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EXECUTION Starting The Best Marketing Podcast in The World

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Black_Dragon43

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Yo team,

04.19.2021

I started keeping a journal, and it's been 100% transformational for my business. It helps remind me of my goals, keeps me on track, and also gets me to commit to the things that I want to do with full awareness of the price I'll have to pay to get it. And this latter part is crucially important. If you want to get anywhere in life, you've got to be willing to pay the price.

If you're not willing, and you never fully contemplate the price and commit to paying it beforehand, when you get punched in the face, your mind will quit, because the short-term desire will take over. To prevent this from happening, you must foresee and anticipate the pain, and accept it beforehand. Then you have the advantage going in.

I realized all this thanks to the book that @lewj24 recommended in his thread here. The book has really been one of those life-changing books for me, that eliminated the crap and confusion, and got me to refine all my life. The book, combined with my own idea of keeping a journal to remind myself of my most important desires and the price I'll have to pay has changed my life, and everyone who knows me, knows that I don't say stuff like that lightly. It really made a tremendous difference.

Moving on.

04.26.2021

I write in my journal, as part of my entry:

I have decided today that I will need to start a podcast for my main marketing business. Producing content is KEY to drawing eyes, building an audience, providing more value, and getting more clients so that I can scale to the next level. And producing written content [from scratch] is slow, inefficient and expensive. Good writers who can write the content themselves are expensive AND you lose control over the content + have to quality check it anyway. It's much more effective if I produce the content myself via an audio only podcast, disseminate it across all necessary platforms, and then hire a writer for me to create written content in SEO form based on my audio. Getting this content aspect of the agency going will help me scale to the next level, and get a lot more clients, more passively than I've done it so far, while producing a lot more valueable content for entrepreneurs. Writer will also need to manage and post on LI. Perhaps a writer + VA person, all-in-one, is perfect for this. Tomorrow I plan to start reading in more detail about the process of starting a podcast and then I will move to doing it.
And by the way guys, this is not some BS that I come with now, it's stuff directly from my journal back then.

Next day I read this article, and jumped into action. I looked at the software that they recommended, and already purchased the solution that works best with Wordpress, Castos. And proceeded to integrate it. Cost was like $100 something, can't even remember.

Following day, I started looking for a VA + writer, AND an audio editor for the podcast.

By 04.29.2021 I had hired the audio editor and gave him the list of tasks he'd be responsible for. Price: $18/hr.

I wrote the description of the podcast, and planned it all out, including choosing the name. Ended up going for The Underground Marketer Podcast, because I intended to address people who are trying to grow businesses FAST, and the whole underground idea suggested the desired effect. I checked to make sure no one had the name already taken.

I also created the overarching strategy for the podcast using a framework shared in his Insiders thread by big-baller @MTF. I will post the results below:

Purpose:
I want to create a podcast for business owners interested in having a knowledge advantage when it comes to their startup marketing. My motivation is to help business owners sell more, communicate more authentically, and create more value by learning to see more opportunities, and giving them tactics to make it happen. This will create greater abundance and wealth for everyone involved.

What difference will it make?

Entrepreneurs can scale their businesses more/quicker, leading to more employment.

Entrepreneurs can be better off themselves.

There will be greater abundance in the world.

The Vision

The world’s most popular podcast when it comes to marketing a startup. The payoff is creating a place where entrepreneurs can find curated knowledge that will help them see more opportunities, identify smarter ways to make use of their existing assets, communicate better with their customers and create more value. These tactics are things that work, and that can allow them to compete with the behemoths that already crowd the industries they activate in.

Best Case Scenario:
The podcast becomes the most listened to podcast for entrepreneurs looking to market new businesses. As a result, they learn to identify more opportunities, tap into them, and produce greater wealth for themselves and for society as a whole.

Worst Case Scenario:
Opportunities will be frequently missed, valuable products will not make it to market, innovation will be lost, we will all be poorer. Missed opportunities. Business owners lacking the tools necessary to bring their products to market, or even to identify potential opportunities for profit and value. Frustration with not being able to communicate the value of their product. On a personal level, missing out on an opportunity to create wealth for myself and for thousands of other aspiring entrepreneurs using the skillset that I already have.

What does success look like?

1. A weekly podcast once every Monday.

2. 3,000 active listeners by the end of 2021.

3. An email list of at least 3,000 subscribers by end of 2021.

4. 1,500 active Discord members by end of 2021.

5. At least one email sent out every week.

6. Podcasts turned into valuable SEO written content.

7. Focus on the funnel: podcast -> Discord/email list -> clients.

8. Podcast + written content shared on LinkedIn weekly, at least 1 post per day of the week.

9. Writer/VA to manage everything apart from recording the podcasts and the topics. The writer will write the articles, post on LinkedIn, engage with the Audio editor, and make sure everything is working fine. I will just approve.

