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Discussion in 'Advertising, Marketing, Social Media' started by Andy Black, Jun 1, 2016.

  1. Andy Black
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    Andy Black Any colour, as long as it's red. Staff Member Read Millionaire Fastlane FASTLANE INSIDER Speedway Pass LEGENDARY CONTRIBUTOR

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    Hmmm... very interesting.

    I never thought asking people "How're things going? could be seen as a tactic to open people up to subsequently take advantage of them. Obviously it could be used that way. Intent trumps all.


    That's actually how I say hello to people: "Hey, how's it going?"

    It invites people to reply if they want, or just say "Grand. How're you doing?"

    I like chatting to people. I am genuinely interested in people's stories and want to help them if they have a problem.

    ... up to a point though.

    Which leads to my next point:

    I don't want to help people who need help but don't want to help themselves. It's a complete waste of my breath, and puts unnecessary stress on someone who was minding their own business.

    That's partly what I mean by we can't sell to needs, only wants.

    The other part is that you're better helping the people already in motion.

    Two people could need to do exercise. One might not want to enough to do anything about it. The other might want to enough to go down the gym.

    As a gym instructor your easiest sale is to the guy who wants to get fitter. This is the guy already in motion.

    The only way to sell your PT coaching to the guy who needs to get fitter but doesn't want to... is to make them *want* to get fitter.

    Totally possible of course, but they aren't the low hanging fruit.


    Thank you for your thought provoking post.

    My favourite part is how you helped your mum... someone right under your nose. Good for you.
     
  2. Leigh Farrell
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    Leigh Farrell New Contributor

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    Good interview Andy.
    Thanks for sharing.
     
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    P Stiller Contributor

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    Andy....you have no idea how low I've been since the holiday.....getting on this forum really saved me from continuing to be in the hole I was sitting in......

    when I registered I didn't know what to think but your "lil message" as I worded it was very welcoming and made me feel like I didn't just register to become a ghost.

    I'm constantly falling into my hole throughout the day and talking with you in here and reading the forum has been more helpful can imagine....I couldn't wait to get home all day to be on here honestly but when I just read your response all the excitement and everything good sank to my stomach....I was reading like what the hell did I say to offend him??!.......I reread my paragraph and want you to know before ever being on here all I've ever experienced are people looking for people like me that they can "offer help" only to have some kind of motive.......

    I felt I should include my thought of being hesitant AT FIRST because it's honestly how I felt....as soon as we went back and forth though I knew instantly you wanted nothing but to help people....I sense I insulted you and meant absolutely not to at all....sorry to of not worded it better.......I was trying to type every thought leading to the next to be helpful.....looked forward all day to talking with you. I appreciate you taking the time to respond to all I've written....it's been more helpful than you know.
     
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  4. Andy Black
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    Andy Black Any colour, as long as it's red. Staff Member Read Millionaire Fastlane FASTLANE INSIDER Speedway Pass LEGENDARY CONTRIBUTOR

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    My goodness, you totally didn't insult me. For me, it was very interesting (eye-opening) that what I just do naturally could be viewed with suspicion. It won't change what I do, but I'll just be aware that some people have been burnt in the past.

    I'm glad the forum and our PMs have helped you. Welcome to the forum btw.
     
  5. astr0
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    astr0 Contributor Read Millionaire Fastlane I've Read UNSCRIPTED

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    @Andy Black thanks a lot for your "Thanks for following" and pointing me to this interview. It's been a huge help!

    My takeaways:
    • "Never worry about numbers. Help one person at a time, and always start with the person nearest you." Being a money-chasing programmer that worked for US companies most of the time I always thought about something global. Helping people here is much easier and doable.
    • It's people visiting your website, not clicks. Forgot about that when done affiliate marketing analysis.
    • "If I was to start a brand new business I prefer it to be something that people are searching for already.". Was doing that to check volume of wants for my ideas. Problem with that was that ideas were mine and kinda "blockbuster", complicated and no one wanted that. Just make is simpler.
    However biggest take-away was from this words on 26-27 minutes:
    That got my brains into another universe thinking of pains that I've experienced in my life for N+1-th time.
    I've been a programmer most of my life, last few years mostly coded on C# and some JavaScript. No pains there: IDEs are great nowadays, lots of opensource, other tools are also great.
    But after about 10 minutes of rewinding I've remembered something.
    That was a huge pain few years ago and I've had and idea on how to solve it for other people. Didn't knew a thing about entrepreneurship back then. Also had wrong money-chasing, event-oriented, worldwide blockbuster idea+crowded/empty room mindset. It seemed to hard, not worth it, had some competition, etc. so I've dumped that idea.

