UPDATED: Walk The Path in 2023 (Personal Development + Strategy for Entrepreneurs)

[Kung Fu Steve]

What's The Path? What's New? How Can This Help Me?​

For 4 years, I have run a private group coaching program called 'The Path'.

It's where I guided a small group of entrepreneurs through business, marketing, and mindset strategies to "stay on The Path" while they build their businesses (and their lives). Think of it as "personal & professional development for entrepreneurs".

We covered best practices, high-level marketing strategies, crafting advertising campaigns, and lots of motivation and mindset.

If you've been in The Path for the last couple of years -- your business exploded. Some doubled, some quadrupled, some even 10x'd. Was it all because of me and The Path? Probably not. But I'd bet each of the members would give me a sliver of the credit (and I'll let them speak up if they choose to).

Like many people, my life was turned upside down during the pandemic. I was forced to shift from live stages, conferences, and seminars in front of thousands of people to zoom meetings at all hours of the day with handfuls of people (who didn't want to be there), listening on their phones while they were on the toilet.

As many of us say,

"There Had To Be A Better Way."​

The Path was a hobby. A weekend coaching call. Sharing advice and tips for building your business. Making connections within my semi-large network. And generally running it as a "support group".

But over the past few months, it has been clear -- the standards needed to raise dramatically if this was ever going to...

a.) help tons of entrepreneurs (and their employees),
b.) become my "full-time gig", and
c.) become much bigger than myself (which is what I'm really after).

In other words, I completely revamped The Path for 2023. I've dramatically raised the standards and I'm giving you everything I got.

If you have a business... and a real desire to grow it... then The Path is for you.

If you want to double, triple, or even quadruple your business this year... then The Path is for you.

If you need someone -- not to hold you accountable -- but to hold you to a higher standard in the quality of your products, your services, your marketing, and how to lead your organization... then The Path is for you.

But... as some of you might be aware -- it's tough to convince people this is more than just "general business and motivation advice" coaching program.

That's why I'm putting my money where my mouth is. Giving you a ridiculous over-the-top bribe just to try it out. And if it doesn't make you 10x what you invest in the first month, I'll give you your money back and you get to keep everything anyways.

How's that for an irresistible offer?

Check it out here: www.pathmembership.com

Need More Details? Here They Are:​

What We're Doing:

• The Path is a monthly group coaching program designed to help you scale your business.
  
  
• Think of it as personal & professional development specifically for entrepreneurs.

How We're Doing It:

• The Path is delivered as a membership, a newsletter, and a coaching program wrapped into one.
  
  
• The membership area will hold marketing programs, training, recordings, checklists, templates, and every other downloadable resource to grow your business.
  
  
• The Scaling Secrets newsletter is delivered each month. It's straight-up business strategies and best practices to get you more customers, increase how much they spend with you, and create monthly (or quarterly) recurring revenue.
  
  
• The Peak Performance Newsletter is also delivered each month. This one focuses on performing your absolute best. Get your beliefs and values in alignment with your goals. Tackle any hesitation or self-doubt. Become an extraordinary communicator and influencer. And grow as a real leader.
  
  
• The Live Coaching Calls happen every other week. This is where we get on a webinar, dive deeper into the newsletter content, how to apply it to your business, and then do Q&A on anything you need. From copy reviews, to website and funnel stuff, strategies, and more.
  
  
• "Marketing-In-A-Box" is one of my over-the-top pieces of value. Each month I actually write a marketing campaign for you that you can send to your current customers, past customers, dead leads -- whatever the "theme" happens to be for the month... but this is the thing that you can directly say "I was in The Path this month... I did the promo... it made me money." (Not to brag, but I literally get offers to be someone's CMO every week now. But you don't need to pay hundreds of thousands of dollars. I am writing your campaigns for you as long as you're a member of The Path. How sweet is THAT!?)

The Requirements (PLEASE read this piece. These might sound a little odd but they're here for a reason):

• You must have a business. You must have something to sell. This is a program about GROWING a business, not starting one. Doesn't matter what you have to sell, I know I can help you sell it and grow your company... but if you've got nothing, I'm sorry -- I can't help you.
  
  
• You need the desire to grow. This might sound stupid but I've met plenty of business owners who join coaching programs like this just because they want friends... they stay at the same income in the same comfort zone and never push themselves because "it's fine the way it is." -- if that's you -- I love you, I will be friends with you here on the forum, but this just isn't the program for you.
  
  
• You need some testicular fortitude. I'm coming up on 14 years of this stuff. I've learned directly (i.e. in person, not in a book) from some of the smartest and most talented marketers and business people on the planet. The stuff I'm sharing with you works. That being said, if you sell hats, and we sell out of your annual supply of hats in a week -- you're going to have to have the guts (and the drive) to go figure out how to get some more damn hats. That'll probably be stressful. It'll be a new problem. And you can't go cry in the corner when you have too much business and too many sales. No quitting on me when you get overwhelmed, cool?

The Investment:

• $297/month.
• Yes. That's it.
• Yes. You can cancel at any time.
• Why? I want a thousand people in this program. It's within reach of anybody. If you have a business, it's ridiculously inexpensive. And I've still got a few consulting clients so I don't need to charge thousands for this. I want this to be my legacy (there's a book coming out, a podcast, and much more... I think you're going to love being in this program).

The Guarantee:

• Guarantee #1: 30-Day Money Back. Try it for 30 days, if you think it's stupid, I'll give you a full refund AND I'll let you keep the $25,085 worth of bonuses I'm giving you with the over-the-top bribe (see what's all included here).
  
  
• Guarantee #2: Guaranteed Support. I know the entrepreneurial journey can get lonely with plenty of unforeseen obstacles, challenges, and fires to put out. That's why if you have any questions or hang-ups on how to use the material, or need help with strategy, you'll be able to reach out to me directly and receive a response within 24 hours. You don't have to feel alone on The Path anymore.
  
  
• Guarantee #3: The ridiculous over-the-top 365-Day Guarantee. Use us for a full 12 months. And if you STILL don't experience transformative results in your business with the strategies I'm teaching you and the marketing campaigns I'm building for you... and you've given me a chance to personally help you... then I will refund your initial investment.

Get Yourself Enrolled In The Path Today And Let's Get To Work

​

Until we talk. Live with passion and I'll see YOU at the top

 

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[Bernardo De Mach]

anyone? thoughts on this?

 

[AndyC123]

You want to do better.

You want to thrive in this "Covid economy"

You want to make and keep more money.

You want to transform from a business operator to a business owner and get back that freedom we all desire.

You need a coach.

I can be that coach for you if you’d like…

And this time… I’m doing it for FREE.​

If you don’t already know me, my name is Steve.

And March 2nd – 6th I’ll be hosting a 5-Day live challenge (for free) where each day we’re going to tackle a different piece of your business in order to build, grow, and SCALE your enterprise.

You can click right here to register.

But you might be wondering…

Is it worth my time?​

This is my first question for everything these days.

We’re going to do approximately an hour of training every day for 5 days and there’s going to be some cool plug-and-play strategies I’m going to share with you to create some easy wins as “homework” to grow your business afterwards.

And I’ve got to tell you… If someone is going to take an hour of my time (not to mention for 5 days) – they damn well better deliver.

While I can’t promise you’re going to become a 6, 7, or 8 figure business overnight – I can promise this: I will not betray your trust.

Time is the most precious thing we have and as business owners, we are right to defend it with everything we’ve got.

So let me just tell you that this program is a culmination of everything I’ve learned over the past 16 years in the course of building my own businesses but now having been a coach and consultant for – coming up on near a decade now – I’ve had the unique opportunity and privilege to have personally coached and consulted with close to 3,000 different businesses.

From many of the Fortune 500 companies down to the local mom and pop shops in just about every industry you can imagine…

Real estate, title, mortgage, insurance, car dealerships, financial advisors, retail, e-commerce, doctors, dentists, lawyers, surgeons, gyms, landscapers, engineers – you NAME IT… I’ve probably done something for them at this point.

And I don’t say that to pound on my chest and tell you how great I am… I tell you this because…

I’d have to be a complete IDIOT to not see what works and what doesn’t work when growing a business at this point.

ALSO

Every single one of the teams and organizations that *I* coached in-turn coached ME (whether they knew it or not)!

I mean just hanging around these guys I learned tools, strategies, and ideas that I never could have come up with on my own.

So my obsession has been how do I learn these tools, and then organize and package them in a way that I can deliver them to you in this “plug and play” manner.

