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MARKETPLACE UNDERDOG MARKETING – Sales Messaging That Helps Small Businesses & New Entrepreneurs Win

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Gold Contributor
Read Millionaire Fastlane!
Speedway Pass
Apr 28, 2017
Eastern Europe


All the marketing you’re doing is wrong for you!

What hurts me most is seeing small businesses acting like big businesses and getting wiped out.

You read all these blog posts, books, listen to all these gurus…

And everyone is telling you to present your benefits, offer solutions, give customers your unique selling proposition (USP)…

But what happens when you do that?

Your customers say “SO WHAT?!”

And you lose the sale…

You struggle against your bigger competitors.

The market ignores you.

It feels like nobody wants what you’re selling…

You feel like David fighting against Goliath…

So instead of

Solution/Benefit/USP -> Customer -> “So What?”

We go…

Customer -> Solution/Benefit/USP -> “I Want This!”


By creating a story-driven customer-obsessed message that starts with your customers, and leads to your solution…

Discover More About Underdog Marketing >>

We’re a new service and this is our official launch. And here’s what we offer:
  • A new understanding of how small businesses are different than big businesses.
  • Why small businesses require a different marketing strategy to win against their bigger and louder competitors.
  • How having the right customer-obsessed message can help you win even if your competitors are louder than you
  • A free newsletter and FB group formed of new entrepreneurs and small business owners (networking) where we’ll post relevant content.
  • A free report: “Top 7 Mistakes People Make When Quitting Their Job To Start A Business”
  • ‘Gary Halbert’ level sales copy at affordable prices, fully automated so that you don’t need to waste your time finding a copywriter, knowing what you need to tell them or speaking to anyone 1-on-1.
NOTE: For those who want to learn more about persuasion, direct response marketing, sales and copywriting, I have a thread on INSIDERS where I reveal stuff that I don’t normally share in public.
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MJ DeMarco

Staff member
Read Rat-Race Escape!
Read Millionaire Fastlane!
Read Unscripted!
Summit Attendee
Speedway Pass
Jul 23, 2007
Alpine, UT
Approved good luck.


Bronze Contributor
Speedway Pass
Jul 22, 2011
Hey, what is the price for cold e-mail outreach templates? I understand that not everything is white and black, and so I am looking to create a few templates in order to reach out to about 200 websites that are explicitly open to guest posts or featuring products. There are more who are not explicit about it, but they do it. It's usually online news outlets with certain lifestyle sections like tech, money, food, travel, pets, etc.

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