Thoughts on YouTuber MrBeast?

[Lex DeVille]

However, what this YouTuber does for people is basically going against all of that by rewarding too many individuals (probably has rewarded >1000 individuals at this point) obscene amounts of money for doing and contributing absolutely nothing to society (in terms of the moment in which they get their $10,000+ reward — not their life as a whole).

It seems like you might be frustrated about this. I'm not sure where that comes from, but what proof do you have that the individuals who are "rewarded" have contributed nothing to society?

It isn't a reward if they did nothing for it anyway. It's a gift. A reward is something given in exchange for things like achievement, service etc.

In the context of YouTube, the individuals are providing 10,000,000 people entertainment. Have you ever provided 10,000,000 people entertainment in one video?

Mr. Beast is contributing entertainment, and since he runs sponsored ads on his channel, he also creates value for the companies he promotes. So in that context, both Mr. Beast and the people who are in his videos contribute value to the global population.

This kind of video channel is like a new version of reality television. It feels more real than the Bachelor, and so it draws a lot of attention. It promotes the idea that there are good people in the world doing good things, and giving back to society.

So it gives people a sense of "good" in their life, not unlike how the nightly news always ends with a positive heart-warming story now. It also gives people hope that their lives can improve, and that maybe the world isn't such a bad place. Also, many of his videos are just plain fun to watch.

I particularly enjoyed the one where he drops cash from a drone in the Wal-Mart parking lot.

 

[Lex DeVille]

In terms of business and marketing takeaways, I find influencer donation marketing fascinating (not sure if that's a term yet. I might've coined it in this 2017 Insider thread.

Giving money away (or anything of value) is a great way to get attention. In that thread I gave away $300 in donations to an influencer on a live video as a mini-experiment and gained a lot of attention from it.

The idea was similar to what Mr. Beast does, but also different. In my case I gave money to an influencer who had a large following to see if I could draw some of that audience back to my channel, and it worked.

Others such as @IceCreamKid have used similar tactics in localized markets with success.

So I think it's worth exploring donations as a marketing approach, especially now that the world is so connected and you can reach so many people.

Mr. Beast could spend $10,000 on ads driving people to his videos, but then what would his channel be about, and who would stick around? Instead he gives away $10,000 in pennies, millions of people watch it, laugh at it, and then share it with millions more.

At the local level if you give away $1,000 you're bound to make the local news. You see these stories all the time. "Man leaves $500 tip for college student waitress" and people are glued to the T.V. The next day they go to work, sit in their cubicles and Jamie says to Mary, "Did you catch that guy who left the $500 tip?" "Yeah, wish someone would give me $500!"

The only difference is that the giver didn't leave a name. But in his own way he leaves a legacy, and depending on your business that could be just a powerful (or you could just leave a name!).

 

[MJ DeMarco]

Saw this update from N. Kagan, looks like Mr. Beast is indeed, a Beast!

 

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[Likwid24]

Wow. The OP of this thread is repulsive.

Maybe do some research on Mr Beast and what he does for society before you open your mouth. If you did a tiny bit of research, you would see how much hard work he put into this (doing this since he's 13), how much value he provides (most followers on YouTube) and what he does with most of his money (gives to charities including one he started to feed the homeless. And he's there all the time feeding the homeless.)

People with this "hater" attitude will never make it. You're on the wrong forum.,

Maybe the first thought should be "Wow. Look at this guys net worth. Let me dig a little deeper and see why and how he's got there". Which is exactly what I did and why I have tons of respect for him.

 

[MJ DeMarco]

I see Mr. Beast has made it into Walmart with some plant-based/gluten-free cookies, I did buy some to try. I'm guessing this is a licensing deal of some sort, because if it was in true Mr. Beast fashion, wouldn't the cookies be free?

My wife was like, "who's Mr. Beast?" -- the best explanation I could give was "He's the Oprah of YouTube when she was giving away free shit."

 

[AFMKelvin]

Just like Oprah gave away those free cars. People still talk about it today and it's part of the culture to say you get a car and you get a car.

He gives 10k away and gets 100k on YouTube revenue.

I doubt he stages this things. He was trying to give a random guy a Lambo and his mom told him not to.

I like his videos and people's reactions.

This is capitalism at work. You do whatever you want with your money.

You're just jealous.

 

[MJ DeMarco]

Aight, I’m pretty much done with fastlane forum.

Goodbye.

 

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[Lex DeVille]

Giving 10k to a stranger? Do you think that part could be staged? There is just a lot of incentive to stage that to lower the video production cost.

Philosophically and ethically I think that is his money there is nothing wrong with him deciding how to spend it. Capitalism is also about property rights and you having the choice with your own resources. Let us say the video is real it is just like a mini lottery. Maybe you think lottery is bad?

It usually isn't his money. In the videos I've seen, he gives away sponsor cash. They contribute the cash, items etc. and in exchange he promotes their company in his video.

 

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[mercenariez]

Terrible points made by everyone here, mostly from lack of reading comprehension ability. Expected more from Fastlane members, but internet will be internet I guess, and the masses will be the masses.

