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Read Millionaire Fastlane
I've Read UNSCRIPTED
- Oct 28, 2015
I just finished reading Unscripted and decided to join the Fastlane Entrepreneur Forum. I would like your thoughts on how to best develop a business based around a sensitive subject in America.
I have worked in the firearm industry for about 20 years, and I know that there is a definite need for a female's perspective when it comes to teaching other women. I decided to write a book, but I am having a hard time with the best way to put it out there. I know there will be a lot of criticism, and I am ok with that. I am just unsure of how to brand myself, or really convey the message that I am trying to get across to readers. I also have other business ideas related to this subject, and would like to incorporate all of it in the best way possible.
Any input you have will definitely be appreciated.
It sounds like you may need some clarity on what exactly your message is and who you are targeting.
Is it women who are want to be more educated on self-defense? Is it changing the existing stereotypes about women owning guns? Is it for the pro-2A millennial girls on Instagram? Who is going to read this and get the most benefit and who was it written for? Do both of those things align? Once you have this, branding and channels should fall in to place.
One of the largest organizations on this topic is the Well Armed Woman. You may already know about them. If you're trying to tap this market, that would be a great place to start.
Next, I would seek out content creators like podcasts, blogs, Youtube, and pretty much anything that has Influencers. Particularly Gun Funny (tell Ava, Greg from HACKETT sent you) and there are a few other women-led podcasts out there. Pro 2A women influencers on Instagram could be a cheap way to generate buzz around your book. Find out who they are and write a personalized message on the inside cover and sent it to them. No doubt they will give you a shout out and promote your book. Don't stop until you find 100 firearm-related women influencers.
I would need more context and specifics to give you a better answer, and this should be a good place to start.