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Tricky subject (Gun/weapon training)

Kevin88660

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Welcome.

In my country we don’t own guns but there is a compulsory two years military training that every man goes through.

The greatest pain the a$$ is the process of cleaning rifle after shooting in the range. If someone can create a tool box to do that quickly it will be a big business having governments as your clients.
 
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MJ DeMarco

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ChrisV

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Lol, controversy is the absolute best thing for sales.

Just put it out there and the more people protest you, the more free advertising you get.
 

blueyedgibson

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NursingTn

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What are you trying to do? Help women learn to use fire arm for safety? For recreation? To fight against domestic abuse? To help save their families' lives in gun fights when apocalypse happens?

Regardless, if you believe you have something that can truly help people, then be the best advocate for your product/service. Criticism or no criticism, sensitivity or no sensitivity... You must be 100% believe in your product/service to market and sell it.

YouTube, books, PDFs, Instagram, whatever are all means to connect with your audience to market/sale to them.

You got this. Have faith in your solution. You know the problem is there because of your extensive experience.
 

Bertram

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Respect is very mutual my friend.

Kids are getting shot up in mass shootings you mean those kids?

Gun business is still business but some sell their soul for a buck.

Who invented Nukes? How did all our enemies get them pointed at us?
troll
 

Longinus

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I don't think he's a troll. This gun topic always triggers people here like crazy and is polarizing stuff. People judge fast if you say you're against or pro guns, which is imo already questionable itself.

There's a bunch of other progress threads where some people give their opinion on the topic instead of the market or product and they get often a lot of pats on the back.
 

G-Man

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@blueyedgibson I think something like the model Chris Sajnog uses would be very cool, with videos plus paid content like some others suggested. He leans very heavily on the Navy SEAL thing for his branding, but I’m sure you can find another USP.

Kay Miculek has some stuff as well, but it seems to more geared toward competitive shooting.

There’s definitely a need in the space. I would think ladies would have a higher motivation to concealed carry than men do, but, anecdotally they don’t carry as much.

What about live Q&As asking women what holds them back from getting training and carrying? Or podcast style interviews with ladies who have had to use their training?
 

Bertram

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I don't think he's a troll. This gun topic always triggers people here like crazy and is polarizing stuff. People judge fast if you say you're against or pro guns, which is imo already questionable itself.

There's a bunch of other progress threads where some people give their opinion on the topic instead of the market or product and they get often a lot of pats on the back.
Probably you've mistranslated English. Semantic rules are hardest to follow in conversational prose, such as social media and emails. If that's not the problem, let's review the PO's intention here, then apply the original definition of a troll:

TROLL
noun: one who fishes by trailing a lure or baited hook from a moving boat (fishing in a current). b : one who searches, looks, trolling for sponsors also : prowler. 2 : one who moves around, ungrounded : a rambler.


The descriptions also are applied to a disagreable character from Nordic mythology who creates distress through his efforts to prevent another's journey, and for no reason but to please himself. The troll is nourished by frustration and unhappiness observable in others.

Now if you reread this thread and properly translate the parries in the conversation (parry as in a technique in the fencing sport) you'll see this example. A troll is not just another fish nibbling in the conversation with a difference of opinion. A troll is a baiter.

To get back on topic with @blueyedgibson 's questions, hey girl I was thinking of another way for your audience to identify with your products. Do you find that women gun owners encourage their mothers or daughters to buy guns? So you can have mother-daughter products (and events). You can offer special deals to sisters, all to emphasize the idea of families going to the target range for recreation, just like the guys do. Your books would build that community as well.
 
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blueyedgibson

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What are you trying to do? Help women learn to use fire arm for safety? For recreation? To fight against domestic abuse? To help save their families' lives in gun fights when apocalypse happens?

Regardless, if you believe you have something that can truly help people, then be the best advocate for your product/service. Criticism or no criticism, sensitivity or no sensitivity... You must be 100% believe in your product/service to market and sell it.

YouTube, books, PDFs, Instagram, whatever are all means to connect with your audience to market/sale to them.

You got this. Have faith in your solution. You know the problem is there because of your extensive experience.

Thanks for the feedback.
I'm trying to achieve all of what you mentioned. (Plus or minus an apocalypse, but always good to be prepared right?)

I want to create an environment where women can learn about firearms whatever their motivation may be. I also want to reach people that are either on the fence when it comes to firearms, or don't really know that they want to learn about them. If that makes any sense. I think marketing is key.
I believe in my product/service 100%, and have seen the benefits time and time again.
 

xmartel

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Canada, eh!
I don't know much about writing books; I don't think there's much I can add to some of the great advice already given.

But I just want to say kudos to you. A gun is the great equalizer. Doesn't matter how small a woman is and how big her attacker is if she's got a gun and has spent some time training with it.

Our PM claims to be a full blown feminist, yet supports woman being unable to defend themselves. Women can't even carry pepper spray in my country. Disgusting.

I like that your country has this freedom, and I fully support more women getting involved in training other women.

Ignore the haters and go with it.
 

Entre Eyes

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Welcome.

Well if you have Defense of Women in mind it should be exploding out of your Brand already.

I am all for women having a resource to learn Self Defense. But as mentioned there is a world of other pursuits and opportunities within.

The picture of the woman in White Dress walking around with an Assault Rifle and uploading to social media was in my opinion not too cool for kids to see.

You mentioned other ideas in same industry, sounds like an Authority site in the making. Could be Training, Membership, Store, and even personalized consulting.

