I'll bite.
As a recovering MLM/cult member, I was told to say stuff like this;
"We help mentor select individuals in life, including how to step away into early retirement, pay off their debts, travel the world, grow spiritually, and help their marriages."
"I work with some local entrepreneurs who've helped me and my wife step away from our corporate jobs into earlier retirement"
If asked what exactly I did, I was instructed to say;
"Don't get the wrong idea, but I get the feeling what you mean to ask is "how" do I achieve the results that I do? In all honestly, what I do doesn't fit into any 'box' and frankly, most people need to go through an interview and qualification process before they are ready to earn that information."
They would go on to say, and this is true, that we require people to go through an "interview and qualification" process between 6-8 weeks before they could sign up in our MLM. It was all about leadership, mentorship, and weeding out people in an attempt to have members that stayed longer and were more loyal.
In the end, it was really just brainwashing, but dressed up so well in the leadership/mentorship/entrepreneurship crowd that it becomes a cult that keeps people in for years instead of months.
They've been growing like weeds across US and Canada in the past few years.
The best thing about being involved in the past, is now and in the future you can smell their bullshit a mile away. Im grateful for my couple of experiences in MLM, I learnt a few things about sales and marketing, and I learnt to understand someone genuine reaching out to me as opposed to an MLM pitch.