Requesting thread lock/deletion as I expect nothing of value to come from the replies, given what was posted so far. I was looking for coherent arguments, not 5 year old “u just jealouz” arguments.

 

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[1step]

If this continues, as it obviously has been so far, and influences others to do things similar to people who may or may not need it (it’s not even just for the poor), wouldn’t this cause inflation of some sort to the American dollar? If everyone’s rich, no one is rich.

This wouldn’t effect the dollar in anyway. It’s handfuls of companies spending their marketing budget.

I just think this goes against the capitalist spirit. People work their asses off to make this world a better place, while a significant number of other individuals are now getting rewarded obscene amounts of money for contributing a b s o l u t e l y nothing. Isn’t that kind of socialism?

No it’s not socialism. This is advertising/awareness.

Based on your observations/questions I would recommend more YouTube videos on economics and less mr beast

 

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[TheJon]

His interview on JRE is good. Explained his start

 

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[Charnell]

Anyway, your personal thoughts?

Also @mercenariez

Terrible points made by everyone here

 

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[andrewsyc]

MrBeast got his start doing extreme endurance videos; counting to Counting to 200k, Ubering Across America, etc.

When he got enough adsense bucks he was able to start doing some of these extreme give aways that really resonates with people. He's a young guy. Hopefully he finds something else soon as I think these will wane in popularity over the next 6-12 months.

His channel has really rocketed, now over 300M views a month. Pewdiepie is consistently going over 500M a month.

Some of the more interesting channels are Brightside and 5 minute crafts, I don't know who's behind them but it's kind of an anonymized conglomerate that mills out thousands of videos and I know 5 minute crafts got over 800M views 1 month.

Interesting channels are Infographics Show, which he says he uses many freelancers to make his videos and pumps out now over 1200 videos. Kurzgesagt is much better quality but they've damn themselves to that which makes it much harder to pump out quantity without being called sellouts.

 

[fastlane_dad]

I see Mr. Beast has made it into Walmart with some plant-based/gluten-free cookies, I did buy some to try. I'm guessing this is a licensing deal of some sort, because if it was in true Mr. Beast fashion, wouldn't the cookies be free?

My wife was like, "who's Mr. Beast?" -- the best explanation I could give was "He's the Oprah of YouTube when she was giving away free shit."

View attachment 45188

Great to see him doing well, and expanding beyond the YOUTUBE platform. He's an example of a perfect fastlaner.

His episode with JR was one of the better ones I've heard, and there are many lessons for EVERYONE on here to come away from after listening to him.

I did a write up on it here - and to this day I still stand that some of the mindsets, principles and actions taken by him are what ENTREPRENEURIAL / FASTLANE success is all about.

You don't need to go fully 100X out like he does, but @NeoDialectic and I embodied majority of his mindset and action taking on our road to an 8 figure business. We both were chuckling while listening to MR BEAST speak, it's as if he's been in the same room with us for decades, but just devoted more time and effort to his particular craft.

 

[MJ DeMarco]

I see Mr. Beast has made it into Walmart with some plant-based/gluten-free cookies, I did buy some to try. I'm guessing this is a licensing deal of some sort, because if it was in true Mr. Beast fashion, wouldn't the cookies be free?

My wife was like, "who's Mr. Beast?" -- the best explanation I could give was "He's the Oprah of YouTube when she was giving away free shit."

View attachment 45188

The wife didn't like the cookies, but I thought they were very good! I'd definitely buy again, make for a good junk food snack.

 

[MJ DeMarco]

Beast mode: MrBeast has built a media empire

Visual insights that go beyond the headlines, from Chartr's newsletter published on Apr 16, 2023. Beast mode: MrBeast has built a media empire.

www.chartr.co

 

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[Ravens_Shadow]

Makes me want to start a micro fund to generate buzz and help others with no strings attached money..

 

[minivanman]

Terrible points made by everyone here, mostly from lack of reading comprehension ability. Expected more from Fastlane members, but internet will be internet I guess, and the masses will be the masses.

Requesting thread lock/deletion as I expect nothing of value to come from the replies, given what was posted so far. I was looking for coherent arguments, not 5 year old “u just jealouz” arguments.

Ok, ok... you win. I'll send you the $30 I should be receiving from that other post about great business ideas (or what ever it was.... can someone post a link?). When I get it, I'll forward it to you. Does that make you happy? That way you will receive a reward for doing nothing and you will be even.

 

[ChrisV]

Aight, I’m pretty much done with fastlane forum. The retard level has gone overboard. Everyone just wants to troll each other in 5 year old attempts to provoke emotional responses. Just sarcasm and assumptions. Ya’ll can do this amongst yourselves, I’m out (last post I’m making here, cya).

no pleasedont go

 

[jon.M]

I've seen someone with a similar strategy on Twitter. I think his name is Bill Pulte or something. He seems to have skyrocketed in terms of audience in a really short time. It appeared like a movement where his large number of followers really cared about him giving cars/money/etc to veterans, disabled people and so forth. It's got potential to help people in need, make business sense for the donor and make the audience feel good.