27546
 
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Entre Eyes

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I respectfully disagree. When I first saw that pix (maybe a few years ago?), I found it to be inspiring and empowering. I'd love for my son to bring home that girl and marry her. She's not advocating violence. She's standing up to potential government tyrany, which I personally think is a great lesson for kids -- a much better lesson than most of what's on Social Media.

Respect is very mutual my friend.

Kids are getting shot up in mass shootings you mean those kids?

Gun business is still business but some sell their soul for a buck.

Who invented Nukes? How did all our enemies get them pointed at us?
 
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Entre Eyes

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No one asked for your horribly uninformed opinions dude. This is about how to start a business, not what you think of firearms.

Take your opinions to the off topic threads.

Ps. That’s not an assault rifle.

Thanks for your opinion.

That pic had everything to do with MARKETING. It was planned it was intentional.

Tim Ferris thought this would be a cool email to send out every Friday.

I disagree.

27571
 

Entre Eyes

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LOL, you do know that he is talking about bullet points right? Ha ha, are you for real?


No kidding Stable Genius.

I just still found it to be in bad taste in this Era we are living in.

I came to help out the OP ,not want to distract from her original post.
Apologies to O.P.

Yes guns market can be very Tricky Subject indeed.
 

Entre Eyes

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So it's bad taste to use the word bullet even in its alternative meaning? If that offends you then you probably shouldn't responding in a thread about guns.

Is it guns or business?

Not sure what type of business you guys run or email list where you do not take in consideration if you are offending.

And glad you want to tell me what threads I should respond to.

Are you offended by me being offended?

We can not discuss certain topics here but I know exactly what I am dealing with here.
 

Bertram

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You are a brand with a target audience.

A female gun owner with a female gun owning audience (or thinking of owning one soon)

You need to think larger than just a book. You need to think of "what does my audience want and what are they willing to pay for?"

And then you need to think "where does my audience spend most of their time online and where is their attention?"

Will they pay for training? Digital training? In person training? Will they pay for a book? Will they pay for a branded T-shirt? Maybe you could even manufacture your own firearms... okay maybe an extreme example. But you need to think about how you're going to get their attention and then how you're going to monetize it. It's bigger than being a writer unless you're the greatest writer of all time and it's miles ahead of anything else you can give them. But otherwise it's bigger than the book.

1. Understand your audience
2. Reverse engineer where to post content that brings them value based on two things
a. where they spend their time online
b. what you're good at (good at writing? write blog posts. Good on camera? Make youtube videos.
3. Monetize your audience in a tier level system. Free content > content given out through getting their email address > cheap offer > expensive offer > ultimate offer (such as personal coaching) and then adjust prices based on demand. No one pays you yet? Everything is free. Raise prices as demand increases.

My advice: take the book and put everything online for free. You can still sell the book if you like but just put all of your stuff out there to help people. Information is a commodity. Someone else will just post it on YouTube for free and will benefit more in the long term by getting more people paying attention to them.
This is visionary. @johnnyboy always sees the big picture.
 
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blueyedgibson

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@blueyedgibson I think something like the model Chris Sajnog uses would be very cool, with videos plus paid content like some others suggested. He leans very heavily on the Navy SEAL thing for his branding, but I’m sure you can find another USP.

Kay Miculek has some stuff as well, but it seems to more geared toward competitive shooting.

There’s definitely a need in the space. I would think ladies would have a higher motivation to concealed carry than men do, but, anecdotally they don’t carry as much.

What about live Q&As asking women what holds them back from getting training and carrying? Or podcast style interviews with ladies who have had to use their training?
Thanks for the info.
I do think it's interesting that women have a higher motivation to carry concealed, but don't.
I think a Q&A is a great idea!
 

Entre Eyes

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In Internet slang, a troll is a person who starts quarrels or upsets people on the Internet to distract and sow discord by posting inflammatory and digressive, extraneous, or off-topic messages... they also hide behind fake names.


TROLL.
 
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Entre Eyes

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Now if you reread this thread and properly translate the parries in the conversation (parry as in a technique in the fencing sport) you'll see this example. A troll is not just another fish nibbling in the conversation with a difference of opinion. A troll is a baiter.

The OP was very correct it is a tricky subject...

There is a topic we can not discuss here but it has alot to do with the current era of people who do not give a damn about math, science, logic, facts, recordings, hidden gun stats or common sense, the demographics of a domestic terrorists, just their own opinions over all others.

Yahoo had non stop daily gun glamorizing articles each and every single day until there was a Terrorists shooting every day now they stopped all together. And the daily shootings stopped as well. Wonder why.

I don't know..I think I love to talk marketing and entrepreneurship more than anyone, maybe I just took the bait from a Troll who points the finger at others.
 
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Entre Eyes

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I don't think he's a troll. This gun topic always triggers people here like crazy and is polarizing stuff. People judge fast if you say you're against or pro guns, which is imo already questionable itself.

There's a bunch of other progress threads where some people give their opinion on the topic instead of the market or product and they get often a lot of pats on the back.

Thank you for pointing out the obvious to the oblivious.

If I say more than that the baiter wins.
 
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Lyinx

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Welcome.

In my country we don’t own guns but there is a compulsory two years military training that every man goes through.

The greatest pain the a$$ is the process of cleaning rifle after shooting in the range. If someone can create a tool box to do that quickly it will be a big business having governments as your clients.
@Greg R business idea for you?
 
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