These guys have a lot of online product sales. Listen to the story and you'll get some key insights.
1. There was a product that some guy invented that didn't get a lot of sales.
2. They build a basic funnel for the product and didn't get a lot of sales.
3. They improved the sales by including a video made from someone else that did a better job of convincing people of the need for their product.
4. They were inspired to make their own high quality ad that did a really good job of capturing attention, showing the problem, and showing the product that solved the problem.
here's the video
How to make one of the greatest YouTube ads of all time
YouTube is continuing its 10th birthday celebrations by asking fans which is the greatest viral video of all time.
www.campaignlive.com
5. Then, they used youtube ads. They paid less than a penny per view.
6. They made millions, got into retail stores and it was a massive success.
So, how do you apply that to your product?
You need an attention grabbing masterpiece of an ad that follows a similar format to the ads made by the harmon bros. It doesn't just need to show a problem and your product as a solution, it needs to really grab their attention too. That's the most important part. It doesn't necessarily need to be high budget, but it needs to be creative.
Then, you should really make sure everything is optimized on your site. Look up similar successful companies that sell products online, maybe even use the companies these guys have helped as examples. They likely paid a lot of money for their site optimization and they're showing it to you for free.
Then, you need the most important ingredient...UNDERPRICED ATTENTION. Is it facebook and IG ads? Maybe...maybe not. Is it tik tok or IG influencers? Maybe.....maybe not. You need to be doing the dirty ground work of constantly testing and making deals to find out. Maybe you pay an influencer $30 for a post to their audience of 400k and it sends them to an awesome video ad that converts and nets you $90 in profit. Time to strike up another deal.
That's the online product sales game. Optimization, tests, and deals.