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NOTABLE! These Are The Headlines That Will Make You Go Viral

Discussion in 'Advertising, Marketing, Social Media' started by GuestUser450, Jun 26, 2017.

  1. GuestUser450
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    GuestUser450 Guest

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    BuzzSumo: We Analyzed 100 Million Headlines. Here’s What We Learned

    Great data dump from Buzzsumo about headlines that created interest and engagement.

    Caveat: "We looked at the headlines of 100m articles published from March 1st, 2017 to May 10, 2017 and analysed those that gained the most social shares." - Marketing methods change with the wind and the data is only a snapshot from a 3 month period.

    Biggest takeaway:

    Questions to ask as you write your copy
    • Why should the reader care about your content?
    • Can you make a promise or claim about the impact of your article on the reader?
    • Can you include an emotional element – especially if looking to gain traction on Facebook?
    • Are you tapping into a trending topic, if so can you call it out in the headline?
    • Can you make it a quiz or challenge?
    • Could you position it as an explanation or answer post?
    • Who’s your tribe – what headlines resonate with them?
    • Will a more partisan or controversial headline appeal to your tribe?
    • Are you aiming for 12-18 words in your headline?

     
    Last edited by a moderator: Jul 14, 2017
    Kje1343, Arminius, alexson and 30 others like this.
  2. Lerrell Copy
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    Lerrell Copy New Contributor

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    Very good information! Keep giving out value, that's how you win.
     
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  3. MJ DeMarco
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    MJ DeMarco Raving Lunatic Staff Member Read Millionaire Fastlane I've Read UNSCRIPTED FASTLANE INSIDER Speedway Pass LEGENDARY CONTRIBUTOR Summit Attendee

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    Marked NOTABLE as it is a must read for anyone who writes blogs, articles, or email headlines.
     
    Greg R, Argue, Salama2017 and 4 others like this.
  4. BradSpencer
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    BradSpencer Contributor Read Millionaire Fastlane I've Read UNSCRIPTED

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    Shared this in our internal Slack group for article/resources. It's amazing and one thing we do with it beyond "blogs and virality" as it's a good way to develop templates for digital product ideas or how to frame tutorials.

    We use stuff like this a lot to sharpen up how we communicate with people in videos as well :)
     
    Xeon, Argue and JBrock1984 like this.
  5. rajveer12
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    rajveer12 New Contributor

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    Yupp thats true you must have to give very catchy headlines for your websites which will directly impact on the mindset of the visitor. But it should be neat and clean so that they can understand your language very easily.
     
  6. Argue
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    Argue Gold Contributor Read Millionaire Fastlane I've Read UNSCRIPTED Speedway Pass

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    Bump.

    I love buzzsumo. They’re doing an excellent job. They’re a great resource.

    Lately, I’ve been studying copy and I’m obsessed with headlines. They’re truly the recipe for success, in my opinion.

    Interesting that “will make you” gets BIG engagement. Definitely going to add that to my “swap files”.

    Also, in the article it talks about Facebook demoting “exaggerated sensational language.”

    I agree, it should be. It annoys me when a product or article promises you the world, but falls short.

    In my opinion, use of overtly sensational language is equal to selling snake oil. Not cool.
     
    Xeon likes this.
  7. Longinus
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    Longinus Platinum Contributor Read Millionaire Fastlane I've Read UNSCRIPTED FASTLANE INSIDER Speedway Pass

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    Why is TeveTorbes' account deleted? I thought he posted some decent stuff?
     
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    UnrealCreative ♫♪ "It was all a dream..."♬♪ Read Millionaire Fastlane I've Read UNSCRIPTED FASTLANE INSIDER Speedway Pass Summit Attendee

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    Was wondering the same thing. Can anyone chime in?
     
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    This is an easy way to get catchy headlines for post or articles. Thank for sharing this tips. It will help me a lot.
     
  10. MJ DeMarco
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    MJ DeMarco Raving Lunatic Staff Member Read Millionaire Fastlane I've Read UNSCRIPTED FASTLANE INSIDER Speedway Pass LEGENDARY CONTRIBUTOR Summit Attendee

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    Admin Post
    I have no clue. Just got an email one day that said he wanted his account deleted.

    So it was deleted, he didn't say why. (And I did ask because he had some good content, and I wanted to see if it was something that could be rectified.)
     
    Longinus likes this.

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