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The "Travelocity" of the Outdoors

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Bullishreturns

New Contributor
May 30, 2018
3
2
13
Lake Worth
Hello,

This is my first post on the forum, although I have been reading it for a while now. I am 22 years old and currently work as a commercial real estate analyst in Florida. Currently I am not in the fastlane but i am taking steps get after it. I have side hustles to pickup extra cash and trade stocks quite profitably.

Growing up in Florida I have been hunting, fishing, and enjoying the outdoors my entire life. When my family vacationed without our boat, we would have trouble finding a good fishing guide. Finding a qualified captain was a tough deal. Usually areas have well over 60 fishing guides and knowing who to pick was difficult. During this time we encountered awesome captains who were friendly, enjoyable, and great at creating an experience (even if the fish weren't biting). But going in blind caused some problems. I have experienced some mean and awful captains. By the way, it is hard to get your $700 back after a full day wasting gas, bait, ice, ect.

Today's fishing charters lack advertisement and ease of access. They have basic websites and you usually have to play phone or email tag with the captain. To find most of their websites you have to search specifically for their name or hear it by word of mouth. The majority do little to broadcast their business. Yes they are on social media but that is their target audience. For someone visiting from out of town they would have trouble finding the right captain or guide for them.

When reading both of MJ's books, his limousine website story spoke to me. I thought "why can't I create the Travelocity, Kayak, or Yelp of fishing charters." I would be adding value to both the captains and their customers. One click and you have all the charters out of Tampa Bay. Their page would have a bio, reviews, pictures or video, and rates. To get around the phone tag, the customer can make one click on the calendar dates that are available and request a trip. The captain no longer has to browse through their email and voicemail catching up on the clients they could not reach during the day. The captain would confirm the trip and be done with his scheduling.



Now before I get ahead of myself, there are already a few companies doing this.
*cough cough fishingbooker *

Most of my ideas came before I researched their sites but they are doing some good things that I would have to consider. I also have different ways to get captains to join and some other things I will keep quiet about.


But the key word is a FEW, it is not a saturated market.

The market is rather big in Florida alone, hell its called the "Fishing Capital of the World."

"Florida provided 46.3 million days of recreational fishing in 2006 versus 41.1 million days in Texas, the second highest state. Of fishing days spent in Florida, 4.8 million days were by tourists (nonresidents), while Wisconsin, the second highest state for tourist days, provided 3.8 million days."

"A report was published in 2013 by the American Sportfishing Association, estimating angling travel expenditures in the United States at $21B / year."


But fishing would be the beginning because it is what I know. This can be expanded to hunting, mountain biking, rock climbing, snowboarding, diving, and anything outdoors. It could be the outdoor destination site. There's a lot more I can go into but I believe you have the idea of what I am picturing.

I am just looking for some feedback. I will accept and consider ideas, criticism, and whatever you guys think of.

Thanks for reading my first post and remember "common 99% thinking will not get you uncommon 1% results"
 

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Davejemmolly

Bronze Contributor
I've Read UNSCRIPTED
Speedway Pass
Oct 1, 2018
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Australia
Despite not being an outdoorsy guy, I love the concept of a site that would take the 'risk' out of the experience for rookies.

I'm assuming you were thinking of going down a 'customer / vendor' rating system (like Uber) to add the level of transparency around the reviews?

Run with it, I hope you kill it!
 

MJ DeMarco

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Read Millionaire Fastlane
I've Read UNSCRIPTED
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So are you looking for validation that the idea is good or bad?

Since you have experience in that world, you would know better.

Domain experience is the best to tackle a market.

The best way to examine it is a "snap your fingers" approach. If you could snap your fingers and get the perfect solution to what you'd like to see in this industry, what would it look like? Go from there and reverse engineer.

@Vigilante does a lot of fishing in Tampa, maybe he also can chime in on the idea.

Welcome to the forum and thanks for the intro.
 

B_Mac

Redneck Oligarch
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Read Millionaire Fastlane
Apr 10, 2017
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Southwest Virginia
You said you hunt, fish, etc., but then focused on providing fishing info. Have you looked at the hunting side? I would be interested in a service that connected a hunter like me with someone in a state with big deer and I could rent their property for a week or whatever. You could have guided and unguided hunts available. I see like an AirBnB for hunting property.
 

Valor

Gold Contributor
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Jan 1, 2014
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You said you hunt, fish, etc., but then focused on providing fishing info. Have you looked at the hunting side? I would be interested in a service that connected a hunter like me with someone in a state with big deer and I could rent their property for a week or whatever. You could have guided and unguided hunts available. I see like an AirBnB for hunting property.
+1

I've thought about this a lot lately. The idea needs some refining, but I feel like there's potential for some type of lead gen site in the hunting market. For hunting property, guided hunts, whatever.

Guided hunts for example. There's a huge market, and not really any modern or easy way of finding these hunts. Maybe a few sites out there, but they suck from what I can tell.

Kind of an idea I've had on the back burner - definitely needs refined.

Not sure about the fishing - I'm more of a hunter. If you could make the process a lot easier for the people spending $21B annually, I'd imagine there's a market.

I would personally go to a fishing forum and run your ideas by them - I've done this with ideas before in the past in other markets (they completely tore apart my idea btw).
 
OP
OP
Bullishreturns

Bullishreturns

New Contributor
May 30, 2018
3
2
13
Lake Worth
You said you hunt, fish, etc., but then focused on providing fishing info. Have you looked at the hunting side? I would be interested in a service that connected a hunter like me with someone in a state with big deer and I could rent their property for a week or whatever. You could have guided and unguided hunts available. I see like an AirBnB for hunting property.
I have looked into the hunting side because a lot of small town local guides have trouble filling hunts. Short term leases could be a great opportunity for both hunts and land owners. Most leases are yearly/seasonal. I think people would jump on that opportunity because hunting public land is a hassle. Good stuff
 

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