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Thank you card (Amazon)

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LPPC

Bronze Contributor
Mar 6, 2016
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Hi all,

I am determining my strategy for Thank You Cards as product insert for sales on Amazon and I would appreciate some help. Please keep in mind that I am only selling 2 products and both are on Amazon and I don't have my own website/platform yet. Also the thank you card has to be in 2 languages.

Correct me if I'm wrong, but I think the goal for Thank You Cards in my case are twofold:
* Tell them to contact you when anything is wrong, to prevent negative reviews.
* To promote more reviews

There are multiple ways I can go about the card:
A) Put a link on the card where they can register for their warranty, this way I get their emails and later I can remind them to leave a review via email. I think there is a higher rate of leaving reviews via email because I can directly link them to the pay where they can leave the review instead of them following instructions on the card. The question though is how many will actually register for the warranty and open the emails. The product is a tablelamp that sells for 25 to 39 euro's.
B) Write a letter where I thank them for their purchase and tell them that if anything is wrong, they can contact me. Also I ask them to leave a review and explain how. I have to do this for 2 languages, so it is quite a bit of text.
C) I do both whereby I write both the letter and call to register for warranty on one side of the card for the first language and on the other side for the second language. It will be a bit shorter then when I only do A or B. I will also put an image of the flag of the country, so that they recognize it and flip the card.
D) Do neither and save the 50 euro I spend on 1700 of these cards and spend it on giving away 2 products for free in exchange for 2 reviews directly. Right now my product averages on 4.8 out of 5 stars. In the current batch I do have a thank you card where I only thank them and if they have any problems, they can contact me. Sporadically I get an email with someone saying something is missing or broken, so that might have prevent negative reviews?

But maybe they will not think of flipping the card for the other language?
The question is also whether I should have 1 call to action vs 2 calls to action and which one works better?

Which one would you chose? Maybe there is a better way?
Is there any flaw in my line of thinking?
I guess it also depends on the target audience, my audience is mostly moms and I guess they are willing to read more and thus option C might be the best?

Thanks in advance!
 

wade1mil

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Which one would you chose? Maybe there is a better way?
Print half with the warranty angle.
Print half with the feedback angle.
Track it.
Use the results to decide instead of asking random people what they guess will work better.
 

Fpm9

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Jul 27, 2017
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Paris
Be careful, some of your ideas are against Amazon TOS and can get your account banned.

You're not allowed to give product or money in exchange of reviews

You're not allowed to talk to your customers outside of Amazon ( so you can't ask them for their email )
 

LPPC

Bronze Contributor
Mar 6, 2016
358
303
137
29
Print half with the warranty angle.
Print half with the feedback angle.
Track it.
Use the results to decide instead of asking random people what they guess will work better.
Thank you, will do that!
Be careful, some of your ideas are against Amazon TOS and can get your account banned.

You're not allowed to give product or money in exchange of reviews

You're not allowed to talk to your customers outside of Amazon ( so you can't ask them for their email )
I am not giving any compensation for leaving reviews. I have researched the web and came to the conclusion that having them go to a page where they register for warranty is allowed, as long as it's not a sales channel. Am I wrong? Many big companies do this too.
 

Fpm9

Bronze Contributor
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Jul 27, 2017
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Paris
Thank you, will do that!

I am not giving any compensation for leaving reviews. I have researched the web and came to the conclusion that having them go to a page where they register for warranty is allowed, as long as it's not a sales channel. Am I wrong? Many big companies do this too.


You said :" neither and save the 50 euro I spend on 1700 of these cards and spend it on giving away 2 products for free in exchange for 2 reviews directly "

That is against their TOS. I know many companies who do this but thats a risk. You only have one Amazon account and cannot create another one if it gets banned.

The warranty thing I believe is in a grey zone. But if it is purely a warranty and you're not redirecting your customer to a sales page it might work.
 

LPPC

Bronze Contributor
Mar 6, 2016
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That is against their TOS. I know many companies who do this but thats a risk. You only have one Amazon account and cannot create another one if it gets banned.
That is true indeed, I thought you were talking about the thank you cards. Thank you for your response!
 

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