    Now with more right mindset I see it differently:
    • Based on B2C win-win. Helping both businesses and clients.
    • Observation made me see that it's not only my pain. In fact, most people have it in their lives from time to time either big or small. It's solved already, but mostly not in software. Some software exists, but that's not helping too much at least here in Ukraine. Mine should be a huge improvement, not innovation. Need is also confirmed by keyword planner.
    • Meets CENTS/CENTS
    • Fits my skill-set well. Based on something I've been already doing, just didn't thought about it as an opportunity.
    • Gonna be hard to execute it well which is good, not bad. Still have to think about how to make it alive and profitable, but that's mostly from execution point of view.
    • I know where to start and it feels great :smile:
    Thanks a lot Andy! Your'e a GREAT MAN.
     
    Last edited by a moderator: Jun 7, 2018
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  6. Florian
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    The final thank you :)

    My takeaway:
    Again: Look to the next person nearest to you and help him/her. Just do it and see which problems are occuring you can solve :)

    My actionsteps:
    Go to my neighbor and ask whether I can help them

    3/3
     
  7. Late Bloomer
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    Late Bloomer Gold Contributor Read Millionaire Fastlane Speedway Pass

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    Thanks for the superb interview! It may be a few years old now, but I just discovered it thanks to your invitation. The business attitude and value is timeless!

    I thought it was going to be all about Adwords. Nice to discover that you covered a lot of other material as well.
    I would title this one: "A few Adwords skills, plus a lot of helpful caring and basic courtesy, can help you launch a successful business."

    We both have a background in IT and databases. We're probably both qualified to ensure integrity constraints on primary keys... but nobody cares, unless this happens to be a way to solve a business problem. One of the most helpful lines from MJ is his discussion of moving to Team Producer, on the income side rather than the cost side.

    Most of the Adwords specific stuff I'd heard before... but, from hypey-scammy kind of people that turned me off with their fast talking, high pressure, used car salesman kind of vibe.

    Hearing a calm, straightforward bloke talk it through, makes it so much easier for me to feel, "Oh yeah, I can apply that too." What a pleasure to have an enjoyable nice conversation that happens to be about business, and would be welcome to continue at the pub.

    I agree that leaving in the entire songs for the break time, is kinda annoying. Can you cut those out, and leave the edited version in place in your playlist?

    Adwords takeaways:
    • Site alone is not enough with some traffic to it.
    • I need to put some money into test ads and then build sites accordingly. Isn't there a way to find out what people are searching for and how much ads cost, without having to pay to run ads? Yes, you answered that a few minutes after the question was in my head. Keyword planner: credit card needed to open an account; create ad but then delete the ad and the statistics are then available.
    • I should run ads: "Are you looking for help marketing your restaurant in St. Paul?" in addition to going in person to as many restaurants in St. Paul as I can.
    Business attitude and communication takeaways:
    • Goal of help in whatever way he can, vs pitching what he can do
    • Why do I need a business card = YES! My biz web site has nothing on it = YES! That's the way I want to do business now!
    • Gratitude and connection returns in unexpected ways.
    • Ask, shut up and listen is more powerful than anything I could pitch. This is already how I planned to approach the restaurants: "I loved the lunch special. So tell me about the restaurant. Did Grandma bring her recipes from the old country? Are the kids going to take over the business in their turn? How's business going? What do you do to bring new people in? I'd bet one of ten people who tries the place becomes a regular? Are you doing anything with the Internet?" No pitch, no hype. Just a conversation.
    • Help one person, then scale... wonderful.
    • Tell stories.
    • "It's not you, your product, your service. It's not about whether the NEED it, but does anybody WANT it." This could be another whole discussion/interview.
    Math takeaway:
    • Start the next line with its equals sign, so you don't have a blank page to stare at, wonderful! I can do that with bullet points for text, so my mind doesn't say, "oh no here's a blank page," but "what's a good point to put with this bullet here?"
    Looking forward to more of your great material. Thank you so much, Andy, for the practical tips, the inspiration, and the positive attitude boost!
     
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  8. Andy Black
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    Andy Black Any colour, as long as it's red. Staff Member Read Millionaire Fastlane FASTLANE INSIDER Speedway Pass LEGENDARY CONTRIBUTOR

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    Thanks for the great feedback and your takeaways @Late Bloomer.

    Yeah, I’d like to edit out the music, and would do that if I ever put these recordings on iTunes.

    The second radio interview with Mary is linked to in my signature.

    There’s also a link to 30+ other chats.
     
