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The extra twist

Andy Black

Help people. Get paid. Help more people.
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May 20, 2014
Vlog 2016-10-05 - The extra twist

I had a lunchtime meeting with a guy who was a client over 3 years ago. He's still struggling to get the same project off the ground. I came up with a different twist to it that we're going to try.


That was a good meeting. It's interesting. It's like I'm helping potential clients come up with business models. This guy is a doctor, and he's got a little team together, a virtual team of health specialists and they're trying to do online consultations. I remember chatting to him maybe four years ago, three-and-a-half years ago, and I ran a few campaigns of people looking for doctors across the whole of the US, and he got a few leads out of it, but it didn't work quite right. Now, three, four years on, I'm in a different head space and I can come up with a better solution for him. My suggestion was, "Why don't we try and generate leads of people looking for doctors in any city, in the US, UK or wherever?"

If we can generate a lead, contact a local doctor, send them the lead, get them signed up to take that city. They pay the ad spend, pay us a flat monthly fee. They're on our doctor's directory website, whatever it is. Their ad spend promotes our brand and gets them leads. On the side of the page, it says, "Want an online consultation? Click here." Maybe a small percentage, who knows, maybe less than five percent of people will fill that in and have an online consultation.

We no longer foot the ad spend to Google. Our doctor client in that city does, and moreover, we get paid by that doctor client for the leads that they're getting through their ad spend, and that ad spend is promoting our brand that maybe we can get across the whole of the US, UK, Australia. As Blaise Brosnan would say, it's all about that little twist, the extra twist.
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This is idea is great for scaling. It's like what Lazard (during the Meyer age) did, except they reaped huge percentages for connecting the right people.

Always appreciate these posts. Though the full stops can get a bit nauseating. :sour:

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