to.
 

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It's funny how people say things like "VR will not be the future, but something else will." As if it's impossible for both to become big.

It's probably the same as saying "internet will never be big, but I think cell phones will be" in the year 1994.
 

splok

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The real use-case for VR: When you need a user to feel like they're actually somewhere else, doing something else (without actually being there and doing it)

For that use-case, there's really no other alternative. For any other use-case, it's currently a waste at best.

Also keep in mind that despite the hype of head-mounted-displays, VR isn't limited to screens strapped to your face and that a LOT of money gets spent on training:

28608
 

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daivey

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I'm about as big of a VR supporter as you can imagine, but the real need for more VR is dubious until the hardware has improved dramatically. It's good enough for niche applications, but when you're talking about VR clothes shopping, we need hardware that's practically ubiquitous and easy enough to use that it's practically transparent to the user (think vr that's run by your phone and streamed to your glasses/contacts).

It's easy to look at something and think "things always improve, this is clearly the future", but that's how a bunch of really bad 3D tvs got made. Even if something is clearly superior, that doesn't mean that anyone will want it or care. Amazon is like half of US online retail sales, and most of the sellers can't even be assed to take a half decent picture. Even the best possible Amazon listing is still far worse than what any seller could create with a dedicated webpage. People still buy from Amazon.

I do agree on entertainment and games, though simulation/training is probably a better opportunity in the current hardware environment. Compelling VR content is really hard to create, and there just isn't a wide enough install base yet for companies to justify dumping the development dollars in to fix that. Training is potentially more interesting since you can charge much more per user.



There are lots of VR porn companies, and none are blowing up. Just strapping a 3D/panoramic camera to someone's head doesn't really make for compelling VR content. Interaction is what makes VR really shine, and doing that with video is really hard. You can do it with a game engine, but then you're basically making a game and porn studios aren't game studios. There are a couple of companies that are doing ok with games, but they run into the same problems as normal games of course.
yes I see VR being huge in technical fields.. think medicine, mechanics, engineer, driving, etc.. where glass exists, or needs to be, that surface will provide holographic information....

i dont think people will go out of their way to WEAR glasses if they dont need to for VR experience.. unless it offers something far more in depth/immersive than say a phone/tv/computer screen.

e.g. i wont wear "VR " glasses to take the train to work, unless the information it can feed me is far superior to what I can get on my cellphone...... and until they can read my brain waves, youre still going to need some sort of touch mechanism.
 

TheCj

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I could see VR being used to relive moments in a person's life.

If the technology was created/existed to say capture an entire wedding from every angle with sound. I could see someone wanting to be able to walk through that day any way they wanted. They would be able to see and hear everything that was going on.

Or if wanted to capture other family gatherings, would be able to have a VR memory you could step into and relive a good moment that was recorded with deceased family members etc..

Am guessing it would be along the lines of tech being able to easily do body tracking like they do when using an actor to do the motion for a cgi character. Except this would have to be able to map out a lot more people and skin them properly and have the sound sync up etc..
 

Ronin365

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It will be a while before VR becomes anything to talk about.... but VR will be huge.. It will undergo many evolutions and changes. When maturing tech like AI, GANS or quantum computing become proven, mainstream and affordable- we will not have seen anything yet. Good or bad... it will be mind-bending.
 

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