I realized I also needed a voiceover to introduce the podcast. So I wanted to pick something that represents me, so I had to chase after this guy I've worked with a long time in the past, who did voiceovers for McDonalds, NBC, and the big boys. He had the exact alpha male voice that I wanted to go for. Lo and behold, I could not get ahold of him.

Also wrote the voiceover script.

AND recorded the first 3 f*cking episodes (after doing some brainstorming for topics)! Like a real BEAST!

04.30.2021 I selected my VA+writer, chose a great person for a price of $9/hr.

Next step was to introduce the two of them, clarify tasks, and get them ready to start crushing it. Including giving the editor the first 3 episodes.

I also continued chasing the same voiceover guy, because no one had the same strong alpha male voice that I wanted.

Recorded 2 more episodes, because I wanted to crush it, and start strong by releasing 5 all at once. Like a real beast.

I sent 2 more emails trying to chase the voiceover guy.

(all this by the way, while still doing my regular work in my agency)

Now the month ran out of days for me to continue crushing it, so I had to move to the next month...

05.01.2021

After another email to the voiceover guy, and getting ready to start calling nonstop, I finally got ahold of him. He was willing, but for a 20 second voiceover with his alpha male voice, he wanted $100, not just $50. Deal. Let's go. Hired on the spot!

Also selected a piece of music to go with my podcast.

This day was also Easter Sunday in my country, so I spent the rest of the time with my family.

05.04.2021

I finally get ahold of the voiceover, after chasing the guy for a bit. I know, he's real busy, no problems, since he really hit the ball outta the park on it, as expected. Done. Now passed it over to my VA, to pass it on to audio guy. Full production ahead, asap.

I hire a designer ($25/hr) to help me create the artwork for the podcast.

Got them the same day back, revised a few things, when music should start, bla bla, and done.

Next, there's this thing known as id3 tagging you have to do, so that the audio file basically has a record of the Podcast name, you as the author, that kinda stuff. Made sure that my VA knew how to check them, and my editor knew what I expected, and made sure they got it right.

I also started my VA on writing blog articles based on the content, while waiting for the final files.

05.05.2021

Already getting pissed off because things are moving too slow for my liking.

So I jump into creating all the podcast pages that I need, the copy and the structure right into my website.

Needed a total of 4 pages, I started with the templates provided by Castos and their plugin, Seriously Simple Podcasting. Here they are:

Main Page: The Underground Marketer Podcast | TANDA Digital
Subscribe Page: Subscribe to The Underground Marketer Podcast | TANDA Digital
All episodes page: Podcast Archive | TANDA Digital
Single episode page: Episode 1 - What is Marketing? | TANDA Digital

Then I handed these pages over to the same designer who did the artwork to design, in Elementor to make it easy.

05.07.2021

First 3 episodes are published, including show notes which my VA created, based on the advice and recommendations I had provided in terms of structure.

VA informs me she can't work the weekend.

No problem. Full steam ahead.

05.09.2021 (Sunday)

Designer finishes design, and really knocks it outta the park!

I'm getting tired of how long it's taking to publish, so I make sure that the podcast is submitted to be published with just 3 episodes on the top 6 directories, from here.

All of them approved the same day, apart from Google Podcasts, who have STILL not approved, and 2-3 smaller directories that do not accept submissions outside of US. Their loss.

05.10.2021

I record another episode.

2 more episodes are published, and show notes are created for one of them.

VA starts submitting the podcast everywhere else.

05.12.2021

That is today boys. Exactly 16 days ago, the podcast was just an idea in my journal. Today, 16 days later (out of which 3 were Easter days, and 2 were weekends), I have a full team handling everything about it, except for choosing the content and recording it, which I do. I just hand the recording, and then I can focus not the rest of the work. Articles are getting written based on it, improving SEO, and show notes are provided to give greater value.

We've got 5 episodes fully published, fully designed pages, submitted and approved on most important directories. The 5th episode, will probably have the show notes up by today or tomorrow latest.

They will also be fully published on YouTube by end of today.

The intention is to now produce content weekly, maybe in the near-term future I'll be releasing two or more in a week so we get more episodes in, but then 1/week.

And I will do 3 solo, and 1 interview style.

What I want you to get from this guys, is that you need to move FAST. Alright? I read some threads here, and people are taking f*cking AGES to do simple tasks. Like set up a business. Or create a blog. Or I don't know what. What's taking you so long? You need to press that f*cking acceleration pedal, release your breaks, and speed up to success. In a day, you can get a MASSIVE amount of work in. But a lot of you are wasting time... You know, you get stuck, thinking what about this, what about that, uhhh that's too expensive, and so on. I just don't give a f*ck, and go ahead. Need to choose a name? Done. Need to pay $100, $200, or whatever? Done, here's the cash, let's get going. And by the way, how can we go faster?! Uhh, let me sleep over it, what if this isn't the right person to choose? f*ck that! This is the person, let's go, here's the contract, sign here please.

