It sounds a lot like what MJ talked about in overpriced seminars, when a seminar under $1000 can do the same thing and not cost half of a Cadillac.
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Free registration at the forum removes this block.You could buy their story brand book for a lot more cheaper. I found it though for free from a library.Over-priced bs.
Couldn't you learn the same information some other way?
Exactly. It's just copywriting basics repackaged to take advantage of a shift in the sophistication of the market.I honestly thought there was nothing new there - they just took copywriting tactics other people use too and put it within their own framework. I don't think the page was that different than what I would have written already, other than a few tweaks here and there. Just branded terminology, mixed it with concepts from "The Hero's Journey" that is so often used to write screenplays and books (much of which seemed a bit of a stretch).
Would the $10k be better spent on something else for your business, or not spent at all? That should be the question.
And what happens if StoryBrand becomes valueless, like a college degree from Phoenix University? Then you would have to hide your certification.
It’s about telling the story (stories?) to position your business, build your brand, resonate with your market, and make more sales. (My words not theirs.)Well the part I’m genuinely interested in is the process for becoming a better storyteller. Since I know that narration and repetition are the classic methods for developing this skill I’m curious about how StoryBrand is teaching it.
Since a few of my friends have written extensively about how to go about instructing children to narrate and write well by using simple techniques (we’re talking 350 word essays written about Greek philosophy by 12 yr olds) I guess.. I’m wondering why ppl are paying so much.
Has anyone bought this? To become a StoryBrand Certified Guide takes 4 days of intensive seminars for the grand sum of ten thousand dollars.
Ahh. I didn’t know it was on audible. I’ll get it there. I’m not in the reading mood. Thanks.Its not for you if you dont have 10k marketing budget, its for big co's.
I listened to his audiobook when we were launching a product . It did help clarify the target demo, the idea of asking people 'does this make sense' when you tell them your 1-2 line mission statement is good, there are some great nuggets actually in that book.
dont skip stuff, he has a lot of good little nuggets once you get into it. Its also quick, 2-3 days.Ahh. I didn’t know it was on audible. I’ll get it there. I’m not in the reading mood. Thanks.
I think that's the best way to figure out if X seminary or Y expensive product is worth it. Simply look at their cheaper materials. Iftheir cheaper materials absolutely blow your mind, then it could be worth it.Funny that... I’m literally at the airport listening to a storybrand podcast. I bought the book but haven’t been through it (they kinda lost me in the first few pages).
I’d ask for a refund first if it didn’t deliver. Not that I’ve ever asked for refunds mind. I wouldn’t go complaining to credit card companies without giving them a chance to refund though.Worst comes to worse, put it on your credit card. If it sucks, tell your CC company they failed to deliver what they promised and they'll refund you.
That's probably a better way, but I usually honestly don't have the time or patience. When you go to the company they're sitting on hold like 'okay we're going to investigate it... it will take 7-10 business days and you.." When you do it through the CC company it's in your account immediately then they reverse the transaction to the vender.I’d ask for a refund first if it didn’t deliver. Not that I’ve ever asked for refunds mind. I wouldn’t go complaining to credit card companies without giving them a chance to refund though.
Welcome to the forum. We hope you take off your coat and stay a while.This thread began with a question:
My intention here is to answer that question (Yes, I did), and to share WHY, without proselytizing or pitching.
Most comments above are correct.
You CAN learn most of the content on your own.
You CAN implement most of the principles on your own.
You DO NOT need to attend the course to get value from the material.
The same could be said for doing my taxes, but I choose to hire somebody who is better and faster at it, and who will give me greater protection from audit-able errors than I can do on my own.
The missing distinction in this thread is that with the 4-day certification, their certified guides are not just trained on the concepts, but in how to apply them to others, as well as the common pitfalls (there are many).
This link covers in much greater detail the various levels of involvement with StoryBrand, from reading the book to becoming a guide. I wrote it because I personally wrestled with the questions and criticisms mentioned above for myself.
<Link remover by mod>
In short, if you want to do copywriting and message-based marketing FOR OTHERS, it's a great set of tools. If you want it just for your own business, then do it on your own, or hire a guide like you hire an accountant.
- Ashley
Welcome to the forum. We hope you take off your coat and stay a while.
Thanks for your input. I’ve removed the link. Check the forum rules. Maybe you can drop in some of the main points from your article?
What was your copywriting and story writing experience prior to taking the course?
How has it helped you with your business?
Over-priced bs.
Couldn't you learn the same information some other way?
I was gonna buy it today if anybody recommended it.You could buy their story brand book for a lot more cheaper. I found it though for free from a library.
Explains the fundamentals about their framework of storytelling.
Thank you.I'm a copywriter and just read the book recently. I'd heard it mentioned a lot and had been wanting to have a look anyhow, then a client was sold on their methodology and absolutely wanted their page written in storybrand style, so I dug in.
I honestly thought there was nothing new there - they just took copywriting tactics other people use too and put it within their own framework. I don't think the page was that different than what I would have written already, other than a few tweaks here and there. Just branded terminology, mixed it with concepts from "The Hero's Journey" that is so often used to write screenplays and books (much of which seemed a bit of a stretch).
Smart marketing for their own sake but nothing revolutionary as far as the copy stuff goes. And a lot of the examples I saw used were nothing like what I think of as a "story" either, so it's probably not what you think.
In my opinion they teach you to write much too sparsely as well. That can work with cheaper purchases, a brand that is very well-known and respected, or with tech-entrenched markets accustomed to online purchasing...but I'd say it's still better to have more fleshed-out copy if you're selling higher-end products that require more forethought.
The more expensive and important a decision, the more it falls to the rational brain as well as the buying emotions. I wrote my client their storybrand page, but given that it was a $3500 product we were selling, I made it much more copy-heavy than Storybrand would instruct. They say they've done their testing in this regard, but I know a lot of tests still show word heavy copy smashing short copy for certain types of offers, so I don't think it's the closed argument they present it as.
Anyhow, I don't think $10K would be worth it. I have no problem investing in learning but no way I'd pay them that much for this info. Unless the course is a whole other level, it just wasn't that groundbreaking compared to what you can get in a copywriting book or two.
On the other hand, that also depends on if it's going to get clients in your door....I do think there is a demand for Storybrand-specific copywriters. So if they let you lean on their brand AND offer resources that actually keep a steady stream of clients coming in the door, on an ongoing basis, could be worth it I suppose.
Then again, there are other ways to get clients.
Its not for you if you dont have 10k marketing budget, its for big co's.
I listened to his audiobook when we were launching a product . It did help clarify the target demo, the idea of asking people 'does this make sense' when you tell them your 1-2 line mission statement is good, there are some great nuggets actually in that book.
True, but remember that you can get a beat-up used car for around $1,000 and a decent used car for $3,000 or $4,000. StoryBrand is the Cadillac of Digital Marketing.It sounds a lot like what MJ talked about in overpriced seminars, when a seminar under $1000 can do the same thing and not cost half of a Cadillac.
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