Similar thread (+PDF): What Does "Value Skew" Mean?
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Free registration at the forum removes this block.Hello,
I am thinking of selling a product in an existing market with some value skews. The question is, how many value skews are enough?
Let's say, that I am going to sell something, that another company is successfully selling. The only difference would be, that my company would have a much better story and branding. Would that already be enough (when all other factors like price, quality ... are the same)? Or should there be more skews to differentiate my company further?
I know, that there is no one right answer for that question, but maybe you could give me your persepctive on that topic.
Thanks a lot.
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