As some of you may know me or have seen an occasional post of mine, you may know that I own a few businesses and was in the process of launching a new company (www.thebabysitter.co). Prior to us launching our company we had lots of promise, potential sales, etc... (need a bit of backstory).
1. My other marketing company was doing great and it was grossing 12k-15k a month and was supporting the cost of manufacturing our products. However, as of recent I've stopped putting in as much time and the business revenue reflects it I made only 5k last month. Which is scary cause I haven't made that little in over 6months.
2. I've been focusing on my Baby Company and we made an initial sale of $1000 right off the bat, secured a purchase order with groupon for $6,000. Everything is going well. So we thought.
The issue is as follows:
1a. We cannot determine a good price for this gift set (a product bundle we offer), I'd like it to be $110 and offer free shipping, but I am scared this is over priced. Consequentially, we had studies and what not done that determined best price point would be $85-$90 so we originally planned to sell for $85 then $95.
1b. Our shipping is $20 due to size, but we feel this would deter our customers, so we decided to increase to $110 and offer Free shipping, or at least $95 and offer $8.99 store-wide (all products).
Point is, price is wrecking my head.
2a. Message. I feel we are not delivering the message of the benefits of the product correctly, we don't have a solid landing page, and overall people are not conveying the solution this provides mothers. In person people love this, but otherwise online I feel we are losing this.
So my solution is to create a better landing page, but I don't have photos or a video. We are in the process of making one (costs me $2000 give or take).
3. Marketing??
3a. Facebook: I figured my marketing was good. I brought my CPC down to pennies on the dime, and had a CTR of over 3.5% which is in my opinion very good for a startup. We were getting 100's of conversions to the site, but still no purchases were made.
3.b I want to run an adwords campaign, and I am ready to do so but again I am not sure what messages we should be conveying or if I am ready to invest because website is lacking.
I know that I will get conversions, I actually get 35x my average the first day I started running a FB campaign for under $20. Sadly, only 1 sale.
4. Shipping
4a. What value should I offer free Shipping. My goal was to convince people to spend $85 originally to encourage at least a base cushion sale ($60) and a fabric ($25) or at least a gift set ($85) but the fact of the matter it would cost us a lot. So that's when I thought $95 or $110 (gift at $85 + fabric $25 = $110 or base $60 Fabric x2 ($25 x2) $50 = $110
Can I have some assistance in the following manner.
1. What should I price Gift Set
2. What value should I offer Free Shipping $85, $95, $110,
3. Is my message defined on website?
4. Is my website good?
1. My other marketing company was doing great and it was grossing 12k-15k a month and was supporting the cost of manufacturing our products. However, as of recent I've stopped putting in as much time and the business revenue reflects it I made only 5k last month. Which is scary cause I haven't made that little in over 6months.
2. I've been focusing on my Baby Company and we made an initial sale of $1000 right off the bat, secured a purchase order with groupon for $6,000. Everything is going well. So we thought.
The issue is as follows:
1a. We cannot determine a good price for this gift set (a product bundle we offer), I'd like it to be $110 and offer free shipping, but I am scared this is over priced. Consequentially, we had studies and what not done that determined best price point would be $85-$90 so we originally planned to sell for $85 then $95.
1b. Our shipping is $20 due to size, but we feel this would deter our customers, so we decided to increase to $110 and offer Free shipping, or at least $95 and offer $8.99 store-wide (all products).
Point is, price is wrecking my head.
2a. Message. I feel we are not delivering the message of the benefits of the product correctly, we don't have a solid landing page, and overall people are not conveying the solution this provides mothers. In person people love this, but otherwise online I feel we are losing this.
So my solution is to create a better landing page, but I don't have photos or a video. We are in the process of making one (costs me $2000 give or take).
3. Marketing??
3a. Facebook: I figured my marketing was good. I brought my CPC down to pennies on the dime, and had a CTR of over 3.5% which is in my opinion very good for a startup. We were getting 100's of conversions to the site, but still no purchases were made.
3.b I want to run an adwords campaign, and I am ready to do so but again I am not sure what messages we should be conveying or if I am ready to invest because website is lacking.
I know that I will get conversions, I actually get 35x my average the first day I started running a FB campaign for under $20. Sadly, only 1 sale.
4. Shipping
4a. What value should I offer free Shipping. My goal was to convince people to spend $85 originally to encourage at least a base cushion sale ($60) and a fabric ($25) or at least a gift set ($85) but the fact of the matter it would cost us a lot. So that's when I thought $95 or $110 (gift at $85 + fabric $25 = $110 or base $60 Fabric x2 ($25 x2) $50 = $110
Can I have some assistance in the following manner.
1. What should I price Gift Set
2. What value should I offer Free Shipping $85, $95, $110,
3. Is my message defined on website?
4. Is my website good?
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