• The Entrepreneur Forum | Startups | Entrepreneurship | Starting a Business | Motivation | Success
  1. Join 40,000+ entrepreneurs
    who are kicking butt and
    winning their dream life.

    Unscripted™ Entrepreneurship:
    A Business That Pays More Than Money, It Pays Time.

    "Fastlane" is an entrepreneur discussion forum based on The Unscripted Entrepreneurial Framework (TUNEF) outlined in the two best-selling books by MJ DeMarco (The Millionaire Fastlane and UNSCRIPTED™). From multimillionaires to digital nomads, the forum features real entrepreneurs creating real businesses.

    Download (Unscripted) Download (Millionaire Fastlane)  Register
    Registering for the forum removes this block!

MARKETPLACE [TEMPORARILY CLOSED] Andy's AdWords Course - Get found by the people already looking for you

Discussion in 'Fastlane Marketplace' started by Andy Black, Feb 15, 2017.

  1. MattR82
    Offline

    MattR82 Silver Contributor Read Millionaire Fastlane I've Read UNSCRIPTED FASTLANE INSIDER Speedway Pass

    Messages:
    366
    Likes Received:
    587
    Joined:
    Oct 4, 2015
    Gender:
    Male
    Location:
    Perth
    Rep Bank:
    $2,130
    Nope just waiting to start fox 2.0 and get his site done first.
     
    Andy Black likes this.
  2. Mal0ni
    Offline

    Mal0ni Contributor I've Read UNSCRIPTED FASTLANE INSIDER Speedway Pass

    Messages:
    49
    Likes Received:
    61
    Joined:
    Jul 12, 2017
    Gender:
    Male
    Location:
    Toronto
    Rep Bank:
    $459
    Hey Andy,
    Sorry for the late reply here!
    Conversions are mostly from mobile, something strange started happening the last few weeks too; the clinic keeps receiving calls from people looking for another clinic, quite frustrating. This only happens when the ad is on.
    I do not have a landing page funnel, the ad brings the visitor directly to the website which I most probably need to improve. I'm going through a webdesign course on Udemy to help me with that.

    I think I could benefit from a 45 min consult at this point.
     
    Andy Black likes this.
  3. Andy Black
    Offline

    Andy Black Any colour, as long as it's red. Staff Member Read Millionaire Fastlane FASTLANE INSIDER Speedway Pass LEGENDARY CONTRIBUTOR

    Messages:
    6,485
    Likes Received:
    27,301
    Joined:
    May 20, 2014
    Gender:
    Male
    Location:
    Ireland
    Rep Bank:
    $154,152
    Check the Search Terms and see if people are searching for the other clinic by name.
    Add suitable negatives to prevent your ad showing when people search for other clinics by name.
    Also add your clinic name to the headline to deter people who are searching without the clinic name in their search term, but with the clinic name in mind.

    Happy to have a chat sometime. Just book yourself in here: www.calendly.com/andyblack
     
    Azure and Mal0ni like this.
  4. Andy Black
    Offline

    Andy Black Any colour, as long as it's red. Staff Member Read Millionaire Fastlane FASTLANE INSIDER Speedway Pass LEGENDARY CONTRIBUTOR

    Messages:
    6,485
    Likes Received:
    27,301
    Joined:
    May 20, 2014
    Gender:
    Male
    Location:
    Ireland
    Rep Bank:
    $154,152
    I was asked the following:

    1. Initial setup time per client?
    • There's the setup for the initial campaigns, and then there's the dialling it in (which can involve rebuilding the campaigns quite a few times as you follow your nose).
    • Initial "data gathering" campaigns can be setup in a few hours (after doing keyword research).
    • Dialling it in can take weeks, or months, or never happens and the project gets a bullet to the head.

    2. Monthly management time per client?
    • If it's dialled in then this can almost go to zero.
    • I label clients as "High-Touch" or "Low-Touch". My goal is to get them to Low-Touch... which means they're delighted with the ROI and happy to let things run as is.

    3. Average compensation rate flat fee, or a percentage of monthly fee?
    • I prefer a flat monthly fee, that increases when the client spend goes up into a different "band".
    • I want to bill the client at the start of the month, and not wait to the end of the month to know how much the fee is.
    • I'm sure the clients prefer that too.

