Great question, and honestly, not much. Different name and branding, but many of the same items. There simply aren't any of those shops around here, while there are many people here familiar with them (lots of out of state transplants here from utah, AZ, idaho), so we feel their is sufficient demand. I've wondered what our USP could be, but my sense is that people are accustomed to the business and know what they like and don't necessarily want something different. I suppose it's worth thinking of something that can set us apart, even if it's minor.
Nothing hard about making yourself different, even if there are none in your area. Make it have that circus feeling. Draw in the cars by making it look FUN! A different animal costume every few days standing out front. Free popcorn (cheap) during HAPPY HOUR (cater to a time for moms happy hour without the kids)..... big sign out front. Flashing lights at night. Not the LED type that just stay on. Something cool and cheap. Coming next Tuesday at 7pm. Pville02, the owner of ______??______ will be jumping over 10 cars. If he makes the jump, everyone gets free popcorn until close! Take 10 Hot Wheels and jump over them. Bring in your A/B honor roll report card for a FREE cookie. You gotta make a place like this fun! Since they will be in the car, make sure to have dig treats. You better have some type of uniform because 1 wrong shirt or short shorts and those moms will be all over you.
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