 

[Johnny boy]

yeah um...

I don't think Mr. Beast is going to cause inflation

 

[ElleMg]

AFAIK Mr Beast tweeted that he's always going to keep giving things away and reinvesting into his content. He said he's in it to reach as many people as possible.

If people start to get tired of the money giveaway videos, he'll have plenty of ad and sponsorship revenue to invest in a new type of video. Then again, maybe it's the teenage/adult version of YouTube kids, where most of the videos follow the same template just because it gets clicks from 4 year old children. Like people can't resist clicking just because it's so shocking and exorbitant and everyone likes money.

People watch thousands of episodes of who wants to be a millionaire and other quiz and game shows. Mr Beasts videos are less than half the time committment of those, and arguable more binge-worthy

 

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[Consolation]

People with this "hater" attitude will never make it. You're on the wrong forum.,

No worries. OP last seen status: 2021.

 

[AFMKelvin]

Terrible points made by everyone here, mostly from lack of reading comprehension ability. Expected more from Fastlane members, but internet will be internet I guess, and the masses will be the masses.

Requesting thread lock/deletion as I expect nothing of value to come from the replies, given what was posted so far. I was looking for coherent arguments, not 5 year old “u just jealouz” arguments.

@Lex DeVille did make some good points on marketing. You're just looking for validation on why you hate Mr beast. And how he's a commie in your eyes.

You wrote "People looking for the event over the process."

The people he gives money to are random people who were not working on making that money. They just happen to be at the right place right time. It's a gift not a payment.

You said "it will devalue the dollar and create an inflation."

They'll use that money to buy other things helping the economy. Mr beast could've kept it in a savings account and just let it sit there for all we know.


But let's be real here you are jealous.

 

[luniac]

i just hate his mustache lol

 

[RealDreams]

Cialdini wrote in his 40 years old book that when you give something for free, people will be willing to reciprocate and pay you back in some way. This is an evolutionary acquired behavior response.

Nothing surprising. That's what gurus do with free e-books. What changes is the currency and the scale.

 

[Simon Angel]

A lot of these youtubers are trust fund kids, that's how they get the $$$ to give away everyday.

Except Mr. Beast. He started off doing endurance challenges videos and closed a sponsorship deal with Honey after gaining traction and then began donating their money to streamers in exchange for some pretty powerful advertising.

He also has Crohn's disease, which either makes or breaks a person.

 

[GatsbyMag]

If this continues, as it obviously has been so far, and influences others to do things similar to people who may or may not need it (it’s not even just for the poor), wouldn’t this cause inflation of some sort to the American dollar? If everyone’s rich, no one is rich.

Hhahahahahahhahahahhahaha

 

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[mercenariez]

One of the top YouTubers at the moment is a guy named MrBeast. His selling point to get views is basically him giving away obscene amounts of money/material goods to random individuals.

“The World’s First Free Store”:

View: https://youtu.be/n6qc4LHN2KQ


“Giving $10,000 to Random People...”:

View: https://youtu.be/xhIYirjB4Yc


and most recently...

“I Opened a Free Car Dealership”:

View: https://youtu.be/3LLnjRLrvLU


At first, when he did this once or twice I was like “oh, how generous of him”.

At this point, however, he’s done this sort of thing probably over 20 times. And now I’m having some critical thoughts on the repercussions of such acts.

DeMarco frequently emphasizes being against shortcuts and being event-focused instead of process-focused. He (it seems to me anyway) disdains laziness and those who contribute little to the world but expect a lot in return.

However, what this YouTuber does for people is basically going against all of that by rewarding too many individuals (probably has rewarded >1000 individuals at this point) obscene amounts of money for doing and contributing absolutely nothing to society (in terms of the moment in which they get their $10,000+ reward — not their life as a whole).

If this continues, as it obviously has been so far, and influences others to do things similar to people who may or may not need it (it’s not even just for the poor), wouldn’t this cause inflation of some sort to the American dollar? If everyone’s rich, no one is rich.

Any time you’re averaging 10m+ views a video on YouTube, you’re having some sort of influence on the world. And he’s definitely not the only one who has started to do this sort of thing.

I just think this goes against the capitalist spirit. People work their asses off to make this world a better place, while a significant number of other individuals are now getting rewarded obscene amounts of money for contributing a b s o l u t e l y nothing. Isn’t that kind of socialism?

I know, I know, maybe I’m exaggerating the effect. But big things start small, and I really don’t like the idea of thousands of people (and growing) getting rewarded obscene amounts of money for contributing jack squat to the world.

Most people probably love the guy. I’m probably in the minority. Anyway, your personal thoughts?

 

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[TheCj]

It's basically the same concept as a tv game show. The show's and youtuber in this case are well aware of how much they can afford on the "prize" in order to attract views that will generate revenue to make the whole thing worth while.

1 person out of 10,000,000 people got a monetary prize. Don't think you need to worry about this changing the economic way of the world.

Is the same concept credit card companies use with loyalty points, it's just advertising, customer aquisition cost factored into the way they do business.