    4. Do you have recommended audit tool?
    • I don't use tools personally, so I wouldn't know.
    • I've done some audit videos showing how I do audits though. I'll probably do more,

    5. How do I go about managing multiple clients accounts?
    • Managing the AdWords accounts is easy - you create an MCC (My Client Centre) and link client accounts to it. You can have nested MCCs.
    • As for managing the clients... that's the same chestnut as for any business with lots of clients.
     
  5. Andy Black
    Offline

    Andy Black Any colour, as long as it's red. Staff Member Read Millionaire Fastlane FASTLANE INSIDER Speedway Pass LEGENDARY CONTRIBUTOR

    Messages:
    6,485
    Likes Received:
    27,301
    Joined:
    May 20, 2014
    Gender:
    Male
    Location:
    Ireland
    Rep Bank:
    $154,152
    In other news... I really don't like how Facebook groups function.
    I do like supporting people who've taken my course though, so am creating a forum to migrate us to.

    Maybe I'll change it so the course is part of the forum, and there's an annual fee to be a member of the forum.
    That fee would have to be at least what the current course costs, otherwise the people who've already paid will be getting a bum deal.

    The forum has been built, I just need to work out how to get everyone over to it.
     
  6. MattR82
    Offline

    MattR82 Silver Contributor Read Millionaire Fastlane I've Read UNSCRIPTED FASTLANE INSIDER Speedway Pass

    Messages:
    366
    Likes Received:
    587
    Joined:
    Oct 4, 2015
    Gender:
    Male
    Location:
    Perth
    Rep Bank:
    $2,130
    I'm down to just one fb group now to be honest (I think you know which one).

    I'll be glad to join your forum and course when I'm ready to start learning more about AdWords in the new year! Just gotta get on top of dev first.
     
    Nicoknowsbest and Andy Black like this.
  7. Andy Black
    Offline

    Andy Black Any colour, as long as it's red. Staff Member Read Millionaire Fastlane FASTLANE INSIDER Speedway Pass LEGENDARY CONTRIBUTOR

    Messages:
    6,485
    Likes Received:
    27,301
    Joined:
    May 20, 2014
    Gender:
    Male
    Location:
    Ireland
    Rep Bank:
    $154,152
    I've been asked about the private Facebook group for people who've taken the course, and about the forum I might replace it with.

    Initially the private Facebook group was to support people who took the course in case anything wasn't clear and I needed to redo videos. It seems the course was clear enough as no videos needed redoing.

    I was concerned I'd spend too much time doing free coaching and consulting within the group, but that's not been the case at all. People have asked sensible and interesting questions and I've enjoyed helping out.

    The Facebook group is actually quite quiet and more a place where people ask questions based on progress they're making (and new scenarios they're encountering that I couldn't put into a course).

    So far it's not been a community where people have chattered much about their progress, and that's fine.

    It feels like a forum would be a good supplement to the course, and people have suggested the next step for them is to follow along as I setup and optimise campaigns.

    I'm also constantly asked about freelancing, growing a small agency, building and renting assets, etc. Stuff I've been doing and documenting a bit in my insiders progress thread, but which is hard to find because of the linear format.

    I'm working out how to supplement the course so that people can use the skills they've gained and become a freelancer/consultant, grow their agency, grow their business, etc. The way I've been doing it at any rate.

    Anyway, nothing concrete yet on what might replace the Facebook group, and I'll continue to provide support in the group until I move us out of Facebook.
     
    DVU, MattR82 and Nicoknowsbest like this.
  8. Andy Black
    Offline

    Andy Black Any colour, as long as it's red. Staff Member Read Millionaire Fastlane FASTLANE INSIDER Speedway Pass LEGENDARY CONTRIBUTOR

    Messages:
    6,485
    Likes Received:
    27,301
    Joined:
    May 20, 2014
    Gender:
    Male
    Location:
    Ireland
    Rep Bank:
    $154,152
    Just a heads up...

    I'll be moving the course into the forum I've created and will then take it down off Thinkific. The forum will eventually become $999 per year or thereabouts.

    Anyone who gets the course for the current price before I take it down gets access to the forum for the rest of 2018, and then can choose to be grandfathered in annually at whatever price they paid ($299 or $399 per year depending on whether you're a TFLF insider or not).
     
