RazorCut
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IG influencers can be hugely expensive so you must have a strong advertising budget. Therefore paid advertising in the form of YouTube ads and Facebook.
Supplement that with subscribing to relevant forums, subreddits and FB groups and either use subtle tactics or contact the admins to see if they would support the competition.
I take it you have sent out posters/media packs to all relevant colleges already and spoken directly with the teaching staff to get them onboard in order for them to encouraging their students to participate? Maybe see if you can get a secondary prize authorised that goes to the college for materials etc. if one of their students wins?
Supplement that with subscribing to relevant forums, subreddits and FB groups and either use subtle tactics or contact the admins to see if they would support the competition.
I take it you have sent out posters/media packs to all relevant colleges already and spoken directly with the teaching staff to get them onboard in order for them to encouraging their students to participate? Maybe see if you can get a secondary prize authorised that goes to the college for materials etc. if one of their students wins?