That’s what we call…

Compressing Decades Into DAYS​

Afterall, that’s what a great coach, book, seminar, or program does for us: it organizes and packages the most helpful advice that might have taken decades to learn and put it into a format we can absorb in an afternoon or weekend.

Now THAT’S powerful.

And if you want to experience this with us, get registered for free, right here.

“So What Are We Going To Learn? What’s This Going To Do For Me?”​

I have this big hairy audacious goal to become the “Tony Robbins” of the business world and in my journal, I wrote down the goal that “I want to DOUBLE the businesses of 1,000 entrepreneurs in the next 5 years.”

And I don’t want some corny “I done went from $5 to $10 because of that there Steve guy!” – no, I want to build a competitor to Accenture or Beloit and become the household name for business consulting.

To do this, I’ve organized some of the teachings from my coaches, created my own stuff (some of it I’m even starting to license) --

But the reason I bring that up is because I believe…

To Grow And Scale Your Business, You’re Going To Need a Few Things
(And Even If You Have No Intention Of Signing Up Here, I Think You’re Going To Find This Piece Valuable)

​

1. Peak Psychology

Hanging around all kinds of businesses, owners, executive boards – it’s become very clear that there is no such thing as a business problem… there are only personal problems that affect your business.

Truth is, you probably know exactly what you should be doing to grow your business. You might pick up a cool strategy or idea here or there from myself or someone else, but in reality, there are these conflicts in the back of our brains that create a lack of action.

“I want to be successful, but I never want to be judged.”

“I want to make the sales, but I never want to get rejected.”

The self-doubt, procrastination, uncertainty, lack of confidence, indecisiveness – all of it stems from these psychological roadblocks.

The biggest chokehold in any business is the psychology of the leader.

Here’s a quick idea you can implement TODAY: find yourself a group of entrepreneurial friends. A mastermind. I meet with mine every Sunday and we have for a couple of years now.

Why?

Every one of us ends up – at some point – sitting at our desk, alone, trying to solve 12 problems at once.

Marketing, Cashflow, Accounting, Sales, Customer Service, New Products, Design, personal problems, relationship challenges, kids, Covid restrictions, etc.

Instead of 1 person trying to solve 12 problems, we all need a group where 12 people try to solve ONE problem.

If you’re not a part of a mastermind, find one, join one, or make one.

Hell, in this 5-Day Challenge we’re doing – you should be able to find some active folks looking to grow.

(I found my original mastermind here on the forum. It was life-changing).

The challenge with psychology is this:

Your best level of thinking got you to where you are today.

But it won’t get you to where you want to be tomorrow.

If it would… you would’ve already been there.

Today, right here, right now… this is the result of your best effort and best thinking – and there’s nothing wrong with that. In fact, you should celebrate like crazy. If you own a business right now you are a part of a very elite group of people around the world that took the leap.

Someone who said “I’m going for it.”

But if we want to level up, we have to level up our thinking.

To win in today’s competitive environment there’s lots of successful beliefs, but here’s a couple:

• Fall in love with your customer, not your product. As business owners we should constantly find ways to improve our customers’ lives. New products, better service, higher quality – whatever it takes. If you truly love someone, what would you do for them? Anything. Too many people get so short-sighted because they say “we sell X and only X” and they never think outside that box.
  
  
• It’s not a lack of resources that’s holding you back, it’s a lack of resourcefulness. I have a front-row seat every day in my career. I am watching many of the Fortune-500 companies I train, crashing and burning because no matter who they have on their team they say “we don’t have enough/we don’t have the right people” … no matter how much money they have it’s still “we don’t have the capital” … on the other hand, I see small companies taking off in this new economy simply because they are getting resourceful and finding a way AROUND things like COVID restrictions – where others are stuck in a pattern of blaming their supposed lack of resources.
  
  
• Your income is only limited by your creativity. This forum is a treasure trove of people making money in really unique and different ways. They have extremely interesting solutions to problems other people feel are unsolvable. My hope is that I can empower you to come up with your own creative solutions to your current challenges. And do it in a way that not only benefits you, benefits the customer, AND it serves the greater good.

If psychology is one of your barriers, we’re going to spend some time crushing those roadblocks on our 5-day challenge right here.


2. Proven Strategies for Growing a Business


One of the biggest mistakes I think we all make when starting a business is trying to figure it out all on our own.

It’s akin to “reinventing the wheel” – but there’s no need. The wheel has already been invented. Peter Drucker wrote “business is only two things; marketing and innovation.”

Innovation isn’t as scary of a word as some people make it out to be, though. It’s simply “how can I do what I do for more people, for less money, with more profit, and higher quality.”

That’s a mouthful, sure, but check it out; there’s only 3 ways to grow a business. Get more customers, get them to spend more money, get them to come back more often (there’s definitely no need to reinvent that formula).

So how do you do those?

More customers come from getting the right message in front of the right people at the right time (with the right offer, of course).

And we’ll talk about how to do that throughout the challenge… but there are many creative ways to acquire new customers.

Keep this in mind: no matter what you sell – SOMEBODY already has access to a large group of people who WANT your products and services.

The simple term is “joint venture” but we’re going to go quite a bit more in-depth than that.

We’re going to discover how do we find these people and create a win-win-win situations with them to not only promote your stuff, but do it happily, AND have the people “being sold to” HAPPY that you’re doing it – imagine that!

You can be “innovative” simply by creating partnerships that never existed before.

Sometimes even across industries you never would have guessed.

(Think Mountain Dew + Call of Duty – what a great strategic partnership)

Next when we start thinking about how to “get people to spend more money with you” – this one is quite easy…

Offer them more things!

Upsells, downsells, cross-sells, add-on sales – there are a million ways to increase the average customer’s transaction.

What can you offer immediately after purchase that would make your product better? Faster? Easier? Done-for-you?

(Do you want fries with that?)

One of my friends and clients now does over $30MM/year in his Ecommerce business (mostly on Amazon). When I asked him what his secret was, he responded very simply “more skus”

You’ve probably heard this phrase before but it bears repeating:

There’s never been a harder time to sell someone the first time, but there’s never been an easier time to sell someone the 2nd, 3rd, or 4th time.

Why is this?

In the economic season of winter, TRUST is the currency.

And let’s not kid ourselves – we are in for a long economic winter.

You’re going to have to work your a$$ off to build TRUST with your potential customers and clients.

(Why do you think I’m including so much copy in a FREE 5-day challenge? I’m selling you pretty damn hard here, today!)

But once trust is established – people would much rather patronize the brand they know, like, and TRUST.

If you can prove to me you deliver a great product, a great service, in a timely and effective manner – I’d rather buy ALL my stuff from you (as long as you have it).

Now, I’m not saying go all willy-nilly and sell everything to everybody – there’s some strategy to this.

And we’ll cover that in the 5-Day Challenge (For FREE!).

Finally, to get more CONSISTENT sales? More RECURRING revenue – we must strategically craft our offers. Every business I’ve ever worked with had the possibility to offer a weekly, monthly, quarterly, or annual “subscription”.

And while you might immediately recoil and say “I can’t do a monthly thing – I’m in X business!” – don’t forget… your income is only capped by your creativity!

One of my favorite examples is in a book called the Ultimate Sales Machine. I got to meet Chet briefly many years ago before he died but he was BRILLIANT.

In his book he wrote about a carpet cleaning business that did their research. They found that allergens latch onto carpet like white on rice. To have a truly clean home, you needed to steam your carpet at LEAST twice per year.

They came up with the “silver plan” where everyone of their clients paid a small monthly fee and they received 2 free cleanings per year plus some bonuses. On the Gold plan, they’d clean your air ducts, too.

Imagine never having to worry about when was “the right time” to clean your carpets – it was all taken care of for you. Scheduled ahead of time. One less thing to worry about for the customer, less expensive in the long-run for them, AND this business (that normally struggles with cashflow because of the transactional nature of that industry) became a cash-flowing BEAST.

There’s always ways to create something cool if you challenge yourself (see what I did there?)


3. WORLD-CLASS Marketing

The other thing we’re going to need to take your business to the next level this year is world-class marketing.

And let’s call a spade a spade… it’s VERY crowded out there these days. We need to narrow down who do you need to reach, where are they hanging out, and what do we need to say to them to get them to TAKE ACTION.

Lucky for us, marketing has been my obsession since day one.

There’s just something about advertising, writing copy, speaking from stage, and coming up with new and creative ways to reach the customers that I love so much.