  9. Readerly
    Offline

    Readerly Yes and Read Millionaire Fastlane I've Read UNSCRIPTED FASTLANE INSIDER Speedway Pass

    Messages:
    100
    Likes Received:
    158
    Joined:
    Sep 25, 2017
    Gender:
    Male
    Location:
    Portland, Oregon
    Rep Bank:
    $753
    When's the move happening? Or in other words, what's the deadline for me to get my act together and take advantage of your generous discount? :p
     
    Andy Black likes this.
  10. Andy Black
    Offline

    Andy Black Any colour, as long as it's red. Staff Member Read Millionaire Fastlane FASTLANE INSIDER Speedway Pass LEGENDARY CONTRIBUTOR

    Messages:
    6,485
    Likes Received:
    27,301
    Joined:
    May 20, 2014
    Gender:
    Male
    Location:
    Ireland
    Rep Bank:
    $154,152
    I'll be turning off the Thinkific course as soon as I find all the videos for the course, get them uploaded to Vimeo, and setup the shopping cart for the forum. Maybe in a week? I want the course migrated before the end of the month so I can get back to focusing on building the DFY side of my biz.

    I'll likely increase the fee partway to the $999 while I'm still ironing out wrinkles in the forum, and create waitlists so people join in cohorts.
     
    MattR82 and Nicoknowsbest like this.
  11. MattR82
    Offline

    MattR82 Silver Contributor Read Millionaire Fastlane I've Read UNSCRIPTED FASTLANE INSIDER Speedway Pass

    Messages:
    366
    Likes Received:
    587
    Joined:
    Oct 4, 2015
    Gender:
    Male
    Location:
    Perth
    Rep Bank:
    $2,130
    I quite like that idea of joining in a cohort group actually. Knowing you are all in the same or similar stage.

    I should know tomorrow but I'm most likely signing up. At that price, what I would get and where I want my business to go I kinda can't afford not to.
     
    YoungPadawan and Andy Black like this.
  12. Kevin K
    Offline

    Kevin K New Contributor FASTLANE INSIDER

    Messages:
    2
    Likes Received:
    2
    Joined:
    Jan 20, 2018
    Gender:
    Male
    Location:
    Queens Ny
    Rep Bank:
    $6
    Andy I would like to sign up to your course . Can you please send me discount code? Thank you.
     
    Andy Black likes this.
  13. Andy Black
    Offline

    Andy Black Any colour, as long as it's red. Staff Member Read Millionaire Fastlane FASTLANE INSIDER Speedway Pass LEGENDARY CONTRIBUTOR

    Messages:
    6,485
    Likes Received:
    27,301
    Joined:
    May 20, 2014
    Gender:
    Male
    Location:
    Ireland
    Rep Bank:
    $154,152
    Interesting feedback about the cohorts. It probably doesn't make much of a difference as it only takes an hour or so to go through the course and you'll be able to see what others are up to and understand it too. Might be a good selling point though... I'll bear that in mind.

    So far only 2 progress threads have been created in the new forum, but people are encouraged to create them and help each other. Obviously while there's less people I'm able to spend much more time on each person. I did one 20 minute video audit of a member's account, which was fun and what I do many times a month anyway so all I'm doing is capturing what I normally do.
     
    MattR82 likes this.
  14. Andy Black
    Offline

    Andy Black Any colour, as long as it's red. Staff Member Read Millionaire Fastlane FASTLANE INSIDER Speedway Pass LEGENDARY CONTRIBUTOR

    Messages:
    6,485
    Likes Received:
    27,301
    Joined:
    May 20, 2014
    Gender:
    Male
    Location:
    Ireland
    Rep Bank:
    $154,152
    Sent. Thanks for your consideration.



    EDIT: Gosh... just spotted you joined TFLF yesterday too @Kevin K , and you've only posted to get the coupon code.

    I'm curious. How did you find the forum?