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  9. DifficultTruth
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    DifficultTruth Contributor Read Millionaire Fastlane I've Read UNSCRIPTED

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    Fantastic interview, Andy!

    I have a lot of takeaways but a few really standout to me. A lot of time I look at skills I have and think of how to sell them, instead of how to use the skills I have to help someone, or solve someone's problem. Another thing that definitely hit me, is that instead of trying to pre-plan and develop some certain set of skills for what I think are problems, or looking for problems my current skill set can solve. I can listen to people and build the skills needed to solve their problem.

    I don't need to anticipate a problem someone will have and build the skill to solve it before it happens, because problems that need solving are all around and just need someone willing to do the work required to solve them. Instead of building an offering to hopefully solve a problem, find a problem and build the solution.

    Also as an IT guy in my current career, I definitely know what you mean when people see you as a cost and not an investment. One of many reasons I want to focus on adding value in my fastlane, I don't want to hear someone say "yeah it costs XYZ," I want them to say, "It made us XYZ!"

    As always, thanks for everything Andy, I will be listening to the second part soon!
     
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  10. Mattia Torto
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    Mattia Torto FoolMatto Read Millionaire Fastlane I've Read UNSCRIPTED FASTLANE INSIDER

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    Hi Nicoknowsbest, I love this comment! I also have to open my eyes and look at those very easy to pick up fruits already on the ground.

    In 42 years I always wanted to make things more difficult that what they are.

    Thanks a lot!!!
     
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  11. Andy Black
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    Andy Black Any colour, as long as it's red. Staff Member Read Millionaire Fastlane FASTLANE INSIDER Speedway Pass LEGENDARY CONTRIBUTOR

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    Oops. Only just spotted your post. Thanks for listening and the feedback.

    How’re you getting on moving from being seen as a cost to adding value?
     
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  12. Dovahjiim
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    Dovahjiim Contributor Read Millionaire Fastlane I've Read UNSCRIPTED

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    So, I was on PM with Andy and he suggested that I listen to this interview.

    He asked me about my plans to drop the 9-5 and I replied with a load of waffle about what I am doing.
    I think now, having listened to this, that I was over thinking everything, trying to plan to do too much or indeed, doing nothing useful.

    It's obvious to me now that someone trying to start a business needs to reach out to people first and stop thinking about and worrying about what they may or may not need. You need to stop, listen and learn first and only then should you apply yourself to the solution.

    Further, contacts that you make today, people that you help, can become valuable in helping you reach more and more people in the future.

    I'll openly admit that I'm a little introverted and the idea of striking up these conversations with people makes me nervous. However, as an introvert that also means that I should be a good listener. I need to learn to tune that ability and use that to my advantage. I just need to get over that initial nervousness.
     
    Last edited: Jul 25, 2018
  13. Late Bloomer
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    Late Bloomer Gold Contributor Read Millionaire Fastlane Speedway Pass

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    It's not about trying to convince people that it will be fascinating to talk with you. It's about letting them know that you sincerely care what they have to say. That you want to learn more about their experiences and how they think and feel. This takes the pressure off of you to come up with something great to say. Ask questions to make sure you understand. Ask more questions to learn more. Ask if something that came to mind for you, is a useful way to think about what they are talking about. This makes for an interesting conversation!
     
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  14. Andy Black
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    Andy Black Any colour, as long as it's red. Staff Member Read Millionaire Fastlane FASTLANE INSIDER Speedway Pass LEGENDARY CONTRIBUTOR

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    As @Late Bloomer just replied... don't make it bigger than it is.

    I go in with genuine curiosity, and a genuine desire to help.


    Here's a recorded chat with a fellow forum member that someone said was a good example of just chatting with them ... (see post 7 in the replies):


    And someone said this call was a good example of "conversational selling", a new phrase on me at the time ... (see post 17 in the replies):
     
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  15. Dovahjiim
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    Dovahjiim Contributor Read Millionaire Fastlane I've Read UNSCRIPTED

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    This is really helpful. Thank you.

    Thanks, Andy. That helps reinforce the point.

    There's some good observations in those two posts you've mentioned.
    I'll have to have a listen to your chat with SinisterLex as well.
     
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  16. Iggy Irianto
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    Iggy Irianto New Contributor Read Millionaire Fastlane I've Read UNSCRIPTED

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    Great interview, just finished the Soundcloud one about Adwords.
    I am looking into it now. I also found other results for "keyword planner", like SEMrush and KeywordTool. Gonna look into each of them and how they stack up against Google's.

    Really thankful to have discovered this. Thank you very much Andy!
     
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