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Tracking and Analytics

Discussion in 'Advertising, Marketing, Social Media' started by Scuderia, Mar 23, 2013.

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  1. Scuderia
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    Scuderia New Contributor

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    Hi, i’m looking for a tracking/analytics system which enables me to track which keyword or placement which the visitor went through (via paid traffic) to reach a form. When they fill out the form, not only do I want to track the keyword or placement, but also the customers name (from the form) with the keyword or placement.


    So in analytics, it will have both:
    Keyword/Placement | Name of Customer


    I want to track this information, because the customer is highly unlikely to make a purchase immediately. And normally the purchase will be made on the phone, when the sales person calls. So if they do make a purchase on the phone, I can look back (manually) and see which keyword/placement resulted in that conversion since their name would be there aswell.


    Can Google Analytics do this?


    Or is there anything out there which will enable me to track like this?


    From what I’ve seen kissmetrics might be able to do this, but its way out of my price wage (it’s like $99.00 a month) for this project.
     
  2. Clayton
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    Clayton Contributor Read Millionaire Fastlane

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    Google Analytics can do this using custom variables. The only part I'm not 100% sure about is placements on networks other than Adwords.

    Google says you aren't supposed to store personally identifiable information though. They'd rather you send them a user id number and then keep the user name in your own database. That being said, here is the page for how to set custom variables.
     
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  3. joanwsimpson21
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    joanwsimpson21 PARKED

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    There are number of Tools which Track and analysis your website like:
    1. AWStats
    2. eLogic
    3. Google Analytics
    and many more...............
     
  4. bringitnow28329
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    bringitnow28329 Contributor

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    I really like clicky. They show keywords search, its all in real time (unlike google analytics), and its free!