And it’s incredibly rewarding when you can get someone out of their own way, alleviate their fears, calm their worries, and get them to bet on themselves by taking action.

One of the greatest compliments someone can give you is a purchase – and that has nothing to do with the money – it has everything to do with a total stranger trusting you enough to make their lives better.

I’m going to break down marketing in this challenge to it’s simplest and most-actionable form.

I call it my “rules of three”

I don’t think I have the characters left in this post to share all of them, but here’s an example:

ALL MARKETING IS…

1. Here’s what I’ve got
2. Here’s what it’ll do for you
3. Here’s how to get it

WHAT YOU NEED TO MARKET ONLINE…

1. An AD
2. 4 Web Pages
3. 2 Email Sequences

THE THREE AREAS TO FOCUS ON TO SCALE YOUR BUSINESS

1. Growth formulas (customers, more $$, more often)
2. Marketing (getting the right offers in front of the right people)
3. Systems (making sure every process in your business is repeatable)

I realize these are a little out of context, but I’ve got a couple dozen of these including what you need to find prospects… what you need to move prospects to customers… how you can connect with your potential customers in order to get them to move… and so much more.

If you want them all, you’ll have to join the challenge here.

“Ok, Dude… This Is A Lot of Stuff. It’s Free? What’s The Catch?”

​

No catch. It’s 100% free.

If you want life-time access to the recordings and do some bonus Q&A sessions with me during this week (like actual consulting in the group), I’m charging $197 as an “upsell” but you certainly don’t have to pay for anything if you don’t want to.

So why am I doing it?

I’m putting my best foot forward here for a couple of reasons:

1. Impact is more important than income to me right now. I’m making more than I could ever spend but if I really want to build this “Accenture-like” business I’m talking about – I’m going to need to touch a lot of lives.

This challenge model has been very interesting to me.

It allows me to cast a really wide net and help tons of people – I’m even helping people who would never become a customer of mine! And that’s cool, too!

2. It’s been really fun. I’ve got to be honest; I’ve been working on so many systems lately that business has become somewhat robotic for me. I really, really enjoy interacting with people and solving tough business challenges – so for those who have a business up and running – the measly $197 is going to be extremely worth it for you (to give you an idea, when I was full-time consulting I charged $4,880 per month for 2 one-hour calls .. and my calendar was full).

And if you can’t swing the extra, you’re especially going to like this because we’re going to get you some results in advance and then maybe someday you’ll come back to buy something from me another time.

So that’s the whole spiel.

You want in?

You can sign up for the 5-Day Challenge right here.

For Free.

If you want the upsell, you can grab it. If not, no big deal – I’m going to knock your socks off either way.

Go get signed up and let’s scale some mother fudging BIDNESSES!

If you've got any questions or need some ideas feel free to post

Thanks Stephen. This program is amazing. I have been able to incorporate more strategies to grow my business and simplify complex barriers that slowed me down before. Here’s to tripling my business. Thanks!
Andy

 

[Toyotomi]

You want to do better.

You want to thrive in this "Covid economy"

You want to make and keep more money.

You want to transform from a business operator to a business owner and get back that freedom we all desire.

You need a coach.

I can be that coach for you if you’d like…

And this time… I’m doing it for FREE.​

If you don’t already know me, my name is Steve.

And March 2nd – 6th I’ll be hosting a 5-Day live challenge (for free) where each day we’re going to tackle a different piece of your business in order to build, grow, and SCALE your enterprise.

You can click right here to register.

But you might be wondering…

Is it worth my time?​

This is my first question for everything these days.

We’re going to do approximately an hour of training every day for 5 days and there’s going to be some cool plug-and-play strategies I’m going to share with you to create some easy wins as “homework” to grow your business afterwards.

And I’ve got to tell you… If someone is going to take an hour of my time (not to mention for 5 days) – they damn well better deliver.

While I can’t promise you’re going to become a 6, 7, or 8 figure business overnight – I can promise this: I will not betray your trust.

Time is the most precious thing we have and as business owners, we are right to defend it with everything we’ve got.

So let me just tell you that this program is a culmination of everything I’ve learned over the past 16 years in the course of building my own businesses but now having been a coach and consultant for – coming up on near a decade now – I’ve had the unique opportunity and privilege to have personally coached and consulted with close to 3,000 different businesses.

From many of the Fortune 500 companies down to the local mom and pop shops in just about every industry you can imagine…

Real estate, title, mortgage, insurance, car dealerships, financial advisors, retail, e-commerce, doctors, dentists, lawyers, surgeons, gyms, landscapers, engineers – you NAME IT… I’ve probably done something for them at this point.

And I don’t say that to pound on my chest and tell you how great I am… I tell you this because…

I’d have to be a complete IDIOT to not see what works and what doesn’t work when growing a business at this point.

ALSO

Every single one of the teams and organizations that *I* coached in-turn coached ME (whether they knew it or not)!

I mean just hanging around these guys I learned tools, strategies, and ideas that I never could have come up with on my own.

So my obsession has been how do I learn these tools, and then organize and package them in a way that I can deliver them to you in this “plug and play” manner.

That’s what we call…

Compressing Decades Into DAYS​

Afterall, that’s what a great coach, book, seminar, or program does for us: it organizes and packages the most helpful advice that might have taken decades to learn and put it into a format we can absorb in an afternoon or weekend.

Now THAT’S powerful.

And if you want to experience this with us, get registered for free, right here.

“So What Are We Going To Learn? What’s This Going To Do For Me?”​

I have this big hairy audacious goal to become the “Tony Robbins” of the business world and in my journal, I wrote down the goal that “I want to DOUBLE the businesses of 1,000 entrepreneurs in the next 5 years.”

And I don’t want some corny “I done went from $5 to $10 because of that there Steve guy!” – no, I want to build a competitor to Accenture or Beloit and become the household name for business consulting.

To do this, I’ve organized some of the teachings from my coaches, created my own stuff (some of it I’m even starting to license) --

But the reason I bring that up is because I believe…

To Grow And Scale Your Business, You’re Going To Need a Few Things
(And Even If You Have No Intention Of Signing Up Here, I Think You’re Going To Find This Piece Valuable)

​

1. Peak Psychology

Hanging around all kinds of businesses, owners, executive boards – it’s become very clear that there is no such thing as a business problem… there are only personal problems that affect your business.

Truth is, you probably know exactly what you should be doing to grow your business. You might pick up a cool strategy or idea here or there from myself or someone else, but in reality, there are these conflicts in the back of our brains that create a lack of action.

“I want to be successful, but I never want to be judged.”

“I want to make the sales, but I never want to get rejected.”

The self-doubt, procrastination, uncertainty, lack of confidence, indecisiveness – all of it stems from these psychological roadblocks.

The biggest chokehold in any business is the psychology of the leader.

Here’s a quick idea you can implement TODAY: find yourself a group of entrepreneurial friends. A mastermind. I meet with mine every Sunday and we have for a couple of years now.

Why?

Every one of us ends up – at some point – sitting at our desk, alone, trying to solve 12 problems at once.

Marketing, Cashflow, Accounting, Sales, Customer Service, New Products, Design, personal problems, relationship challenges, kids, Covid restrictions, etc.

Instead of 1 person trying to solve 12 problems, we all need a group where 12 people try to solve ONE problem.

If you’re not a part of a mastermind, find one, join one, or make one.

Hell, in this 5-Day Challenge we’re doing – you should be able to find some active folks looking to grow.

(I found my original mastermind here on the forum. It was life-changing).

The challenge with psychology is this:

Your best level of thinking got you to where you are today.

But it won’t get you to where you want to be tomorrow.

If it would… you would’ve already been there.

Today, right here, right now… this is the result of your best effort and best thinking – and there’s nothing wrong with that. In fact, you should celebrate like crazy. If you own a business right now you are a part of a very elite group of people around the world that took the leap.

Someone who said “I’m going for it.”

But if we want to level up, we have to level up our thinking.

To win in today’s competitive environment there’s lots of successful beliefs, but here’s a couple:

• Fall in love with your customer, not your product. As business owners we should constantly find ways to improve our customers’ lives. New products, better service, higher quality – whatever it takes. If you truly love someone, what would you do for them? Anything. Too many people get so short-sighted because they say “we sell X and only X” and they never think outside that box.
  
