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Growing and Scaling Your Business
Entrepreneur Topics
Trade Shows: The Impact That Had or Didn't Have On Your Business
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<blockquote data-quote="JohnD Realestate" data-source="post: 921924" data-attributes="member: 53238"><p>Digging up this old thread. All very true.</p><p>Reading that post reminds me of looking for an industry that has a problem. </p><p></p><p></p><p>My wife biz revolves around trade shows and I’ve helped out over the years in vegas, NYC, Atlanta, Dallas. Can’t tellyou how many times I heard people say “this show sucked” I have to stop doing these, I didn’t even break even etc. </p><p></p><p>Years ago she started her own mini show for a year or two and banded together with a bunch of cool small brands.</p><p></p><p>She shut it down when the big companies asked her too...she’s a favorite of the shows always up front and in a good spot. </p><p>So a few months ago she started that up and we did the same thing again this week. Last night she told me she wants to continue it. So this week we did westchester Long Island and philly all one day shows</p><p>My wife the serial entrepreneur. </p><p></p><p>Unions are going to be tough of course. I was a partner in a large NYC event space that had trade shows and the unions made our lives miserable bc we were non union. Thinking we will stay out of the big cities. Hope for the best. </p><p></p><p>But the customers...buyers and sellers are egging us on begging us not to shut it down when the big guys open up. </p><p></p><p>gave me an idea that big trade shows are an easy target and maybe some others out there should give a try to what we did. </p><p>We got 9 sales agencies that rep about 50 manufactures and charged them just the bare minimum. [ATTACH=full]36351[/ATTACH]</p></blockquote><p></p>
[QUOTE="JohnD Realestate, post: 921924, member: 53238"] Digging up this old thread. All very true. Reading that post reminds me of looking for an industry that has a problem. My wife biz revolves around trade shows and I’ve helped out over the years in vegas, NYC, Atlanta, Dallas. Can’t tellyou how many times I heard people say “this show sucked” I have to stop doing these, I didn’t even break even etc. Years ago she started her own mini show for a year or two and banded together with a bunch of cool small brands. She shut it down when the big companies asked her too...she’s a favorite of the shows always up front and in a good spot. So a few months ago she started that up and we did the same thing again this week. Last night she told me she wants to continue it. So this week we did westchester Long Island and philly all one day shows My wife the serial entrepreneur. Unions are going to be tough of course. I was a partner in a large NYC event space that had trade shows and the unions made our lives miserable bc we were non union. Thinking we will stay out of the big cities. Hope for the best. But the customers...buyers and sellers are egging us on begging us not to shut it down when the big guys open up. gave me an idea that big trade shows are an easy target and maybe some others out there should give a try to what we did. We got 9 sales agencies that rep about 50 manufactures and charged them just the bare minimum. [ATTACH type="full"]36351[/ATTACH] [/QUOTE]
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Trade Shows: The Impact That Had or Didn't Have On Your Business
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