I feel Instagram jumped on it as they introduced reels.
Yep, Instagram have also been in contact with Influencers on Tik Tok to get them across. Isn't there an opportunity for Microsoft to buy Tik Tok and thus stay live in the USA? In the mean time Instagram will incorporate as much of the features as they can to encourage people onto their platform.
Interestingly, for probably the last 3 years or so, our IG account growth has been methodically steady. In the last 2 months, all of a sudden it's been booming. A lot of accounts in my niche have been the same. I get the feeling IG have relaxed their algorithms to allow accounts to grow, the keep them on the platform. Or maybe thats tin foil hat stuff, has been a strange coincidence though.
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