Andy Black
Help people. Get paid. Help more people.
Staff member
FASTLANE INSIDER
EPIC CONTRIBUTOR
Read Fastlane!
Speedway Pass
^^^ This.Gary is pushing a "be everywhere" strategy on social media. The book (I'm going on memory here and I read it several months ago, so be mindful) works through a series of principles and strategies for building a personal brand. There are case studies in each chapter which mean to show how this works for different businesses in different verticals/niches.
I came away from the book feeling pretty neutral about it. It's worth a read, don't get me wrong (the best ideas can often come from useful disagreement, IMO) but I'm not sold on branding for branding's sake. Being more in the Halbert/Kennedy school of Sell First and Measure Everything, I'm skeptical about pushing e-fame as the primary way of getting into business. I'm being a bit unfair there because GV says more than that, and he is about some hustle, but it felt to me like that message was lost.
There is some decent advice about using social channels and the case studies are pretty interesting. Have a look and see what you get out of it.
I've read the first one ("Crush It"), and went through a personal branding course Gary Vee has on Udemy. It's interesting stuff, but I've no interest in growing a personal brand. I also subscribe to the Direct Response philosophies of just selling the damn thing and then building a brand based on making sales.
"Be everywhere" is a good strategy. Each platform is unique but content can often be repurposed and pushed to each platform natively.
You can't argue that Gary Vee doesn't walk the walk though. When it comes to building a personal brand then he's someone to follow.
I loved this short rant Gary did about building personal brands:
Dislike ads? Remove them and support the forum:
Subscribe to Fastlane Insiders.