Some questions to consider:
- Does your current business pay for itself & your living expenses?
- How much could you realistically grow your current business--10%, 30%, 50%, 500%?
- What % of your time does your current business take?
- Have you considered additional ways to monetize your customers & market (e.g., upsells, cross-sells, additional products/services they might need, etc.)? There are almost always more ways to generate revenue from your market.
- What's the size of your market?
- How else could you reach your market (so you can capture more of it)?