  
• It’s not a lack of resources that’s holding you back, it’s a lack of resourcefulness. I have a front-row seat every day in my career. I am watching many of the Fortune-500 companies I train, crashing and burning because no matter who they have on their team they say “we don’t have enough/we don’t have the right people” … no matter how much money they have it’s still “we don’t have the capital” … on the other hand, I see small companies taking off in this new economy simply because they are getting resourceful and finding a way AROUND things like COVID restrictions – where others are stuck in a pattern of blaming their supposed lack of resources.
  
  
• Your income is only limited by your creativity. This forum is a treasure trove of people making money in really unique and different ways. They have extremely interesting solutions to problems other people feel are unsolvable. My hope is that I can empower you to come up with your own creative solutions to your current challenges. And do it in a way that not only benefits you, benefits the customer, AND it serves the greater good.

If psychology is one of your barriers, we’re going to spend some time crushing those roadblocks on our 5-day challenge right here.


2. Proven Strategies for Growing a Business


One of the biggest mistakes I think we all make when starting a business is trying to figure it out all on our own.

It’s akin to “reinventing the wheel” – but there’s no need. The wheel has already been invented. Peter Drucker wrote “business is only two things; marketing and innovation.”

Innovation isn’t as scary of a word as some people make it out to be, though. It’s simply “how can I do what I do for more people, for less money, with more profit, and higher quality.”

That’s a mouthful, sure, but check it out; there’s only 3 ways to grow a business. Get more customers, get them to spend more money, get them to come back more often (there’s definitely no need to reinvent that formula).

So how do you do those?

More customers come from getting the right message in front of the right people at the right time (with the right offer, of course).

And we’ll talk about how to do that throughout the challenge… but there are many creative ways to acquire new customers.

Keep this in mind: no matter what you sell – SOMEBODY already has access to a large group of people who WANT your products and services.

The simple term is “joint venture” but we’re going to go quite a bit more in-depth than that.

We’re going to discover how do we find these people and create a win-win-win situations with them to not only promote your stuff, but do it happily, AND have the people “being sold to” HAPPY that you’re doing it – imagine that!

You can be “innovative” simply by creating partnerships that never existed before.

Sometimes even across industries you never would have guessed.

(Think Mountain Dew + Call of Duty – what a great strategic partnership)

Next when we start thinking about how to “get people to spend more money with you” – this one is quite easy…

Offer them more things!

Upsells, downsells, cross-sells, add-on sales – there are a million ways to increase the average customer’s transaction.

What can you offer immediately after purchase that would make your product better? Faster? Easier? Done-for-you?

(Do you want fries with that?)

One of my friends and clients now does over $30MM/year in his Ecommerce business (mostly on Amazon). When I asked him what his secret was, he responded very simply “more skus”

You’ve probably heard this phrase before but it bears repeating:

There’s never been a harder time to sell someone the first time, but there’s never been an easier time to sell someone the 2nd, 3rd, or 4th time.

Why is this?

In the economic season of winter, TRUST is the currency.

And let’s not kid ourselves – we are in for a long economic winter.

You’re going to have to work your a$$ off to build TRUST with your potential customers and clients.

(Why do you think I’m including so much copy in a FREE 5-day challenge? I’m selling you pretty damn hard here, today!)

But once trust is established – people would much rather patronize the brand they know, like, and TRUST.

If you can prove to me you deliver a great product, a great service, in a timely and effective manner – I’d rather buy ALL my stuff from you (as long as you have it).

Now, I’m not saying go all willy-nilly and sell everything to everybody – there’s some strategy to this.

And we’ll cover that in the 5-Day Challenge (For FREE!).

Finally, to get more CONSISTENT sales? More RECURRING revenue – we must strategically craft our offers. Every business I’ve ever worked with had the possibility to offer a weekly, monthly, quarterly, or annual “subscription”.

And while you might immediately recoil and say “I can’t do a monthly thing – I’m in X business!” – don’t forget… your income is only capped by your creativity!

One of my favorite examples is in a book called the Ultimate Sales Machine. I got to meet Chet briefly many years ago before he died but he was BRILLIANT.

In his book he wrote about a carpet cleaning business that did their research. They found that allergens latch onto carpet like white on rice. To have a truly clean home, you needed to steam your carpet at LEAST twice per year.

They came up with the “silver plan” where everyone of their clients paid a small monthly fee and they received 2 free cleanings per year plus some bonuses. On the Gold plan, they’d clean your air ducts, too.

Imagine never having to worry about when was “the right time” to clean your carpets – it was all taken care of for you. Scheduled ahead of time. One less thing to worry about for the customer, less expensive in the long-run for them, AND this business (that normally struggles with cashflow because of the transactional nature of that industry) became a cash-flowing BEAST.

There’s always ways to create something cool if you challenge yourself (see what I did there?)


3. WORLD-CLASS Marketing

The other thing we’re going to need to take your business to the next level this year is world-class marketing.

And let’s call a spade a spade… it’s VERY crowded out there these days. We need to narrow down who do you need to reach, where are they hanging out, and what do we need to say to them to get them to TAKE ACTION.

Lucky for us, marketing has been my obsession since day one.

There’s just something about advertising, writing copy, speaking from stage, and coming up with new and creative ways to reach the customers that I love so much.

And it’s incredibly rewarding when you can get someone out of their own way, alleviate their fears, calm their worries, and get them to bet on themselves by taking action.

One of the greatest compliments someone can give you is a purchase – and that has nothing to do with the money – it has everything to do with a total stranger trusting you enough to make their lives better.

I’m going to break down marketing in this challenge to it’s simplest and most-actionable form.

I call it my “rules of three”

I don’t think I have the characters left in this post to share all of them, but here’s an example:

ALL MARKETING IS…

1. Here’s what I’ve got
2. Here’s what it’ll do for you
3. Here’s how to get it

WHAT YOU NEED TO MARKET ONLINE…

1. An AD
2. 4 Web Pages
3. 2 Email Sequences

THE THREE AREAS TO FOCUS ON TO SCALE YOUR BUSINESS

1. Growth formulas (customers, more $$, more often)
2. Marketing (getting the right offers in front of the right people)
3. Systems (making sure every process in your business is repeatable)

I realize these are a little out of context, but I’ve got a couple dozen of these including what you need to find prospects… what you need to move prospects to customers… how you can connect with your potential customers in order to get them to move… and so much more.

If you want them all, you’ll have to join the challenge here.

“Ok, Dude… This Is A Lot of Stuff. It’s Free? What’s The Catch?”

​

No catch. It’s 100% free.

If you want life-time access to the recordings and do some bonus Q&A sessions with me during this week (like actual consulting in the group), I’m charging $197 as an “upsell” but you certainly don’t have to pay for anything if you don’t want to.

So why am I doing it?

I’m putting my best foot forward here for a couple of reasons:

1. Impact is more important than income to me right now. I’m making more than I could ever spend but if I really want to build this “Accenture-like” business I’m talking about – I’m going to need to touch a lot of lives.

This challenge model has been very interesting to me.

It allows me to cast a really wide net and help tons of people – I’m even helping people who would never become a customer of mine! And that’s cool, too!

2. It’s been really fun. I’ve got to be honest; I’ve been working on so many systems lately that business has become somewhat robotic for me. I really, really enjoy interacting with people and solving tough business challenges – so for those who have a business up and running – the measly $197 is going to be extremely worth it for you (to give you an idea, when I was full-time consulting I charged $4,880 per month for 2 one-hour calls .. and my calendar was full).

And if you can’t swing the extra, you’re especially going to like this because we’re going to get you some results in advance and then maybe someday you’ll come back to buy something from me another time.

So that’s the whole spiel.

You want in?

You can sign up for the 5-Day Challenge right here.

For Free.

If you want the upsell, you can grab it. If not, no big deal – I’m going to knock your socks off either way.

Go get signed up and let’s scale some mother fudging BIDNESSES!

If you've got any questions or need some ideas feel free to post

Is there a next one?

 

Dislike ads? Remove them and support the forum: Subscribe to Fastlane Insiders.

[missinfinity98]

Exactly - would you like to reactivate it somehow in 2022? I would love to participate and possibly contribute!

 

[Kung Fu Steve]

Is there a next one?

Exactly - would you like to reactivate it somehow in 2022? I would love to participate and possibly contribute!

Hey guys,

I love the challenge model. It's a blast to hang out with everyone live. And I've done a couple of others this year but don't have any scheduled for the public anytime soon.

