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Starting a Dietary Supplement Business

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Simple Tycoon

New Contributor
Oct 29, 2012
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Over the last year I developed my own natural supplement mixture to help me mentally and physically power though my workday. After taking this supplement for a number of months, I feel like it would be a great addition to what's currently on the market. I was previously deterred from entering this industry due to the heavy lifting required from a marketing perspective, but with this product, my strategy is to market it to the people who work in my profession. The niche would be pretty small, but if I come to market with a quality product, there is a good chance of appealing to a broader audience.

When looking for a contract manufacturer, I came across a company called NutraCap Labs that offers custom formulations at very low minimums. I am not sure how reliable they are, but I may get started with them, then scale up with another company when I start making sales.

Does anyone have experience with marketing a niche supplement like this? I appreciate any guidance offered on this subject.
 

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Working.zeal

PARKED
Oct 15, 2020
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Over the last year I developed my own natural supplement mixture to help me mentally and physically power though my workday. After taking this supplement for a number of months, I feel like it would be a great addition to what's currently on the market. I was previously deterred from entering this industry due to the heavy lifting required from a marketing perspective, but with this product, my strategy is to market it to the people who work in my profession. The niche would be pretty small, but if I come to market with a quality product, there is a good chance of appealing to a broader audience.

When looking for a contract manufacturer, I came across a company called NutraCap Labs that offers custom formulations at very low minimums. I am not sure how reliable they are, but I may get started with them, then scale up with another company when I start making sales.

Does anyone have experience with marketing a niche supplement like this? I appreciate any guidance offered on this subject.
Thats good. Keep adding value on the product.
 

BarKogan$

Contributor
Sep 29, 2020
54
31
46
Over the last year I developed my own natural supplement mixture to help me mentally and physically power though my workday. After taking this supplement for a number of months, I feel like it would be a great addition to what's currently on the market. I was previously deterred from entering this industry due to the heavy lifting required from a marketing perspective, but with this product, my strategy is to market it to the people who work in my profession. The niche would be pretty small, but if I come to market with a quality product, there is a good chance of appealing to a broader audience.

When looking for a contract manufacturer, I came across a company called NutraCap Labs that offers custom formulations at very low minimums. I am not sure how reliable they are, but I may get started with them, then scale up with another company when I start making sales.

Does anyone have experience with marketing a niche supplement like this? I appreciate any guidance offered on this subject.
Good job, Keep it up
 

MJ DeMarco

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@Eskil @JasonR I believe were in this space, maybe they can chime in.

I generally don't like the supplement space because it is easily knocked off, but if you have something unique and proprietary, I would go for it. EXPERIENCE is always good! It's possible to make a few million before the competition catches up, by then, your brand is established.

Having a business in supplements will also FORCE you to learn marketing.
 

amp0193

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Does anyone have experience with marketing a niche supplement like this? I appreciate any guidance offered on this subject.

No personal experience in supps.

Logically though, a good first step would be to get credible data showing this works.

Based on the OP, it sounds like you yourself have taken this for a few months... and that's it.


Anything proprietary about this? Or as soon as you open for business, can I knock you off in a week after reading your ingredient list?
 

Simple Tycoon

New Contributor
Oct 29, 2012
3
3
14
I generally don't like the supplement space because it is easily knocked off, but if you have something unique and proprietary, I would go for it. EXPERIENCE is always good! It's possible to make a few million before the competition catches up, by then, your brand is established.
Thanks for the insight. I definitely think the product can make a decent impact in such a niche market. I'm counting on my target market being big enough to sustain a profitable company, but small enough to not attract the bigger fish of the supplement industry.
 

Simple Tycoon

New Contributor
Oct 29, 2012
3
3
14
Anything proprietary about this? Or as soon as you open for business, can I knock you off in a week after reading your ingredient list?
Yes, the formula is proprietary based on the ratios of each ingredient included in the product. I know many companies have chosen to hide their ingredients list behind a "proprietary blend", but this is generally frowned upon from the average consumer. I am still weighing that option though.
 

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