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<blockquote data-quote="MJ DeMarco" data-source="post: 718756" data-attributes="member: 1">Note: This was years ago and in an industry that is now on life support...I found our trade shows pretty worthless and far too expensive for any benefit.I did our major trade show twice and instead of finding new customers, our existing customers stopped by and said &quot;hello!&quot;When I clarified that our growth was predicated on user traffic (not companies to feed that traffic upon) I stopped going.Sure saying &quot;hello&quot; to your clients is nice, but not at a cost of $30K for 3 days.&nbsp; When the show is in Vegas or some other heavily unionized place, be prepared to pay an arm and a leg. Need a crate hauled in from the shipping port? $100. Need electricity?&nbsp; Pay an electrician $500 for a 30 second hook-up.It's a f*n racket.Obviously things might be different per the respective industry, especially if you're launching something new and innovative, but that was my experience.If you meet ONE person at a trade show (say a big distributor) it could really get the ball moving.It's a big decision that needs a really hard analysis of cost-benefit.</blockquote>

[QUOTE="MJ DeMarco, post: 718756, member: 1"] [B][I]Note: This was years ago and in an industry that is now on life support...[/I][/B] I found our trade shows pretty worthless and far too expensive for any benefit. I did our major trade show twice and instead of finding new customers, our existing customers stopped by and said "hello!" When I clarified that our growth was predicated on user traffic (not companies to feed that traffic upon) I stopped going. Sure saying "hello" to your clients is nice, but not at a cost of $30K for 3 days. When the show is in Vegas or some other heavily unionized place, be prepared to pay an arm and a leg. Need a crate hauled in from the shipping port? $100. Need electricity? Pay an electrician $500 for a 30 second hook-up. It's a f*n racket. Obviously things might be different per the respective industry, especially if you're launching something new and innovative, but that was my experience. If you meet ONE person at a trade show (say a big distributor) it could really get the ball moving. [B]It's a big decision that needs a really hard analysis of cost-benefit.[/B] [/QUOTE]

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