What's the vision.
I have taught myself AI a couple of years ago then started a freelancing career.
Later, I trained data scientists for big companies in France. (IRL)
Now I want to help motivated people to get their dream jobs in Machine Learning / Data Science. (ONLINE)
Where am I today?
During the past five years, I have learned to:
What systems do I have in place:
Do you know what scares me now?
Customer research
I don't know why, but I avoided it for the last year.
I knew it's a key step to get to know your market. Yet, avoided it like plague.
Knowing your market is king. Especially if you have lazy tendencies like me.
Because the best way to have a good impact efficiently is to provide the help the people want, it saves a lot of time.
So why did I avoid doing my homework?
Is-it because I think I know what people need to learn AI?
Because I think I know what they want and how they feel when they face a wall of mathematical equations and cryptic lines of code?
Well, I have been there. I deeply know the struggle.
Yet I know this is absolutely insufficient.
So why haven't I done it yet?
Arrogance? — Maybe.
But ultimately, it's because I know deeply... It has always been an excuse.
Doing proper customer research is the first step of a real business.
It helps you create the right product, and to write copy with the right words.
The moment I would know what people want, I would have to start helping them.
No more possibility to procrastinate and watch one more course on Facebook ads, you know, just in case.
No more dolce vita, playing entrepreneur.
But yeah, I think it's time. I mean I have built all the pieces of the puzzle backward.
Product creation — Check
Writing mediocre copy — Check
Starting a mailing list — Check
Website and course platform — Check
Brainstorming a couple of different traffic strategy and verifying I was able to set them up — Check
There's only one thing left to do, discovering what people actually need and starting to help them.
I think it's time.
I don't think there's one remaining thing I can still procrastinate without feeling super-guilty.
Oh... wait. There's one more...
Do you guess how this thread was born?
Yup! I was working on setting up the survey, and thought;"You know what, let's start an execution thread. That will be interesting blablabla."
Not that the line of thought is wrong but, —
So what's the plan?
Right now, I don't know my market. I don't know who they are.
They hope, their fears, and their challenges? No Idea.
It's time to change that.
I feel strong resistance against putting myself out there, creating surveys, talking to people one on one.
So I am gonna do it, a lot.
I am gonna do it so much it will become a key part of my business.
Let's get to work.
I will update you when I will have obtained my first response.
I have taught myself AI a couple of years ago then started a freelancing career.
Later, I trained data scientists for big companies in France. (IRL)
Now I want to help motivated people to get their dream jobs in Machine Learning / Data Science. (ONLINE)
Where am I today?
During the past five years, I have learned to:
- face to face sales
- freelancing
- funnel theory (a fancy way to say, I have watched a lot of digital marketing video during the past year.)
- code (Machine Learning)
- to build an online funnel with WordPress
- how to make my website fast enough for google's tastes (SEO)
- producing high-quality educational videos
- producing quick-and-dirty-yet-value-packed educational video.
- producing well-designed ebooks.
- sales copy basics
- write enticing and value-packed emails for my newsletter
What systems do I have in place:
- A functional WordPress site that can host online-courses and accept payments.
- A landing page connected to MailCheat(Chimp).
- 20+ people in my mailing list, I have sent 10 emails
- A legal entity and I pay my taxes.
- Youtube channel with 6 subs and one video.
Do you know what scares me now?
Customer research
I don't know why, but I avoided it for the last year.
I knew it's a key step to get to know your market. Yet, avoided it like plague.
Knowing your market is king. Especially if you have lazy tendencies like me.
Because the best way to have a good impact efficiently is to provide the help the people want, it saves a lot of time.
So why did I avoid doing my homework?
Is-it because I think I know what people need to learn AI?
Because I think I know what they want and how they feel when they face a wall of mathematical equations and cryptic lines of code?
Well, I have been there. I deeply know the struggle.
Yet I know this is absolutely insufficient.
So why haven't I done it yet?
Arrogance? — Maybe.
But ultimately, it's because I know deeply... It has always been an excuse.
Doing proper customer research is the first step of a real business.
It helps you create the right product, and to write copy with the right words.
The moment I would know what people want, I would have to start helping them.
No more possibility to procrastinate and watch one more course on Facebook ads, you know, just in case.
No more dolce vita, playing entrepreneur.
But yeah, I think it's time. I mean I have built all the pieces of the puzzle backward.
Product creation — Check
Writing mediocre copy — Check
Starting a mailing list — Check
Website and course platform — Check
Brainstorming a couple of different traffic strategy and verifying I was able to set them up — Check
There's only one thing left to do, discovering what people actually need and starting to help them.
I think it's time.
I don't think there's one remaining thing I can still procrastinate without feeling super-guilty.
Oh... wait. There's one more...
Do you guess how this thread was born?
Yup! I was working on setting up the survey, and thought;"You know what, let's start an execution thread. That will be interesting blablabla."
Not that the line of thought is wrong but, —
So what's the plan?
Right now, I don't know my market. I don't know who they are.
They hope, their fears, and their challenges? No Idea.
It's time to change that.
I feel strong resistance against putting myself out there, creating surveys, talking to people one on one.
So I am gonna do it, a lot.
I am gonna do it so much it will become a key part of my business.
Let's get to work.
I will update you when I will have obtained my first response.
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