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MJ DeMarco
I followed the science; all I found was money.
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I'm not a lawyer, but I don't think you can without significant legal trouble. Right to publicity exists for celebrities, even dead ones. @AllenCrawley is also leveraging the likeness of a "dead person" and he had to get a license. You can't just draw a photo of Sinatra (or Lagerfeld) and call it your brand, or even in your marketing. You might not get caught, but I wouldn't...
Also look up the case law, Michael Jordan Vs Dominicks.
Also look up the case law, Michael Jordan Vs Dominicks.