Software Company Names, Spelling, and Domain

[MetalGear]

I am in the middle of picking a name for a software company and am finding this to be more difficult than I thought.

1. What do you think about company names with non conventional spelling?
2. What do you think about domain names without a .com extension?

• Top-level domain names are pretty much all taken
• I may have to resort to a company name with a non-conventional spelling
• My defense mechanism always kicks in when I see domains without a .com extension

Edit:
Great resource here: http://catchwordbranding.com/wp-content/uploads/2016/03/CW_NamingGuide_100914.pdf

Thanks,
MG

 

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[SquatchMan]

If the product is good, then I don't think it matters too much. As long it is simple enough to remember and say over the phone.

I've always liked .io domains for software companies.

 

[banjoa]

I am in the middle of picking a name for a software company and am finding this to be more difficult than I thought.

1. What do you think about company names with non conventional spelling?
2. What do you think about domain names without a .com extension?

• Top-level domain names are pretty much all taken
• I may have to resort to a company name with a non-conventional spelling
• My defense mechanism always kicks in when I see domains without a .com extension

Thanks,
MG

Like Squatchman said, if the product is good, the domain name is nothing to be too fixated on.

I will avoid non conventional spelling, though. They can be hard to pronounce and forgettable.

If the domain name is taken you can add a word or two to the name you had in mind.

Say I want a website for a house cleaning company named 'tidy'. Say tidy.com is taken (obviously), I can simply go with mytidy.com as the domain name.

 

[MetalGear]

Like Squatchman said, if the product is good, the domain name is nothing to be too fixated on.

I will avoid non conventional spelling, though. They can be hard to pronounce and forgettable.

If the domain name is taken you can add a word or two to the name you had in mind.

Say I want a website for a house cleaning company named 'tidy'. Say tidy.com is taken (obviously), I can simply go with mytidy.com as the domain name.

This is a great idea...I wonder what other words I can add. Is there a name for additive words in marketing? Maybe there is a worksheet I can Google if I only knew what to call it.

 

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[Argue]

I wouldn't over complicate this process.

To simplify the process, just add a suffix to the end of the word.

For example, spot + ify = Spotify

In your case, let's say your name is auto.com. However, that domain is taken. So, just add a suffix. For example:

• auto-ful
• auto-dom
• auto-ify
• auto-ish

Here's a list of suffixes to get the ideas flowing:

Suffix mania! Long list of suffixes, incl. meaning, word lists, examples,

Overall, don't focus 80% of your time on this. Pick a name and move on to step 2.

 

[MetalGear]

I wouldn't over complicate this process.

To simplify the process, just add a suffix to the end of the word.

For example, spot + ify = Spotify

In your case, let's say your name is auto.com. However, that domain is taken. So, just add a suffix. For example:

• auto-ful
• auto-dom
• auto-ify
• auto-ish

Here's a list of suffixes to get the ideas flowing:


Overall, don't focus 80% of your time on this. Pick a name and move on to step 2.

Eureka! That's what it was called! A suffix...haha thanks.

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[MetalGear]

Eureka! That's what it was called! A suffix...haha thanks.

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That being said, do you think a .io domain is that bad?

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[MetalGear]

I wouldn't over complicate this process.

To simplify the process, just add a suffix to the end of the word.

For example, spot + ify = Spotify

In your case, let's say your name is auto.com. However, that domain is taken. So, just add a suffix. For example:

• auto-ful
• auto-dom
• auto-ify
• auto-ish

Here's a list of suffixes to get the ideas flowing:


Overall, don't focus 80% of your time on this. Pick a name and move on to step 2.

That being said, do you think a .io domain is that bad?

Moreover, do you think it is worth buying the .net, .org, and .info to lock them down and point them to your main landing page?

Thanks,
MG

 

[Argue]

That being said, do you think a .io domain is that bad?

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Register under .com because you're a commercial business looking to sell in the future. That's the end goal. Your brand is recognized by millions because of your .com presence.

 

[MetalGear]

Great resource for other people: http://catchwordbranding.com/wp-content/uploads/2016/03/CW_NamingGuide_100914.pdf

 

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[MitchC]

Theres a book called "Hello my name is awesome", its from a lady who does nothing but create brand names, I suggest reading it, while the guy above said it's not as important as your product, it's still very important.

 

[Akeem]

In the long run (and in many cases, even in the short run), a .com domain is almost always preferred and will work in favour of your business. What's important to remember is it's not for you, its for the business and its consumers. 90% of the time, a .com will always be the right domain, regardless of whether you personally like a .com or not. An example of an outcast is Triangle, the server hosting company. Their domain is "triangle.gs" which is simply a clever way to abbreviate "Triangle Game Servers", the domain ".gs" works in their favour. If you can position words differently and attempt something similar to the example, that'll be sufficient but then again, it's your business and your decision.

Good luck with it.

 

[V8Bill]

The problem with not getting a .com is that you'll leak a ton of traffic to the people who do own your name.com.

It has to be a dotcom in my view. Just add inert words like "the" (best) or "world" or "site" (not as good but you get the point). Another problem with weird tlds is that not everything will recognise it as a link. e.g. skype, mobile phones, sms messages, messenger...etc.

Use this site Domains containing "softwarecompany" | Lean Domain Search to find a suitable prefix or suffix and get your .com. Whatever you do don't search for it on godaddy. They'll see you searching and if you don't buy it on the spot from them all of a sudden it'll be a "premium" name. It's been argued that that's bullshit but it's happened to me several times. I use namecheap and have for over 15 years.

 

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[MetalGear]

The problem with no getting a .com is that you'll leak a ton of traffic to the people who do own your name.com. Has to be a dotcom in my view. Just add inert words like "the" (best) or "world" or "site" (not as good but you get the point). Another problem with weird tlds is that not everything will recognise it as a link. e.g. skype, mobile phones, sms messages, messenger...etc.

Use this site Domains containing "softwarecompany" | Lean Domain Search to find a suitable prefix or suffix and get your .com. Whatever you do don't search for it on godaddy. They'll see you searching and if you don't buy it on the spot from them all of a sudden it'll be a "premium" name. It's been argued that that's bullshit but it's happened to me several times. I use namecheap and have for over 15 years.

Wow this is exactly what I needed. Double like.

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[MetalGear]

Da#n!t. The Domain Name Squatters are many - they blot out the sun!

 

[Leo Hendrix]

.io domain suffix's are trending especially for tech/software companies and services.

 

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[Kid]

If we talk about suffix we can also use prefix. First google result :A BIG List of Prefixes and Suffixes and Their Meanings: