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HOT TOPIC The Great Rat-Race Escape by MJ DeMarco, Now Available (All formats!)

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seraphine

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Just finished the book—I thought it was wonderful! I expected it to just rehash everything from the previous books, but I actually ended up getting a lot out of it, and the way concepts were put into strategies and principles was organized & helpful. What really resonated with me from this book was how it motivated me to double down on my goals in life/my vision of how I want to live, and it confirmed a lot of the conclusions and realizations I had come to on my own over the past year.

I also loved the use of fiction! At first I was kind of rolling my eyes, finding it a little cheesy, but the Trotmans began to feel like real people to me, and I found myself rooting for them and empathizing with them—I even shed a few tears at one point. It was also a super effective way of driving me to keep reading and of demonstrating how the book's principles could be put into action. Reminds me of how Sidney says that poetry and fiction are more effective than both philosophy and history because the former is too general/abstract while the latter is too particular/specific.
 

PaulMarin

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Mar 2, 2017
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As most people here, I preordered the eBook at Amazon as soon as I saw it recommended. (Needless to say that I had read TMF in its first year and Unscripted as well )

I finished the book with a renewed passion for MJ's experience. There is a saying between close friends in my neighborhood: "Do you want me to draw it for you?" That said sarcastically to someone who does not understand some concept. This book is like that drawing.

It not only makes some of the "hardest" concepts more real by taking you to that "fictitious world". It also creates a vivid image in your brain and a feeling of having something cooking inside you.

This is a great book to initiate those who are used to read fiction and make them want to read the other books, more focused on the ideas. With great examples as well but with a different structure.

Congrats to MJ! :)
 

PhilKowalski

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Finished the book last week Monday on my kindle and immediately bought the paperback and audible versions of it (that's how I do it with books I love!)

I liked the combination of story and practice. I read the "The goal" which is also a business book which follows a story but that one misses that applicability that MJs book has.

Now going through the physical (and audio) version once again to apply the practices into my entrepreneurial life.

If I could give more than 5 stars, I would.
 

MJ DeMarco

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If I could give more than 5 stars, I would.

Thank you!

At first I was kind of rolling my eyes, finding it a little cheesy, but the Trotmans began to feel like real people to me, and I found myself rooting for them and empathizing with them—I even shed a few tears at one point.

Thank you!

The story was my huge challenge. I had to keep brevity in mind otherwise the book would be too big, but I also had to try to develop interesting characters that the reader cared about and/or wanted to know about.
 

PizzaOnTheRoof

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Almost done with the audio book. Loving it so far! (I could do without the overt vegan proselytizing but hey it’s not my book).

I like that it stands on its own and introduces new concepts that I imagine MJ fleshed out over the few years writing it.

Instant recommendation from me to anyone seeking entrepreneurship.
 

MJ DeMarco

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Almost done with the audio book. Loving it so far! (I could do without the overt vegan proselytizing but hey it’s not my book).

I like that it stands on its own and introduces new concepts that I imagine MJ fleshed out over the few years writing it.

Instant recommendation from me to anyone seeking entrepreneurship.

Regarding the proselytizing, I had to interject some type of character arcs ... I thought it was the best theme because it related to their business, and I had some personal insight into it as well. I originally was thinking about some child abuse angle, but figured it was too "hot" and difficult to weave in.

Thank you for the recommendations.
 

Antifragile

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Is your eBook available to only 1 device?

Anyway, just recently bought it and reading it ATM.

Not the case for me, I’ve been reading it on two of my kindle devices over the past week without any issues.
 

MJ DeMarco

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PhilKowalski

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One thing I like to annotate here: where else can you get in direct contact with the author of multiple bestselling books? This already shows, how "different" MJs approach is. Kudos to him not only for the great works but also his approach

Just saying....
 

PizzaOnTheRoof

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Regarding the proselytizing, I had to interject some type of character arcs ... I thought it was the best theme because it related to their business, and I had some personal insight into it as well. I originally was thinking about some child abuse angle, but figured it was too "hot" and difficult to weave in.

Thank you for the recommendations.
No worries. I’m enjoying that they’re actual humans with feelings instead of just carriers for the plot.
 

linoguy

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I am about a third of the way through and enjoying it. I did have to chuckle to myself when you were introducing positive and negative skews. You talk about Sandy being negatively skewed by a couple typos then at the top of page 147 you make a typo and say that "I lose Sandy and Type as new customers due to negative skew." It is Tyler not Type.
:-D
 

becks22

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About 70% of the way through. Took awhile to get into the Trotman story and root for them but now I can't wait for them to succeed. Had to take a little break because one of your chapters made me bawl my eyes out. I'll probably finish tomorrow.
 

MJ DeMarco

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About 70% of the way through. Took awhile to get into the Trotman story and root for them but now I can't wait for them to succeed. Had to take a little break because one of your chapters made me bawl my eyes out. I'll probably finish tomorrow.

There might be more "eye bawling" yet to come... :jawdrop:
 

Antifragile

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Not done yet… but my favorite part so far is this

“Be happy there is no list telling you what to do, how to do it, and where to do it.” … “The more difficult it is to start and launch, the more potent the opportunity. If it’s easy now, it will be hard later”
 

Parks

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"In any transaction where you are the value provider, the only thing
exchanged is money. Buyers don’t ask for your college transcripts or your credit scores. They don’t ask about your bad driving record, your loveless marriage, or your last five failed businesses. They don’t need a play-by-play on your last church confessional. Everything—from excuses to misdeeds—all are blasted out the window. When you have something people want, you’re never too young, too old, too broke, too uneducated, too straight, too gay, too white, too black, too short, too introverted, too this, or too that. Can you solve my problem and at what price?"

Loved this chapter referencing the bread company.. as being in Oregon I've been a diehard fan of Dave's Killer Bread for years. Truly shows the concepts.

A part of me when I finished this book wanted to give this book to everyone I know that I want to see succeed. Another part of me wants to hold this book and not let it out of my hands because of how much I value it. :p Great work MJ. Well worth the wait, best book yet imo. Shares all of the main principles from the first two books in a quick almost encyclopedic way. The Fastlane Encyclopedia
 
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MitchC

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Regarding the proselytizing, I had to interject some type of character arcs ... I thought it was the best theme because it related to their business, and I had some personal insight into it as well. I originally was thinking about some child abuse angle, but figured it was too "hot" and difficult to weave in.

Thank you for the recommendations.
It’s actually made me consider becoming vegan or at least definitely eating more vegan meals so in my opinion you did a good job, not because I think that was your goal, but because you must have portrayed it in a good way that didn’t spark the normal pushback reaction people pushing things like that usually does. Initially I was a little turned off by it but I did respect it because it’s your book so of course it’s going to have a part of you in it.

It definitely fits the story well too, driving home that lifestyle and interests are a source of business ideas and problems, and how the fastlane and starting a business can help you achieve good things like saving animals aside from just making money.
 

MJ DeMarco

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A part of me when I finished this book wanted to give this book to everyone I know that I want to see succeed.

Thanks a bunch.
 

Hagi

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Read it and loved it. A suggestion for anyone who is trying to get his of her significant other involved: My girlfriend is reading the story about the two characters and their journey because she like to read but finds the theory behind it difficult and less interesting. After she reads a chapter, we discuss the chapter over a cup of coffee while I summarize the underlying principles and strategies to her. This approach worked wonders for us.
 

MJ DeMarco

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Read it and loved it. A suggestion for anyone who is trying to get his of her significant other involved: My girlfriend is reading the story about the two characters and their journey because she like to read but finds the theory behind it difficult and less interesting. After she reads a chapter, we discuss the chapter over a cup of coffee while I summarize the underlying principles and strategies to her. This approach worked wonders for us.

YES!! This was my intent for the book, to help people achieve a different understanding of the rat-race, it's two conspirators, and how it ropes you into a mediocre life. Non-fiction tends to be non-relatable.
 

Antifragile

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Finished the book!

I am a skeptic and question everything and everyone. Even after reading MJ's other books, I approached this one with hesitation. Judge me all you want, but that's who I am.

At some point, I found flaws. Let's discuss them:
  1. @MJ DeMarco watches "My 600 Pound Life" a reality TV show on A&E.
  2. ... nope, that's all I got.
The book was amazing.

I really liked the fact that there are both non-fiction and fiction. The non-fiction part is useful for how to solve problems in your business while the fiction took me a little time to get into but when it connected, it connected on another level.

I had a number of failed businesses and side projects while I was still an employee. Eventually, my decision to quit my full-time job gave me the chance to start my own company--and only then did we manage to get pregnant with my wife. Reading about Trottmans felt like I was there with them, I was rooting for them and yet I also saw reflections of our family and the reminder of hardship that comes with having a kid and a business. And the priceless freedom to be able to spend time with your toddler because of the business. Thank you @MJ DeMarco!

What did I take away?
  1. The asymmetry of the rewards. It seems the book kept coming back to the same concept that investing in yourself, your own business, while risky, is positively skewed to having a massive return on that investment. It's asymmetric in a good way. Plenty of examples of asymmetry in a bad way too, like doing something stupid while drunk that could cost you a marriage, or life etc. I just loved this part, if there was one thing to take away it has to be this (for me). It seems most other topics circle around this one key concept.
  2. The easier it to start a business, the harder it will be later. And the reverse is true! While it is an example of the above mentioned asymmetry, I found it to be the most potent example. The reason is because it goes to show one thing, comfortable isn't likely to be very profitable. It is not only OK to be struggling with starting a business, it is a good thing if you are! I am happy to share that I speak from experience, as our business had massive barriers to entry and is doing very well.
Conclusion: just f**ing loved it.
 

Hayden Aquilon

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Nov 6, 2018
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@MJ DeMarco Currently on page 362 and I just got it a few days ago. I can't put it down. The book has already made me $109 (principle #85). I just was purchasing a steel dock plate for my warehouse and I said, hell, I need to look and see if I can get a coupon code for this bad boy (15% off found on retail me not immediately). Cha ching! Thanks MJ!
 

sobi_khan1x

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Aug 3, 2021
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Read 100 pages so far, absolutely loving it. Very pragmatic and the novel side of the book is very good too. Makes you feel as if you are with the characters climbing out of the rat race. Good luck to everyone on their journey.
 

Fdo

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Celebrate REAL INDEPENDENCE on your INDEPENDENCE DAY weekend.

I'm happy to announce that my next full length book (444 pages, 16 hours Audible) is now available with a release date of Tuesday June 29th, 2021.

- Audible Audiobook
- Amazon Paperback
- Amazon Kindle
- Google Play
- Kobo
- Apple
- Barnes And Noble

##### SUMMARY

UNSCRIPTED - The Great Rat Race Escape : From Wage Slavery to Wealth, How to Start a Purpose Driven Business and Win Financial Freedom for a Lifetime
(Yes, really long but I was able to get to work on the cover!)

By all appearances, Jeff and Samantha Trotman are living the American Dream. But behind the white picket fence, they endure an American Nightmare. With little time for each other, a pile of debt, and Ferrari taste on a Ford budget, the ruse of affluence is killing them. Two respectable jobs and a lovely suburban house paint a pretty picture, but behind the ink is a broken marriage rife with meaningless work and dead dreams. And now, with an unplanned pregnancy, they’re facing a mid-life crisis twenty years early.

With little time and looming bankruptcy, the Trotmans are forced to face the red-pill truth they long denied: They were living, but they weren’t alive. Determined to resurrect their life and their marriage, the Trotmans plot a rat-race escape—only to find themselves more thickly in it.

As tensions rise and hope fades, follow along step-by-step as the Trotmans pivot to a new strategy and a new career: starting a business as entrepreneurs.

While they navigate their journey, you’ll learn 120 wealth-building strategies and principles that your mainstream financial guru won’t dare reveal—actionable concepts that will help you profit your way into the Unscripted 1%, an emerging economic class of entrepreneurs who enjoy a lifetime of freedom emancipated from miserly living and Wall Street's "save, pray, and wait" paradigm. Discover how one family escapes the rat-race grind and wins a lifetime of financial freedom, leaving behind the tyranny of meaningless jobs and mediocre living— and how you can too.

  • The Bad Math Principle: Why most people will never escape the rat-race, much less earn financial freedom.
  • The 1/5/10 Strategy: How this one simple exercise will unearth your ultimate dream life while establishing a decision framework for its reality
  • The Honeypot Principle: Why the financial media's "invest a $100/mo for 40 years in indexed-funds" narrative is part of the same rat-race scheme, just a different side of the same rigged coin.
  • The Dual Change Strategy: The two divergent sides of change and how it can make you a fortune.
  • The Value Skew Strategy: How to find literally 1000s of business ideas and why you never need to "disrupt" or invent anything new or novel.
  • The Millionaire Payday Strategy: How to spot opportunities to hire yourself and earn an instant millionaire-making income.
  • The Cinderella Principle: Why starting a business based on a cultural trend or a fad is a horrible idea.
  • The Perseverance Strategy: Never struggle with motivation again; the four necessary ingredients to tap into unlimited motivation and determination, regardless of the obstacles in your way.
  • The Triangulated Value Strategy: Learn how to never quit three-feet from gold: The 3-pronged strategy in maximizing marketing yields while also illuminating the "quit or continue" decision.
  • and over 110+ more!
Don’t let the rat-race and its co-conspirators proclaim your life as non-essential. Don’t let the rat-race entice you to save your life away for the promise of an elderly retirement. Don’t let the rat-race lull you into a tedious existence medicated by television, video games, and trivial sporting events.

Go Unscripted , escape the rat-race, and win your happily-ever-after.

##### DOWNLOAD SAMPLE CHAPTERS
>>> If you'd like to download the first 40 pages, visit here.
View attachment 37981

View attachment 37974
MJ, I am reading the book on kindle. Thought provoking. You have effectively linked the story and the business concepts from the other 2 books. page turner!
 

MJ DeMarco

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French translation is already underway...
 

Pink Sheep

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About 3 hours left on the audio book here.
I must say your Kermit the Frog impression is spot on @MJ DeMarco
And those steamy paragraphs, oh my. Lol

On a more serious note, this book couldn't land at a better time. I've been in the desert of desertion for some years, slaggishly picking away at ideas I didn't care much for. I recently had a breakthrough, and this is stoking the flames, and reminding me of the principles that matter.

Thanks for your books MJ, I think in the coming years they will prove to be life-changing.

Much love to all of you
 

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