I think the new forum ad rules prevent me from doing timed offers anyways. I'm sure it's a pain in the a$$ to manage which ads are live and which ones aren't.

I've got LOTS of stuff planned for the first quarter of the year but I won't be promoting it here on the forum. I'm just here to hang out now.

 

[BulkPaintings]

You want to do better.

You want to thrive in this "Covid economy"

You want to make and keep more money.

You want to transform from a business operator to a business owner and get back that freedom we all desire.

You need a coach.

I can be that coach for you if you’d like…

And this time… I’m doing it for FREE.​

If you don’t already know me, my name is Steve.

And March 2nd – 6th I’ll be hosting a 5-Day live challenge (for free) where each day we’re going to tackle a different piece of your business in order to build, grow, and SCALE your enterprise.

You can click right here to register.

But you might be wondering…

Is it worth my time?​

This is my first question for everything these days.

We’re going to do approximately an hour of training every day for 5 days and there’s going to be some cool plug-and-play strategies I’m going to share with you to create some easy wins as “homework” to grow your business afterwards.

And I’ve got to tell you… If someone is going to take an hour of my time (not to mention for 5 days) – they damn well better deliver.

While I can’t promise you’re going to become a 6, 7, or 8 figure business overnight – I can promise this: I will not betray your trust.

Time is the most precious thing we have and as business owners, we are right to defend it with everything we’ve got.

So let me just tell you that this program is a culmination of everything I’ve learned over the past 16 years in the course of building my own businesses but now having been a coach and consultant for – coming up on near a decade now – I’ve had the unique opportunity and privilege to have personally coached and consulted with close to 3,000 different businesses.

From many of the Fortune 500 companies down to the local mom and pop shops in just about every industry you can imagine…

Real estate, title, mortgage, insurance, car dealerships, financial advisors, retail, e-commerce, doctors, dentists, lawyers, surgeons, gyms, landscapers, engineers – you NAME IT… I’ve probably done something for them at this point.

And I don’t say that to pound on my chest and tell you how great I am… I tell you this because…

I’d have to be a complete IDIOT to not see what works and what doesn’t work when growing a business at this point.

ALSO

Every single one of the teams and organizations that *I* coached in-turn coached ME (whether they knew it or not)!

I mean just hanging around these guys I learned tools, strategies, and ideas that I never could have come up with on my own.

So my obsession has been how do I learn these tools, and then organize and package them in a way that I can deliver them to you in this “plug and play” manner.

That’s what we call…

Compressing Decades Into DAYS​

Afterall, that’s what a great coach, book, seminar, or program does for us: it organizes and packages the most helpful advice that might have taken decades to learn and put it into a format we can absorb in an afternoon or weekend.

Now THAT’S powerful.

And if you want to experience this with us, get registered for free, right here.

“So What Are We Going To Learn? What’s This Going To Do For Me?”​

I have this big hairy audacious goal to become the “Tony Robbins” of the business world and in my journal, I wrote down the goal that “I want to DOUBLE the businesses of 1,000 entrepreneurs in the next 5 years.”

And I don’t want some corny “I done went from $5 to $10 because of that there Steve guy!” – no, I want to build a competitor to Accenture or Beloit and become the household name for business consulting.

To do this, I’ve organized some of the teachings from my coaches, created my own stuff (some of it I’m even starting to license) --

But the reason I bring that up is because I believe…

To Grow And Scale Your Business, You’re Going To Need a Few Things
(And Even If You Have No Intention Of Signing Up Here, I Think You’re Going To Find This Piece Valuable)

​

1. Peak Psychology

Hanging around all kinds of businesses, owners, executive boards – it’s become very clear that there is no such thing as a business problem… there are only personal problems that affect your business.

Truth is, you probably know exactly what you should be doing to grow your business. You might pick up a cool strategy or idea here or there from myself or someone else, but in reality, there are these conflicts in the back of our brains that create a lack of action.

“I want to be successful, but I never want to be judged.”

“I want to make the sales, but I never want to get rejected.”

The self-doubt, procrastination, uncertainty, lack of confidence, indecisiveness – all of it stems from these psychological roadblocks.

The biggest chokehold in any business is the psychology of the leader.

Here’s a quick idea you can implement TODAY: find yourself a group of entrepreneurial friends. A mastermind. I meet with mine every Sunday and we have for a couple of years now.

Why?

Every one of us ends up – at some point – sitting at our desk, alone, trying to solve 12 problems at once.

Marketing, Cashflow, Accounting, Sales, Customer Service, New Products, Design, personal problems, relationship challenges, kids, Covid restrictions, etc.

Instead of 1 person trying to solve 12 problems, we all need a group where 12 people try to solve ONE problem.

If you’re not a part of a mastermind, find one, join one, or make one.

Hell, in this 5-Day Challenge we’re doing – you should be able to find some active folks looking to grow.

(I found my original mastermind here on the forum. It was life-changing).

The challenge with psychology is this:

Your best level of thinking got you to where you are today.

But it won’t get you to where you want to be tomorrow.

If it would… you would’ve already been there.

Today, right here, right now… this is the result of your best effort and best thinking – and there’s nothing wrong with that. In fact, you should celebrate like crazy. If you own a business right now you are a part of a very elite group of people around the world that took the leap.

Someone who said “I’m going for it.”

But if we want to level up, we have to level up our thinking.

To win in today’s competitive environment there’s lots of successful beliefs, but here’s a couple:

• Fall in love with your customer, not your product. As business owners we should constantly find ways to improve our customers’ lives. New products, better service, higher quality – whatever it takes. If you truly love someone, what would you do for them? Anything. Too many people get so short-sighted because they say “we sell X and only X” and they never think outside that box.
  
  
• It’s not a lack of resources that’s holding you back, it’s a lack of resourcefulness. I have a front-row seat every day in my career. I am watching many of the Fortune-500 companies I train, crashing and burning because no matter who they have on their team they say “we don’t have enough/we don’t have the right people” … no matter how much money they have it’s still “we don’t have the capital” … on the other hand, I see small companies taking off in this new economy simply because they are getting resourceful and finding a way AROUND things like COVID restrictions – where others are stuck in a pattern of blaming their supposed lack of resources.
  
  
• Your income is only limited by your creativity. This forum is a treasure trove of people making money in really unique and different ways. They have extremely interesting solutions to problems other people feel are unsolvable. My hope is that I can empower you to come up with your own creative solutions to your current challenges. And do it in a way that not only benefits you, benefits the customer, AND it serves the greater good.

If psychology is one of your barriers, we’re going to spend some time crushing those roadblocks on our 5-day challenge right here.


2. Proven Strategies for Growing a Business


One of the biggest mistakes I think we all make when starting a business is trying to figure it out all on our own.

It’s akin to “reinventing the wheel” – but there’s no need. The wheel has already been invented. Peter Drucker wrote “business is only two things; marketing and innovation.”

Innovation isn’t as scary of a word as some people make it out to be, though. It’s simply “how can I do what I do for more people, for less money, with more profit, and higher quality.”

That’s a mouthful, sure, but check it out; there’s only 3 ways to grow a business. Get more customers, get them to spend more money, get them to come back more often (there’s definitely no need to reinvent that formula).

So how do you do those?

More customers come from getting the right message in front of the right people at the right time (with the right offer, of course).

And we’ll talk about how to do that throughout the challenge… but there are many creative ways to acquire new customers.

Keep this in mind: no matter what you sell – SOMEBODY already has access to a large group of people who WANT your products and services.

The simple term is “joint venture” but we’re going to go quite a bit more in-depth than that.

We’re going to discover how do we find these people and create a win-win-win situations with them to not only promote your stuff, but do it happily, AND have the people “being sold to” HAPPY that you’re doing it – imagine that!

You can be “innovative” simply by creating partnerships that never existed before.

Sometimes even across industries you never would have guessed.

(Think Mountain Dew + Call of Duty – what a great strategic partnership)

Next when we start thinking about how to “get people to spend more money with you” – this one is quite easy…

Offer them more things!

Upsells, downsells, cross-sells, add-on sales – there are a million ways to increase the average customer’s transaction.

What can you offer immediately after purchase that would make your product better? Faster? Easier? Done-for-you?

(Do you want fries with that?)

One of my friends and clients now does over $30MM/year in his Ecommerce business (mostly on Amazon). When I asked him what his secret was, he responded very simply “more skus”

You’ve probably heard this phrase before but it bears repeating:

There’s never been a harder time to sell someone the first time, but there’s never been an easier time to sell someone the 2nd, 3rd, or 4th time.