I will keep updating this thread, but I want you guys to understand the importance of speed. Most of you are super slow from what I see. It takes you DAYS to do tasks that high-achievers do in hours. You need to become conscious of this and start moving faster. I feel I was SLOW in launching the podcast. Think about that. I was SLOW at doing all this. If I was SLOW, how do you compare?

And if you compare me to guys like Elon Musk, I'm like a SNAIL. Imagine, if I'm a snail, what are you? Elon Musk does as much in a DAY as some of you here do in a MONTH - and that's not an exaggeration. Speed is much more important in success than getting it right, by the way. It's better to work fast, and do it by making mistakes, then to be a snail and get it perfect.

So let this be an inspiration for those of you sitting on the fence to get off it, get after it, and slam your foot down on the acceleration pedal of your life, FULL STEAM AHEAD!!!!! :fistbump::fistbump:

If you've got any questions for me, feel free. I may be sharing new content here as I create it, if @MJ DeMarco doesn't like me linking my website, I can link YouTube instead once the content is there.
 

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Black_Dragon43

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Read Millionaire Fastlane
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Apr 28, 2017
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Just wanted to share the recent 2-hour interview with our very own @Speed112, we discuss getting on the fastlane path, how to find opportunities, change your mindset, get started as a freelancer and build a business. Could be of high interest to people looking on how they can get started from NOTHING, since that's what @Speed112 started with:

Listen on YouTube:
View: https://www.youtube.com/watch?v=U_u69IsHwj8


Listen on my website (also lets you get show notes + transcript and you can subscribe on Apple Podcasts and others):
 

Black_Dragon43

Gold Contributor
FASTLANE INSIDER
Read Millionaire Fastlane
Speedway Pass
Apr 28, 2017
635
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Another great episode that will help everyone dealing with Facebook Advertising and NOT making sufficient money... you'll learn about some unseen problems that are rarely talked about that plague online advertising, and you'll understand how some people can spend $10,000+ on Facebook ads with little or NO RESULTS at all!

Listen on YouTube:
View: https://www.youtube.com/watch?v=ttFYOSBaOwo


Listen on my website (also lets you get show notes + transcript and you can subscribe on Apple Podcasts and others):

 

Black_Dragon43

Gold Contributor
FASTLANE INSIDER
Read Millionaire Fastlane
Speedway Pass
Apr 28, 2017
635
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NEW Episode Released Today!

I truly think this is one of the best so far...

If there's ONE that you should listen to, it is this one.

Value is huge.

Here's what it's about:

BUILDING RELATIONSHIPS & NETWORKING FOR SUCCESS
THE SHORTCUT TO MASSIVE WEALTH!

You can't make BIG MONEY as an entrepreneur or marketer if you don't build relationships. In today's episode, I'll go over the importance of relationships and walk you through the top 15 most powerful techniques for becoming a pro at building impactful connections for your business. So listen below, and don't forget to subscribe!

Listen on YouTube:
View: https://www.youtube.com/watch?v=92bn10mg4rA

Listen on my website (also lets you get show notes + transcript and you can subscribe on Apple Podcasts and others):
 

Black_Dragon43

Gold Contributor
FASTLANE INSIDER
Read Millionaire Fastlane
Speedway Pass
Apr 28, 2017
635
1,760
553
Eastern Europe
Do You RELY On Copywriting For Sales?

Inside this episode, I reveal the modified framework that I use to make sure my writing grabs the target audience's ATTENTION, and CLOSES THE DEAL!

I demystify the secrets of writing that sells and show you how to craft compelling sales messages that get your prospects to take action.

So listen below, and don't forget to subscribe!

Listen on YouTube:
View: https://www.youtube.com/watch?v=USbRDqW2gXk


Listen on my website (also lets you get show notes + transcript and you can subscribe on Apple Podcasts and others):
 

Black_Dragon43

Gold Contributor
FASTLANE INSIDER
Read Millionaire Fastlane
Speedway Pass
Apr 28, 2017
635
1,760
553
Eastern Europe
Great new episode with @Alxf available for all of you to watch!

Alex started from scratch and built a 6-figure tutoring business
(listen to discover HOW!). Inside the episode he advises aspiring entrepreneurs about the most important aspects of starting a business, the challenges they may face, and the mistakes they need to avoid. You’ll learn how to use content marketing to get more customers and how he developed his hiring and outsourcing processes, which were the key to growing his business as an introvert.

Listen to the episode to learn more about Alex’s plans to support others like him on their journey to build their own tutoring empires!

Listen on Youtube:
View: https://www.youtube.com/watch?v=NKL-vEdsSD4&ab_channel=TheUndergroundMarketerPodcast


Listen on my website (also lets you get show notes + transcript and you can subscribe on Apple Podcasts and others):
 

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