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EXECUTION Starting a Podcast

Discussion in 'Progress/Execution Threads' started by Rawseed, Jun 27, 2018.

  1. Rawseed

    Rawseed Legendary Lurker Read Millionaire Fastlane I've Read UNSCRIPTED FASTLANE INSIDER

    Likes Received:
    Mar 1, 2018
    Atlanta, GA
    Rep Bank:
    I need to stop lurking and action-faking. So, I've decided to start this thread.

    Reasons for this thread:
    • To force me to map out a plan of action
    • To hold myself accountable to my plan of action
    • To allow other entrepreneurs to learn from my future successes and mistakes
    • To encourage Devil's Advocates to give me honest feedback about my plan of action
    If you're interested, I discuss my background here: INTRO

    I'm the typical Idea Entrepreneur that @MJ DeMarco talks about in Chapter 47 of Unscripted. I have a hard time executing and I have a million ideas. I'm also addicted to reading business and self-help books.

    My current business is book writing and publishing. But, I'm executing poorly on the publishing part. I currently have 5 books on Amazon and 1 box set.

    My first book has 276 reviews with a 4.4 rating (none paid for). I get decent sales when I do promotions or Amazon ads, but I never get around to doing promotions or Amazon ads.

    With my business, production isn't the problem. My problem is with operations and marketing.

    I currently have 17 novels and novellas that I've written and had edited. Most of those have book covers designed. Yet, only 5 of those are published.

    So, part of this thread is going to be documenting that I'm getting the 12 non-published books up on Amazon and maybe Draft 2 Digital.

    In addition to getting all of the books published, I've decided to turn the books into a fiction podcast. Ideally, I'd call it an Audio Drama. But, early on I'll only have one voice actor per book. And, I won't have music. So, I'll call it a fiction podcast instead.

    I think a fiction podcast can be a productocracy.

    • Control: I plan to syndicate it through Libsyn, so no one entity would be able to kill my business. I also plan to use lead magnets to get my listeners onto an email list.
    • Entry: I plan to hire voice actors to produce the podcast. This investment is a barrier to entry. The long road to profitability is also a barrier to entry. Writing quality stories that keep listeners coming back is another.
    • Need: There really aren't that many audio dramas out there and there aren't any audio dramas for the genre that I write in.
    • Time: I'm going to outsource the narration and the production. I'll need to write 4 novels a year. Unless, I just outline the novels and hire ghostwriters to write them. In that case, I'll just need to outline and do the first edit.
    • Scale: The market size is only limited to the number of people who enjoy my genre.

    Revenue Sources: book sales of current and future books, advertising, affiliate products, courses that I'll create, and products that I'll create.

    Marketing: word of mouth, viral giveaways, Facebook/Instagram Ads, Adwords, front and back matter of books, and influencer marketing (social, bloggers, vloggers, and podcasters).

    Ultimate Moonshot Goal: Have one of my stories turned into a movie.

    So, that's the overall plan. Next is to create a step by step execution plan. Then get to work.

    Any feedback is welcome. Especially, from Devil's Advocates. I'm not looking for reassurance.

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