Why is this?

In the economic season of winter, TRUST is the currency.

And let’s not kid ourselves – we are in for a long economic winter.

You’re going to have to work your a$$ off to build TRUST with your potential customers and clients.

(Why do you think I’m including so much copy in a FREE 5-day challenge? I’m selling you pretty damn hard here, today!)

But once trust is established – people would much rather patronize the brand they know, like, and TRUST.

If you can prove to me you deliver a great product, a great service, in a timely and effective manner – I’d rather buy ALL my stuff from you (as long as you have it).

Now, I’m not saying go all willy-nilly and sell everything to everybody – there’s some strategy to this.

And we’ll cover that in the 5-Day Challenge (For FREE!).

Finally, to get more CONSISTENT sales? More RECURRING revenue – we must strategically craft our offers. Every business I’ve ever worked with had the possibility to offer a weekly, monthly, quarterly, or annual “subscription”.

And while you might immediately recoil and say “I can’t do a monthly thing – I’m in X business!” – don’t forget… your income is only capped by your creativity!

One of my favorite examples is in a book called the Ultimate Sales Machine. I got to meet Chet briefly many years ago before he died but he was BRILLIANT.

In his book he wrote about a carpet cleaning business that did their research. They found that allergens latch onto carpet like white on rice. To have a truly clean home, you needed to steam your carpet at LEAST twice per year.

They came up with the “silver plan” where everyone of their clients paid a small monthly fee and they received 2 free cleanings per year plus some bonuses. On the Gold plan, they’d clean your air ducts, too.

Imagine never having to worry about when was “the right time” to clean your carpets – it was all taken care of for you. Scheduled ahead of time. One less thing to worry about for the customer, less expensive in the long-run for them, AND this business (that normally struggles with cashflow because of the transactional nature of that industry) became a cash-flowing BEAST.

There’s always ways to create something cool if you challenge yourself (see what I did there?)


3. WORLD-CLASS Marketing

The other thing we’re going to need to take your business to the next level this year is world-class marketing.

And let’s call a spade a spade… it’s VERY crowded out there these days. We need to narrow down who do you need to reach, where are they hanging out, and what do we need to say to them to get them to TAKE ACTION.

Lucky for us, marketing has been my obsession since day one.

There’s just something about advertising, writing copy, speaking from stage, and coming up with new and creative ways to reach the customers that I love so much.

And it’s incredibly rewarding when you can get someone out of their own way, alleviate their fears, calm their worries, and get them to bet on themselves by taking action.

One of the greatest compliments someone can give you is a purchase – and that has nothing to do with the money – it has everything to do with a total stranger trusting you enough to make their lives better.

I’m going to break down marketing in this challenge to it’s simplest and most-actionable form.

I call it my “rules of three”

I don’t think I have the characters left in this post to share all of them, but here’s an example:

ALL MARKETING IS…

1. Here’s what I’ve got
2. Here’s what it’ll do for you
3. Here’s how to get it

WHAT YOU NEED TO MARKET ONLINE…

1. An AD
2. 4 Web Pages
3. 2 Email Sequences

THE THREE AREAS TO FOCUS ON TO SCALE YOUR BUSINESS

1. Growth formulas (customers, more $$, more often)
2. Marketing (getting the right offers in front of the right people)
3. Systems (making sure every process in your business is repeatable)

I realize these are a little out of context, but I’ve got a couple dozen of these including what you need to find prospects… what you need to move prospects to customers… how you can connect with your potential customers in order to get them to move… and so much more.

If you want them all, you’ll have to join the challenge here.

“Ok, Dude… This Is A Lot of Stuff. It’s Free? What’s The Catch?”

​

No catch. It’s 100% free.

If you want life-time access to the recordings and do some bonus Q&A sessions with me during this week (like actual consulting in the group), I’m charging $197 as an “upsell” but you certainly don’t have to pay for anything if you don’t want to.

So why am I doing it?

I’m putting my best foot forward here for a couple of reasons:

1. Impact is more important than income to me right now. I’m making more than I could ever spend but if I really want to build this “Accenture-like” business I’m talking about – I’m going to need to touch a lot of lives.

This challenge model has been very interesting to me.

It allows me to cast a really wide net and help tons of people – I’m even helping people who would never become a customer of mine! And that’s cool, too!

2. It’s been really fun. I’ve got to be honest; I’ve been working on so many systems lately that business has become somewhat robotic for me. I really, really enjoy interacting with people and solving tough business challenges – so for those who have a business up and running – the measly $197 is going to be extremely worth it for you (to give you an idea, when I was full-time consulting I charged $4,880 per month for 2 one-hour calls .. and my calendar was full).

And if you can’t swing the extra, you’re especially going to like this because we’re going to get you some results in advance and then maybe someday you’ll come back to buy something from me another time.

So that’s the whole spiel.

You want in?

You can sign up for the 5-Day Challenge right here.

For Free.

If you want the upsell, you can grab it. If not, no big deal – I’m going to knock your socks off either way.

Go get signed up and let’s scale some mother fudging BIDNESSES!

If you've got any questions or need some ideas feel free to post

decent.

 

Dislike ads? Remove them and support the forum: Subscribe to Fastlane Insiders.

[Kung Fu Steve]

Everyone wants to do better and grow faster but not everyone is ready to spend more time, efforts and money on this.

Uh... thanks?

 

[YelmisPravida]

Fall in love with your customer, not your product. As business owners we should constantly find ways to improve our customers’ lives. New products, better service, higher quality – whatever it takes. If you truly love someone, what would you do for them? Anything. Too many people get so short-sighted because they say “we sell X and only X” and they never think outside that box.

Fantastic quote!

I've been implementing a new process in our company: "If a customer asks for it, we will say yes and add it as a solution to our 'add-ons' page".

We are a service company so it's really only a matter of "packaging" solutions and starting to offer them, provided we have the skills. If we don't have the skills, we can just have a higher price for it and find the right skill once a customer asks for it.

I've personally added one solution already and it will make it much more clear what we can offer and what it will cost, instead of having it as a "fluffy maybe we could do". Specifying the solution on the page forces me to make decisions: What does it consist of? Who does it? How do we do it? What's included and not included? What does it cost?

Sometimes it's hard to come up with solutions out of thin air. But by listening to the customer's requests and then finding a way to deliver it, by specifying it, I think can be one way of doing it.

 

[Hong_Kong]

You want to do better.

You want to thrive in this "Covid economy"

You want to make and keep more money.

You want to transform from a business operator to a business owner and get back that freedom we all desire.

You need a coach.

I can be that coach for you if you’d like…

And this time… I’m doing it for FREE.​

If you don’t already know me, my name is Steve.

And March 2nd – 6th I’ll be hosting a 5-Day live challenge (for free) where each day we’re going to tackle a different piece of your business in order to build, grow, and SCALE your enterprise.

You can click right here to register.

But you might be wondering…

Is it worth my time?​

This is my first question for everything these days.

We’re going to do approximately an hour of training every day for 5 days and there’s going to be some cool plug-and-play strategies I’m going to share with you to create some easy wins as “homework” to grow your business afterwards.

And I’ve got to tell you… If someone is going to take an hour of my time (not to mention for 5 days) – they damn well better deliver.

While I can’t promise you’re going to become a 6, 7, or 8 figure business overnight – I can promise this: I will not betray your trust.

Time is the most precious thing we have and as business owners, we are right to defend it with everything we’ve got.

So let me just tell you that this program is a culmination of everything I’ve learned over the past 16 years in the course of building my own businesses but now having been a coach and consultant for – coming up on near a decade now – I’ve had the unique opportunity and privilege to have personally coached and consulted with close to 3,000 different businesses.

From many of the Fortune 500 companies down to the local mom and pop shops in just about every industry you can imagine…

Real estate, title, mortgage, insurance, car dealerships, financial advisors, retail, e-commerce, doctors, dentists, lawyers, surgeons, gyms, landscapers, engineers – you NAME IT… I’ve probably done something for them at this point.

And I don’t say that to pound on my chest and tell you how great I am… I tell you this because…

I’d have to be a complete IDIOT to not see what works and what doesn’t work when growing a business at this point.

ALSO

Every single one of the teams and organizations that *I* coached in-turn coached ME (whether they knew it or not)!

I mean just hanging around these guys I learned tools, strategies, and ideas that I never could have come up with on my own.

