- Admin
- #14
MJ DeMarco
I followed the science; all I found was money.
Staff member
FASTLANE INSIDER
EPIC CONTRIBUTOR
Read Rat-Race Escape!
Read Fastlane!
Read Unscripted!
Summit Attendee
Speedway Pass
I like to picture myself reciting the name on the phone, vocally.
It must pass the vocality test, the memorability test, and brand test.
Vocality Test: Easy to vocalize.
XYZ-Mystore-Product.com is a fail. Having to say "dash" is a immediate killer.
Memorability Test: Easy to remember if the person can't write it down.
No one will remember XYZ-Mystore-Product.com
If you can't speak it effectively, then no one will remember it.
Brand Test: Can the name be branded effectively, encompassing your overall mission? This doesn't mean you have to have a descriptive name (CarPartsEmporium), just that you can create a name that helps with memorization, top of mind status.
It must pass the vocality test, the memorability test, and brand test.
Vocality Test: Easy to vocalize.
XYZ-Mystore-Product.com is a fail. Having to say "dash" is a immediate killer.
Memorability Test: Easy to remember if the person can't write it down.
No one will remember XYZ-Mystore-Product.com
If you can't speak it effectively, then no one will remember it.
Brand Test: Can the name be branded effectively, encompassing your overall mission? This doesn't mean you have to have a descriptive name (CarPartsEmporium), just that you can create a name that helps with memorization, top of mind status.