This is super important. Thank you for starting this conversation MTF.Okay that's great in theory. And where are the metrics? Can anyone provide their own data or a case study of someone's clear correlation or directly attributed sales from TikTok?
Everyone is like "look man, my video got 565k views." Nobody is like: "this video generated xxxx in sales for me."
Everyone is so enamored with that social media ego stroke but who's actually doing the math to figure out if it really makes a noticeable difference in your business that's worth your time?
I'll change my mind if I get real data with meaningful metrics.
I have some examples of business results that don't equate to impressive views/subs.
Example #1 - YT channel with 10k subs selling $1m/month gross revenue affiliate sales.
Example #2 - Agency with a YT channel with under 2k subs getting 1.2 leads per day all through YT and closing 20% of them.
On the other hand:
The "vanity" metrics CAN BE useful, you're creating an engaged audience and an "invisible list" of people you can target later with advertising.
There are also people who do it just for the impact and aren't trying to drive leads to a business. In their case, "vanity" metrics indicate how many people they're reaching and *hopefully* impacting.
And, if your content is reaching your target audience, you have a good offer, and it is getting sales through social media, then in theory, more views mean more people in the funnel = more sales.
I am doing my best to track business results for my clients at SS; we are really fresh but I hope to have some actionable data in the next few months. This means setting up tracked links for CTAs wherever possible, referral source fields on lead forms, etc.
Dislike ads? Remove them and support the forum:
Subscribe to Fastlane Insiders.
Last edited: