The Entrepreneur Forum | Startups | Entrepreneurship | Starting a Business | Motivation | Success

Starting An Employeeless Shop

Remove ads while supporting the Unscripted philosophy...become an INSIDER.

Fiddich

New Contributor
Dec 26, 2018
3
2
13
G’day everyone!

I am just wondering if anyone has experience opening a physical shop and could offer me some advice?

First a little background.

I currently manufacture my own product (as in I make it myself) and sell it at various fairs/events, markets, shops (not my own) as well as online.

It is going alright so far, my biggest source of revenue at the moment is a market where on a good day I can bring in around $2000 revenue. This is only one day a week though and during the winter I don’t get as many sales as during the summer.

One idea I am thinking about at the moment is opening a shop in the town that I live in. I have worked out the technology which will allow me to have a shop with no employees so the customers can just go in and serve themselves.

I have went through the positives and negatives of not having anyone in the shop to serve customers and I believe the positives outweigh the negatives.

My biggest concern at the moment is the cost of running the shop and the potential not to cover those costs. Basically I don’t know if I will be able to sell enough of my product.

It will be about a $25000 investment to get the shop all setup and to run it for a year. I am not too worried about losing the money and will not require a loan as I have the cash but I am wondering if anyone has any ideas how I could kind of gauge how many sales I could expect?

If anyone else has opened a shop I would love to hear about your experience and any advice you could give!

Cheers
 

Don't like ads? Remove them while supporting the forum. Subscribe.

RazorCut

Legendary Contributor
EPIC CONTRIBUTOR
FASTLANE INSIDER
Read Millionaire Fastlane
I've Read UNSCRIPTED
Summit Attendee
Speedway Pass
May 3, 2014
2,027
7,091
1,736
Marbella, Spain
I've had several bricks and mortar stores over the years. The key thing is location, location, location.

The other key thing of note of course is the better the location the more it costs.

The easiest way to gauge footfall is to stand in the street and count consumer movements either past your intended store or in to other retailers in the same location (ideally in a similar market segment).

What sort of square footage do you require? When you say 25k investment how much of this is rent and rates and how much is fixtures and fittings? How are you going to make it self service? How much shop space you do require? Can you afford to be tied into a lease?

If it can be run without staff why can't you rent a concession or place your product with more retailers? Yes you will have to pay them a cut but isn't that better than the setup costs of a dedicated store? What country are you in? What about returns? If you have no staff how does someone return a product?
 

100ToOne

Silver Contributor
Speedway Pass
Jul 1, 2018
340
661
263
Everything RazorCut said.
Especially this: "If it can be run without staff why can't you rent a concession or place your product with more retailers? Yes you will have to pay them a cut but isn't that better than the setup costs of a dedicated store?"

If you can do that forget about opening a store. ever.
 

Fiddich

New Contributor
Dec 26, 2018
3
2
13
Thank you for taking the time to respond!

If it can be run without staff why can't you rent a concession or place your product with more retailers? Yes you will have to pay them a cut but isn't that better than the setup costs of a dedicated store?

Most retailers will put a 100% markup which means I have to either wholesale (don’t really want to as I lose a lot of margin) or increase the retail price which then results in less sales.

What country are you in?

Australia.

What about returns?

I am not too worried about returns as I do not get many (less than 1%) although I will be able to work out a solution for the ones I do get. Depending on the reason I may just refund their money.

What sort of square footage do you require?

I don’t need a big shop, there is no real minimum square footage that I need. I can design the layout to suit the shop.

When you say 25k investment how much of this is rent and rates and how much is fixtures and fittings?

Around 12k is rent and rates and I can allow the rest for getting the shop setup.

How are you going to make it self service?

This was a challenge I have been thinking about for quite some time and I have managed to work out the technology that will allow me to do this. Basically the product will be locked away and can only be accessed once it is paid for.

Can you afford to be tied into a lease?

I can cover the lease for a year, so if worst comes to worst and I don’t sell anything, it won’t break me.
 

Sponsored Offers

Introducing MJ's Personal Unscripted Network, Join Now for FREE!
If you are in IDEA mode, text "IDEA" to the above number. If you are in LAUNCH/START mode, text...
MARKETPLACE 7 Days To Freedom: From Wantrepreneur/Wage Slave To Freelancer
7 Days To Freedom: How To Go From Wantrepreneur To Income Producing Freelancer In Just 7 Days...
  • Sticky
MARKETPLACE Lex DeVille's - Advanced Freelance Udemy Courses!
I have a long weekend off work.. bought your "Start a Freelance Business: Take Back Your...
  • Sticky
MARKETPLACE Fox Web School "Legend" Group Coaching Program 2021
Adding in my 2 cents for anyone considering joining. Let me save you the deliberation - join...
MARKETPLACE Not sure how to start? This free book will teach you how to build a successful web design business
If there’s one thread I see repeated over and over again on the forum, it goes like this: “I...
  • Sticky
MARKETPLACE You Are One Call Away From Living Your Dream Life - LightHouse’s Accountability Program ⚡
Thanks for clearing that up. What do you recommend for those who are still in the process of...
  • Sticky
MARKETPLACE Kill Bigger Incubator
I have not offered one of these in a while, but it looks like I have time to take on an...



Forum Sponsor

Over 100 Fastlane Students
More Details...

Fastlane Insiders

View the forum AD FREE.
Private, unindexed content
Detailed process/execution threads
Monthly conference calls with doers
Ideas needing execution, more!

Join Fastlane Insiders.

Top Bottom