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MJ DeMarco
I followed the science; all I found was money.
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This is such a hard question without first examining your cabins as well as your location as well as the average client who rents cabins. If they are families vs hunters, the answer might be different.
That said, are you looking to target cheap customers? Or more affluent clients? One note about cheap customers: They are very brand disloyal and will move from business to business seeking the best deal to save $10. I never recommend a business/pricing strategy based on the cheapest price because it attracts the worse type of clients.
For me personally, I'd focus on #2 -- the best service and the best cabins and charge a HIGHER price. The people that pay your price which is higher than the competition, will be loyal to your cabins and wont drop you like a hot potato the minute a better deal comes along.
The trick in pricing your cabins higher than the competition is to add VALUE to your offering and highlight that. Then, you back it up with the great service you mention. How do you add value? Here are some I can think of...
"1,000 thread count bed linens in all cabins for your utmost pleasure"
"Complimentary newspaper and hot coffee delivered every morning"
"All cabins have satellite HD TV"
"Each cabin fully stocked with board games for your families gaming pleasure"
(Again, not knowing your typical client profile, its hard for me to speculate on what would be value)
Price and Value can be positioned in the consumer mind, if you are smart.
Here's a little story about how you can trick the consumer mind about price and value ...
There is a company here in Phoenix that takes average furniture that you can find at any Roomstore, Gallery Furniture, Ashley (Etc) and they furnish a multi-million dollar house with it. Then they have an open house with the purpose of selling the furniture at higher prices. The drop street signs all over the neighborhood "Luxury Home - Furniture liquidation".
The tactic of cross-referencing a luxury, multi-million dollar house with this furniture CREATES the mindset in the consumer that the furniture is worth more. Also, seeing the furniture in action within the huge luxury house adds value in the consumer mindset. Its the same old, average furniture, marketed in a position of affluence and luxury - it automatically becomes worth more.
Its all about MARKETING and MARKETING POSITION in the consumer mindset.
The pricing of consumer goods and services is worthy of a book in itself and most business owners will fall into the trap of thinking the only path to tread is to be the cheapest. It isn't.
That said, are you looking to target cheap customers? Or more affluent clients? One note about cheap customers: They are very brand disloyal and will move from business to business seeking the best deal to save $10. I never recommend a business/pricing strategy based on the cheapest price because it attracts the worse type of clients.
For me personally, I'd focus on #2 -- the best service and the best cabins and charge a HIGHER price. The people that pay your price which is higher than the competition, will be loyal to your cabins and wont drop you like a hot potato the minute a better deal comes along.
The trick in pricing your cabins higher than the competition is to add VALUE to your offering and highlight that. Then, you back it up with the great service you mention. How do you add value? Here are some I can think of...
"1,000 thread count bed linens in all cabins for your utmost pleasure"
"Complimentary newspaper and hot coffee delivered every morning"
"All cabins have satellite HD TV"
"Each cabin fully stocked with board games for your families gaming pleasure"
(Again, not knowing your typical client profile, its hard for me to speculate on what would be value)
Price and Value can be positioned in the consumer mind, if you are smart.
Here's a little story about how you can trick the consumer mind about price and value ...
There is a company here in Phoenix that takes average furniture that you can find at any Roomstore, Gallery Furniture, Ashley (Etc) and they furnish a multi-million dollar house with it. Then they have an open house with the purpose of selling the furniture at higher prices. The drop street signs all over the neighborhood "Luxury Home - Furniture liquidation".
The tactic of cross-referencing a luxury, multi-million dollar house with this furniture CREATES the mindset in the consumer that the furniture is worth more. Also, seeing the furniture in action within the huge luxury house adds value in the consumer mindset. Its the same old, average furniture, marketed in a position of affluence and luxury - it automatically becomes worth more.
Its all about MARKETING and MARKETING POSITION in the consumer mindset.
The pricing of consumer goods and services is worthy of a book in itself and most business owners will fall into the trap of thinking the only path to tread is to be the cheapest. It isn't.
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