So my obsession has been how do I learn these tools, and then organize and package them in a way that I can deliver them to you in this “plug and play” manner.

That’s what we call…

Compressing Decades Into DAYS​

Afterall, that’s what a great coach, book, seminar, or program does for us: it organizes and packages the most helpful advice that might have taken decades to learn and put it into a format we can absorb in an afternoon or weekend.

Now THAT’S powerful.

And if you want to experience this with us, get registered for free, right here.

“So What Are We Going To Learn? What’s This Going To Do For Me?”​

I have this big hairy audacious goal to become the “Tony Robbins” of the business world and in my journal, I wrote down the goal that “I want to DOUBLE the businesses of 1,000 entrepreneurs in the next 5 years.”

And I don’t want some corny “I done went from $5 to $10 because of that there Steve guy!” – no, I want to build a competitor to Accenture or Beloit and become the household name for business consulting.

To do this, I’ve organized some of the teachings from my coaches, created my own stuff (some of it I’m even starting to license) --

But the reason I bring that up is because I believe…

To Grow And Scale Your Business, You’re Going To Need a Few Things
(And Even If You Have No Intention Of Signing Up Here, I Think You’re Going To Find This Piece Valuable)

​

1. Peak Psychology

Hanging around all kinds of businesses, owners, executive boards – it’s become very clear that there is no such thing as a business problem… there are only personal problems that affect your business.

Truth is, you probably know exactly what you should be doing to grow your business. You might pick up a cool strategy or idea here or there from myself or someone else, but in reality, there are these conflicts in the back of our brains that create a lack of action.

“I want to be successful, but I never want to be judged.”

“I want to make the sales, but I never want to get rejected.”

The self-doubt, procrastination, uncertainty, lack of confidence, indecisiveness – all of it stems from these psychological roadblocks.

The biggest chokehold in any business is the psychology of the leader.

Here’s a quick idea you can implement TODAY: find yourself a group of entrepreneurial friends. A mastermind. I meet with mine every Sunday and we have for a couple of years now.

Why?

Every one of us ends up – at some point – sitting at our desk, alone, trying to solve 12 problems at once.

Marketing, Cashflow, Accounting, Sales, Customer Service, New Products, Design, personal problems, relationship challenges, kids, Covid restrictions, etc.

Instead of 1 person trying to solve 12 problems, we all need a group where 12 people try to solve ONE problem.

If you’re not a part of a mastermind, find one, join one, or make one.

Hell, in this 5-Day Challenge we’re doing – you should be able to find some active folks looking to grow.

(I found my original mastermind here on the forum. It was life-changing).

The challenge with psychology is this:

Your best level of thinking got you to where you are today.

But it won’t get you to where you want to be tomorrow.

If it would… you would’ve already been there.

Today, right here, right now… this is the result of your best effort and best thinking – and there’s nothing wrong with that. In fact, you should celebrate like crazy. If you own a business right now you are a part of a very elite group of people around the world that took the leap.

Someone who said “I’m going for it.”

But if we want to level up, we have to level up our thinking.

To win in today’s competitive environment there’s lots of successful beliefs, but here’s a couple:

• Fall in love with your customer, not your product. As business owners we should constantly find ways to improve our customers’ lives. New products, better service, higher quality – whatever it takes. If you truly love someone, what would you do for them? Anything. Too many people get so short-sighted because they say “we sell X and only X” and they never think outside that box.
  
  
• It’s not a lack of resources that’s holding you back, it’s a lack of resourcefulness. I have a front-row seat every day in my career. I am watching many of the Fortune-500 companies I train, crashing and burning because no matter who they have on their team they say “we don’t have enough/we don’t have the right people” … no matter how much money they have it’s still “we don’t have the capital” … on the other hand, I see small companies taking off in this new economy simply because they are getting resourceful and finding a way AROUND things like COVID restrictions – where others are stuck in a pattern of blaming their supposed lack of resources.
  
  
• Your income is only limited by your creativity. This forum is a treasure trove of people making money in really unique and different ways. They have extremely interesting solutions to problems other people feel are unsolvable. My hope is that I can empower you to come up with your own creative solutions to your current challenges. And do it in a way that not only benefits you, benefits the customer, AND it serves the greater good.

If psychology is one of your barriers, we’re going to spend some time crushing those roadblocks on our 5-day challenge right here.


2. Proven Strategies for Growing a Business


One of the biggest mistakes I think we all make when starting a business is trying to figure it out all on our own.

It’s akin to “reinventing the wheel” – but there’s no need. The wheel has already been invented. Peter Drucker wrote “business is only two things; marketing and innovation.”

Innovation isn’t as scary of a word as some people make it out to be, though. It’s simply “how can I do what I do for more people, for less money, with more profit, and higher quality.”

That’s a mouthful, sure, but check it out; there’s only 3 ways to grow a business. Get more customers, get them to spend more money, get them to come back more often (there’s definitely no need to reinvent that formula).

So how do you do those?

More customers come from getting the right message in front of the right people at the right time (with the right offer, of course).

And we’ll talk about how to do that throughout the challenge… but there are many creative ways to acquire new customers.

Keep this in mind: no matter what you sell – SOMEBODY already has access to a large group of people who WANT your products and services.

The simple term is “joint venture” but we’re going to go quite a bit more in-depth than that.

We’re going to discover how do we find these people and create a win-win-win situations with them to not only promote your stuff, but do it happily, AND have the people “being sold to” HAPPY that you’re doing it – imagine that!

You can be “innovative” simply by creating partnerships that never existed before.

Sometimes even across industries you never would have guessed.

(Think Mountain Dew + Call of Duty – what a great strategic partnership)

Next when we start thinking about how to “get people to spend more money with you” – this one is quite easy…

Offer them more things!

Upsells, downsells, cross-sells, add-on sales – there are a million ways to increase the average customer’s transaction.

What can you offer immediately after purchase that would make your product better? Faster? Easier? Done-for-you?

(Do you want fries with that?)

One of my friends and clients now does over $30MM/year in his Ecommerce business (mostly on Amazon). When I asked him what his secret was, he responded very simply “more skus”

You’ve probably heard this phrase before but it bears repeating:

There’s never been a harder time to sell someone the first time, but there’s never been an easier time to sell someone the 2nd, 3rd, or 4th time.

Why is this?

In the economic season of winter, TRUST is the currency.

And let’s not kid ourselves – we are in for a long economic winter.

You’re going to have to work your a$$ off to build TRUST with your potential customers and clients.

(Why do you think I’m including so much copy in a FREE 5-day challenge? I’m selling you pretty damn hard here, today!)

But once trust is established – people would much rather patronize the brand they know, like, and TRUST.

If you can prove to me you deliver a great product, a great service, in a timely and effective manner – I’d rather buy ALL my stuff from you (as long as you have it).

Now, I’m not saying go all willy-nilly and sell everything to everybody – there’s some strategy to this.

And we’ll cover that in the 5-Day Challenge (For FREE!).

Finally, to get more CONSISTENT sales? More RECURRING revenue – we must strategically craft our offers. Every business I’ve ever worked with had the possibility to offer a weekly, monthly, quarterly, or annual “subscription”.

And while you might immediately recoil and say “I can’t do a monthly thing – I’m in X business!” – don’t forget… your income is only capped by your creativity!

One of my favorite examples is in a book called the Ultimate Sales Machine. I got to meet Chet briefly many years ago before he died but he was BRILLIANT.

In his book he wrote about a carpet cleaning business that did their research. They found that allergens latch onto carpet like white on rice. To have a truly clean home, you needed to steam your carpet at LEAST twice per year.

They came up with the “silver plan” where everyone of their clients paid a small monthly fee and they received 2 free cleanings per year plus some bonuses. On the Gold plan, they’d clean your air ducts, too.

Imagine never having to worry about when was “the right time” to clean your carpets – it was all taken care of for you. Scheduled ahead of time. One less thing to worry about for the customer, less expensive in the long-run for them, AND this business (that normally struggles with cashflow because of the transactional nature of that industry) became a cash-flowing BEAST.

There’s always ways to create something cool if you challenge yourself (see what I did there?)


3. WORLD-CLASS Marketing

The other thing we’re going to need to take your business to the next level this year is world-class marketing.

And let’s call a spade a spade… it’s VERY crowded out there these days. We need to narrow down who do you need to reach, where are they hanging out, and what do we need to say to them to get them to TAKE ACTION.

Lucky for us, marketing has been my obsession since day one.