    [​IMG]
     
    Last edited: Jan 22, 2018
  15. Kevin K
    Offline

    Kevin K New Contributor FASTLANE INSIDER

    Messages:
    2
    Likes Received:
    2
    Joined:
    Jan 20, 2018
    Gender:
    Male
    Location:
    Queens Ny
    Rep Bank:
    $6
    Well actually. I have been a tire kicker for years on the forum. Under different name that never posted anything. Just reading from time to time . I decided to set up a new account w my name and join the insiders. I loved your value you post on your threads. Everyone that bought your course loves it.

    I heard one of the podcast you were on. You explained that you helped your electrician friend grow his business. Well actually I am an electrician ( for a union) and I am starting my own side business. I know it will definitely pay for itself! Sorry to keep this short ( I am at work) Thank you for the course, the discount :) , and most important the knowledge and support you ( and alot of guys on this forum) give
     
    Andy Black likes this.
  16. MattR82
    Offline

    MattR82 Silver Contributor Read Millionaire Fastlane I've Read UNSCRIPTED FASTLANE INSIDER Speedway Pass

    Messages:
    366
    Likes Received:
    587
    Joined:
    Oct 4, 2015
    Gender:
    Male
    Location:
    Perth
    Rep Bank:
    $2,130
    Ok, I'm in :)

    Can you send me the code Andy?
     
    Andy Black likes this.
  17. Gary
    Offline

    Gary Elevatin' the Celebratin' Read Millionaire Fastlane I've Read UNSCRIPTED FASTLANE INSIDER Speedway Pass

    Messages:
    102
    Likes Received:
    296
    Joined:
    Mar 18, 2011
    Gender:
    Male
    Location:
    San Diego
    Rep Bank:
    $1,392
    @Andy Black, As course buyers, whether or not we choose to be forum members after 2018, we will still have access to the course, right?
     
    Andy Black likes this.
  18. Andy Black
    Offline

    Andy Black Any colour, as long as it's red. Staff Member Read Millionaire Fastlane FASTLANE INSIDER Speedway Pass LEGENDARY CONTRIBUTOR

    Messages:
    6,485
    Likes Received:
    27,301
    Joined:
    May 20, 2014
    Gender:
    Male
    Location:
    Ireland
    Rep Bank:
    $154,152
    Great question! Thanks for asking @Gary.

    I'm putting the course into a separate area in the forum I'm creating. I will be able to grant access to that area to people who don't want to join the main forum beyond 2018.
     
    Gary likes this.
  19. Andy Black
    Offline

    Andy Black Any colour, as long as it's red. Staff Member Read Millionaire Fastlane FASTLANE INSIDER Speedway Pass LEGENDARY CONTRIBUTOR

    Messages:
    6,485
    Likes Received:
    27,301
    Joined:
    May 20, 2014
    Gender:
    Male
    Location:
    Ireland
    Rep Bank:
    $154,152
    The forum is taking shape.

    I'll upgrade to Xenforo v2, and add a theme as the default one is pretty ugly.
    I'm still migrating the videos from the course into the forum.
    Then need to configure some cart software so that people create a subscription and it creates an account automagically.

    upload_2018-1-30_23-18-3.png
     
    The-J likes this.
  20. redthumb
    Offline

    redthumb Contributor

    Messages:
    31
    Likes Received:
    24
    Joined:
    Aug 5, 2013
    Gender:
    Male
    Location:
    Texas
    Rep Bank:
    $96
    Can I get the Code Andy?
     
    Andy Black likes this.
  21. johnp
    Offline

    johnp Gold Contributor Read Millionaire Fastlane FASTLANE INSIDER Speedway Pass

    Messages:
    1,501
    Likes Received:
    2,030
    Joined:
    Aug 29, 2011
    Location:
    Philly
    Rep Bank:
    $7,743
    For anyone who's on the fence... I highly suggest joining Andy's forum. It's amazing how fast he got it up. And he shares a lot of good info.

    Also, his methods work. Here's the proof from a test that I ran in my account. It's a small sample size from one campaign. But it's starting to work well across the whole account.

    The Test Column is using most of the stuff that I learned from him.

    Screenshot 2018-02-15 at 7.08.16 PM.png

    Using a slightly modified version of his methods, I reduced the monthly cost from $3,752 to $595 while increasing the quality of my leads. CPA for Valid leads (provisioned lead) dropped about 4X and ROAS went up 6Xish.

    And the test campaign had some issues too. It's only getting better.

