The Value-Skew of Saving Lives...

[MJ DeMarco]

Here’s a great example of problem-solving entrepreneurship with a distinct value skew and a simple, clearly defined value proposition, a value proposition to save someone's life, perhaps your own.

This company was brought to my attention by a reader and I immediately bought one.

Official Site of LifeVac | Choking Rescue Device that Saves Lives

LifeVac is a non-powered, non-invasive, airway clearance device developed for resuscitating a victim with an airway obstruction when current choking protocols have been followed without success. Choking first aid that every home should have.

lifevac.net

Further, I had an issue with my order which was promptly resolved.

For me, I tend to not chew my food well and have had several scares. Buying this was a no-brainer.


On the CENTS scale, this type of business ranks highly, although it is not perfect.

Strengths: NEED, SCALE (every human on the planet) and TIME.

Weaknesses: ENTRY as this product is subject to knock-offs, although reproducing it likely isn’t super simple like downloading Wordpress and wham, you’re in business.

Review my CENTS rating here

GradeMyBusinessIdea.com: LifeVac (Results)

Grade My Business Idea: Rate your business idea and discover its potential for massive marketplace success. Is your business idea worth pursuing? Or should it be forgotten? Based on the CENTS Framework authored by entrepreneur and best selling author, MJ DeMarco.

www.grademybusinessidea.com

Posting this here for both education and perhaps for your personal use.

What can you learn from an enterprise like this?
How easy would it be for you to sell when your core value prop is saving lives?
Would you be passionate about this business, even if you had no medical background?

 

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[Andy Black]

Here’s a great example of problem-solving entrepreneurship with a distinct value skew and a simple, clearly defined value proposition, a value proposition to save someone's life, perhaps your own.

This company was brought to my attention by a reader and I immediately bought one.

Official Site of LifeVac | Choking Rescue Device that Saves Lives

LifeVac is a non-powered, non-invasive, airway clearance device developed for resuscitating a victim with an airway obstruction when current choking protocols have been followed without success. Choking first aid that every home should have.

lifevac.net

Further, I had an issue with my order which was promptly resolved.

For me, I tend to not chew my food well and have had several scares. Buying this was a no-brainer.

View attachment 46972
On the CENTS scale, this type of business ranks highly, although it is not perfect.

Strengths: NEED, SCALE (every human on the planet) and TIME.

Weaknesses: ENTRY as this product is subject to knock-offs, although reproducing it likely isn’t super simple like downloading Wordpress and wham, you’re in business.

Review my CENTS rating here

GradeMyBusinessIdea.com: LifeVac (Results)

Grade My Business Idea: Rate your business idea and discover its potential for massive marketplace success. Is your business idea worth pursuing? Or should it be forgotten? Based on the CENTS Framework authored by entrepreneur and best selling author, MJ DeMarco.

www.grademybusinessidea.com

Posting this here for both education and perhaps for your personal use.

What can you learn from an enterprise like this?
How easy would it be for you to sell when your core value prop is saving lives?
Would you be passionate about this business, even if you had no medical background?

Shared already. Thanks for the heads up.

 

[heavy_industry]

Looking at their website made me tear up. This has to be one of the most tragic ways to die.

The idea is brilliant. The device looks very solid and easy to use - a very important thing, because in emergency situations people tend to lose motor coordination.

First line of defense should be prevention.
But anyone that has small children or takes care of an elderly person has to buy this thing and keep it at hand. This device has the potential of preventing many irreversible tragedies.

 

[MJ DeMarco]

This is the device saving a life in real time.

This video made me cry in joy.

View: https://www.youtube.com/watch?v=aQzGPDnJqmc

 

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[JunkBoxJoey_JBJ]

Imagine if every restaurant in the world had an emergency box ...that actually included:

1 - LifeVac $79
1- Epi-pen $100
1- Fist Aid kit $150
1- AED $1,500

The old credit card ad ...say the item, price, then:
"Saving Lives" - PRICELESS!