There’s just something about advertising, writing copy, speaking from stage, and coming up with new and creative ways to reach the customers that I love so much.

And it’s incredibly rewarding when you can get someone out of their own way, alleviate their fears, calm their worries, and get them to bet on themselves by taking action.

One of the greatest compliments someone can give you is a purchase – and that has nothing to do with the money – it has everything to do with a total stranger trusting you enough to make their lives better.

I’m going to break down marketing in this challenge to it’s simplest and most-actionable form.

I call it my “rules of three”

I don’t think I have the characters left in this post to share all of them, but here’s an example:

ALL MARKETING IS…

1. Here’s what I’ve got
2. Here’s what it’ll do for you
3. Here’s how to get it

WHAT YOU NEED TO MARKET ONLINE…

1. An AD
2. 4 Web Pages
3. 2 Email Sequences

THE THREE AREAS TO FOCUS ON TO SCALE YOUR BUSINESS

1. Growth formulas (customers, more $$, more often)
2. Marketing (getting the right offers in front of the right people)
3. Systems (making sure every process in your business is repeatable)

I realize these are a little out of context, but I’ve got a couple dozen of these including what you need to find prospects… what you need to move prospects to customers… how you can connect with your potential customers in order to get them to move… and so much more.

If you want them all, you’ll have to join the challenge here.

“Ok, Dude… This Is A Lot of Stuff. It’s Free? What’s The Catch?”

​

No catch. It’s 100% free.

If you want life-time access to the recordings and do some bonus Q&A sessions with me during this week (like actual consulting in the group), I’m charging $197 as an “upsell” but you certainly don’t have to pay for anything if you don’t want to.

So why am I doing it?

I’m putting my best foot forward here for a couple of reasons:

1. Impact is more important than income to me right now. I’m making more than I could ever spend but if I really want to build this “Accenture-like” business I’m talking about – I’m going to need to touch a lot of lives.

This challenge model has been very interesting to me.

It allows me to cast a really wide net and help tons of people – I’m even helping people who would never become a customer of mine! And that’s cool, too!

2. It’s been really fun. I’ve got to be honest; I’ve been working on so many systems lately that business has become somewhat robotic for me. I really, really enjoy interacting with people and solving tough business challenges – so for those who have a business up and running – the measly $197 is going to be extremely worth it for you (to give you an idea, when I was full-time consulting I charged $4,880 per month for 2 one-hour calls .. and my calendar was full).

And if you can’t swing the extra, you’re especially going to like this because we’re going to get you some results in advance and then maybe someday you’ll come back to buy something from me another time.

So that’s the whole spiel.

You want in?

You can sign up for the 5-Day Challenge right here.

For Free.

If you want the upsell, you can grab it. If not, no big deal – I’m going to knock your socks off either way.

Go get signed up and let’s scale some mother fudging BIDNESSES!

If you've got any questions or need some ideas feel free to post

Great post. Heads up, I went to check out your website and it looks down.

 

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[BigRomeDawg]

I've been a Path member for.. I don't know.. 4 years?

Helped double my first business from $600k to 1.2m..

And helped me start up the new marketing agency.

Today's call was super valuable. It was a refresher on how our physiology influences our state and our actions. When I got off the call, I knew I'd be on calls the rest of the day so I went and hit a quick workout in the sun. Crushed my calls.

Then we hashed out referral systems for the next 30 minutes, which is gonna bring in a ton of business in the coming months,

If you take action, you'll make your money back, week #1.

 

[GlobalWealth]

I've always gotten huge value from The Path calls over the years.

This last call was no exception. Laying out the process for referrals was brilliant. I'm implementing these strategies after the holidays and expect this to be a source of double digits growth all by itself.

The Path calls have always helped me more with mindset than anything else, but we all know without proper mindset, business will suffer.

It's helped me repeatedly get out of my own way to grow.

From some strategies learned last year and earlier this year, I made some big changes in one of my businesses that is responsible for 30% increase in front line revenue and 50% increase in recurring revenue.

This is a no brainier.... Unless we are competitors then I highly discourage this program...lol.

 

[LightHouse]

I don't write many testimonials or reco's but I am going to write one for Steve here because the new "The Path" is fantastic.

Steve has been running this for years, It's one of the few weekly calls (at the time, they ended a few months ago for better methods) that I would attend regularly.

Recently, he re-invented the program for 2023 and how it's distributed to better align with members and their needs. Thanks KFS

Now a days there are 2 calls a month on high level strategy, and the core member group is better connected on chat vs weekly zooms. This allows me to drop a question or get an opinion from Steve and the other members when I need to. Excellent resource, especially if you have no network currently to do that with.

The other thing which I have come to really enjoy about the current Path Model is the monthly newsletters that are professionally produced. I can't explain what's in them outside marketing and strategy, but it's not a BS text only email. I physically print them out and read them each month (and maybe slide it to someone in need from time to time )

I think all the current members could agree, that direct access to Steve and his resources for marketing are a massive benefit. When ever I have texted Steve about a funnel email, or ad copy, or whatever new Direct Response tactic, he always pulls rabbits out of his Ninja Turtle hat and provides a template, guide, or explains the baseline to me.

Steve and I have been friends for well over a decade, so I could in theory get that any time. I pay to be a member to be a part of "The Path" to support him and also participate with the group of other entrepreneurs and leverage their knowledge and Steve's endless bag of tactics and strategies at the drop of a text msg. WELL.... WELL worth the price without contest.

Here is the latest newsletter.... Steve wanted to post it as content until he saw my face and never posted it... now I get to force it to the world

 

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[arda]

thank you for information

 

[Oilman]

I've been a Path member for.. I don't know.. 4 years?

Helped double my first business from $600k to 1.2m..

And helped me start up the new marketing agency.

Today's call was super valuable. It was a refresher on how our physiology influences our state and our actions. When I got off the call, I knew I'd be on calls the rest of the day so I went and hit a quick workout in the sun. Crushed my calls.

Then we hashed out referral systems for the next 30 minutes, which is gonna bring in a ton of business in the coming months,

If you take action, you'll make your money back, week #1.

Thanks for your testimonial. I will consider this opportunity because I need to make my first online sale by end of this month. I'm tired of working at my current job, maybe this group can end my dry streak.

 

[Kung Fu Steve]

Thanks for your testimonial. I will consider this opportunity because I need to make my first online sale by end of this month. I'm tired of working at my current job, maybe this group can end my dry streak.

You're in luck because it's free right now

Pathmembership.com and you can create your account. Don't mind the construction. Still lots to upload in there

 

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[Oilman]

You're in luck because it's free right now

Pathmembership.com and you can create your account. Don't mind the construction. Still lots to upload in there

Yeah I'll be honest, the page confused me. I was expecting testimonials, guarantees, etc.

Signing up now.

 

[mateusz24054]

You're in luck because it's free right now

Pathmembership.com and you can create your account. Don't mind the construction. Still lots to upload in there

Hi Steve,

Just signed up to your website. Looks interesting

 

[mateusz24054]

You're in luck because it's free right now

Pathmembership.com and you can create your account. Don't mind the construction. Still lots to upload in there

This video is not working:

• SCALE - Intro to Scale Strategies

 

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[Kung Fu Steve]

Yeah I'll be honest, the page confused me. I was expecting testimonials, guarantees, etc.

Signing up now.

Be as honest as you want

This video is not working:

• SCALE - Intro to Scale Strategies

Well, fiddle sticks.

I'll check-in with the team today to see what others might be missing, too.

 

[Oilman]

Be as honest as you want



Well, fiddle sticks.

I'll check-in with the team today to see what others might be missing, too.

I also want to assure you I won't be a PITA (Pain in the...).

Believe me, I'm trying to get out of a garbage situation, which is working a dead end job I don't like. I will take action and I won't pester you. Not all free content attracts low quality people.

 

[Kung Fu Steve]

I also want to assure you I won't be a PITA (Pain in the...).

Believe me, I'm trying to get out of a garbage situation, which is working a dead end job I don't like. I will take action and I won't pester you. Not all free content attracts low quality people.

95% of the stuff inside this program ...

(including all the courses and training that will eventually be uploaded into the right place AHEM web team if you're reading this! )

... is for scaling current businesses. If you've got something up and running I can help you double it... and then double it again... and then double it again...

I've got an INSIDERS thread about how this is shaping up. I suppose I'll have to rewrite all of this at some point.

If you can put up with everything being in the wrong places and links broken for a little while, you can just keep your free account forever!

 

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