    If you want to learn adwords, I'd start here.
     
    Ascension, Azure and Andy Black like this.
  22. Andy Black
    Offline

    Andy Black Any colour, as long as it's red. Staff Member Read Millionaire Fastlane FASTLANE INSIDER Speedway Pass LEGENDARY CONTRIBUTOR

    Messages:
    6,485
    Likes Received:
    27,301
    Joined:
    May 20, 2014
    Gender:
    Male
    Location:
    Ireland
    Rep Bank:
    $154,152
    Hey, thanks for the write-up and recommendation @johnp. I’ll have to find out what your slight modification is.

    Interesting that you think the forum was created fast. It feels like it’s taking forever, with so many fiddly little bits getting fixed.

    The main things to do before I open the doors are to:
    1. Setup the shopping cart.
    2. Finish copying the course into the forum.
    3. Setup ActiveCampaign so new members automatically get added to the mailing list - so I can announce outages and changes and send a weekly update.

    I will likely leave the course up on Thinkific for those that purchased it there, and just stop people from being able to purchase it. There seems to be a lot of people who bought it who don’t want to be in the forum, which is fine.

    I’ve been focused on providing value in the forum rather than finishing off all these tasks. I think that’s the right way to do things.

    Won’t be long and course will be closed for new buyers, and I create a marketplace ad for the forum.

    Thanks for being active, and your feedback. Both are much appreciated.
     
    jpanarra likes this.
  23. hungryhippocampi
    Offline

    hungryhippocampi Contributor Read Millionaire Fastlane I've Read UNSCRIPTED FASTLANE INSIDER Speedway Pass

    Messages:
    46
    Likes Received:
    75
    Joined:
    Dec 27, 2017
    Gender:
    Male
    Location:
    North Carolina
    Rep Bank:
    $383
    Hey Andy, I haven't been around the forum long but it's been long enough to know that you provide a ton of value wherever you leave a foot print. AdWords is one of the critical skills I need to master. Please send me the Insider's discount code if still available. I'm looking forward to being under your tutelage. HH
     
    Lex DeVille and Andy Black like this.
  24. Andy Black
    Offline

    Andy Black Any colour, as long as it's red. Staff Member Read Millionaire Fastlane FASTLANE INSIDER Speedway Pass LEGENDARY CONTRIBUTOR

    Messages:
    6,485
    Likes Received:
    27,301
    Joined:
    May 20, 2014
    Gender:
    Male
    Location:
    Ireland
    Rep Bank:
    $154,152
    PM sent. Will let you know the URL for the wee forum once you’ve bought. Looking forward to helping you. Andy

    Love the avatar btw. Haha.
     
  25. FastNAwesome
    Offline

    FastNAwesome Silver Contributor Read Millionaire Fastlane Speedway Pass

    Messages:
    925
    Likes Received:
    971
    Joined:
    May 23, 2011
    Rep Bank:
    $1,134
    Ok, so first a disclaimer. I got this course for free. As mentioned in my previous post, I was I beta-tester of sorts, viewing the entire course.

    It was clear to me that this is a great course if you want to go up and running, with not much theory and no fluff. So I gave a comment along those lines here in the thread.

    But...

    As it often happens with something we get for free - it gets shelved for use "later" (usually never) along with a bunch of other freebies, bookmarks and so on.

    Until a few days ago, a team that I'm part of needed some ads done. And it just so happened that no one was available who could do it...well except me. I'm a web dev, but offered to do it, and figured Andy's course will suffice.

    So I'm going through the videos, and following the process, all for an actual paying client.

    I wasn't really sure if I even setup everything right.

    A day or two later - one of my ads turns out to among the best performing ones. In number of conversions. In cost per conversion. I knew when I picked keywords that it makes so much sense, but still - couldn't actually imagine it working.

    It may sound funny to anyone who already found success with paid advertising, but for me - this was an amazing feeling!

    I finally, for the first time ever, did something which brings conversions (and bottom line - money) without getting paid by the hour. And while sleeping.

    I wanted to share this for those who maybe like me have the course, but for some reason haven't got to actually following it through yet.

    Knowing it can work is one thing. Experiencing it, as direct result of your own effort - is completely another.
     

Share This Page