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MARKETPLACE SinisterLex's: Copywriting Crash Course for Mentill Entrepreneurs

Discussion in 'Fastlane Marketplace' started by Lex DeVille, Feb 20, 2017.

  1. Lex DeVille
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    Lex DeVille The moments that define you have already happened. Read Millionaire Fastlane I've Read UNSCRIPTED FASTLANE INSIDER Speedway Pass LEGENDARY CONTRIBUTOR

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    [​IMG]

    SINISTERLEX PRESENTS

    Copywriting Crash Course For
    Mentill Entrepreneurs
    (become an unstoppable, passion-driven supervillain of words)
    (#notamentorship)


    Before you read another letter like you already did and before you make assumptions like you already have, I'd like to share a story about a little mentill minion, not unlike yourself, bound for glory, though he didn't know it at the time.

    He was young.
    Not so young someone had to wipe his a**.

    He was old.
    Not so old someone had to wipe his a**.


    He was mostly just like you. Living in an age of disillusionment. Truths revealed. Curtains parted. Veils pierced. And on this particularly ominous day, the minion found himself desperately searching for answers. You see, he had an idea...

    ...and it was a really good idea...and that idea grew into an insatiable desire that enveloped his mind and became a burning passion deep in the pit of his soul. He took action. He executed. Soon he had momentum and progress and built an evil empire. But dark clouds lingered like smoke on the horizon...

    ...as great as his empire was, he knew it could be better.

    For days the minion paced his room -- dark corner to dark corner wandering to and fro, wondering where to go. And as he wandered he pondered, and pondered and wondered and pondered and wandered and wondered and wandered and... <---sh*t's confusing, right?

    What could he change?

    Good product. Rising engagement. People seemed ready to buy.

    He'd grown in power and status. Had many loyal subjects. Yet he wasn't a REAL Heathen quite yet. Something evaded him -- kept his vision from being complete, but what?

    ...who knows.

    The End.

    There's no moral.

    If you're still here, you might be a fit for this course, and you already know if you are.

    Wanna chat about it?


    You're building an evil empire, but...


    • Your copy kinda sucks and it
    • Leaves you wanting more though
    • You're not a friggin' writer and
    • You don't got time.
    • Your words are super boring and
    • They never hit the mark. So your
    • People always bounce before they
    • Even buy... (dicks.)


    If you ruled the world, life would be like...

    Rainbow chocolate lava falls and unicorn candy cane sprinkles that
    • Tell stories that cut straight to the heart of pains, desires, and yes, even emotions
    • While waging war on the human mind in a wicked attempt to pull their
    • Puppet strings and make them frickin' dance while you forge grotesque
    • Brand fantasies that haunt them while they sleep and cast diabolical spells over their
    • Thoughts to leave you in complete control until they finally open up their
    • Wallets and pour cash into your MUAHAHAHAHAHA...
    Piggy bank.


    This could be your life, but first you gotta...


    • Become a supervillain of words and learn to write copy that sells.


    Simple, right?


    I mean, you probably already know exactly what to do. Grab the Boron letters, enroll in English, whip out your trusty #2 and start filling up notebooks. Count down the days...should only be 10 or 15 years before you see results as a SUPER EPIC MASTER GREAT COPYWRITER FANTASMIC EXTRAORDINAIRE!

    Or...

    Skip all that and let me show you how to write just good enough to get results right now.



    The Copywriting Crash Course for Mentill Entrepreneurs...


    ...is for those who DON'T want to become a great copywriter or spend years mastering the trade. It's for those who want to write GOOD copy right now so you can move forward with your business, whether that's freelancing, importing, ecommerce etc.

    This is an entry-level course, where you'll learn advanced skills, and more importantly, it's designed on an INCREASING VALUE SYSTEM. If you've never heard of that, no worries, I just made it up and it's the kind of thing that's so insane it just might work.

    By increasing value system, I mean the course will have more and more value over time. Right now it's around 10 hours of video modules plus workbooks. Later I'll add new videos, materials, and other cool sh*t that doesn't even exist in my mind yet. Of course as the value increases, the price will too
    (hint).


    Here's what you get:


    • Self-paced copywriting course with 4 weeks of modules broken into numerous videos
    • Workbooks to get experience writing copy and feedback on each lesson from me
    • Access to my private resources and training materials including my sales page template
    • Lifetime access to members-only area of SinisterLex's personal website
    Certificate of Completion with personal Heathen Verification Number to prove you did it


    Plus here's some cool bonuses too...


    FREE access to my brand new private "Heathens" Facebook Group (Value $19.99/mo)
    FREE access to the #HEATHEN bi-weekly newsletter (Value 19.99/mo)
    FREE access to private group training and Q&A calls (Value $100/session)
    FREE pleasure of viewing hand-drawn scribbly art by SinisterLex (Priceless)
    • Feedback from myself and others in the group and a place to get help with challenges you face
    • Other stuff I'm not thinking of now or haven't thought of yet but want to add later without limiting myself only to the bonuses listed above.
    >)


    What will you learn?


    MODULE 1 - THE SINISTER MINDSET
    • Familiarize yourself with copywriting
    • Learn to use copywriting as a digital entrepreneur without spending years studying Gary Halbert
    • Discover a powerful mindset that helps you write good copy even if you're not a copywriter
    • Discover what it means to have empathy and Y.O.U. Focus and how it applies to copywriting
    • Gain clarity about your target customer and their identifications so you can tap into their desires

    MODULE 2 - FUNDAMENTALS OF CRAZY COPY
    • Crafting compelling headlines
    • Crafting compelling body copy

    • Crafting compelling bullets
    • Crafting compelling CTAs

    MODULE 3 - BOOBY TRAPS & MAGIC
    • Familiarize yourself with the most powerful psychological tactics of influence & persuasion
    • Discover how to apply tactics of influence & persuasion so it converts more people
    • Know when and what to use and when and what NOT to use to get the results you want
    • Learn valuable skills that apply to every aspect of business and life to help you succeed
    • Learn the parts of a short story and how to apply them in copy
    • Discover the meaning of brand messaging and how to use it to make magic with your words

    MODULE 4 - COPYWRITING FREAKNIQUES
    • Learn secret "freakniques" not used by most copywriters because I made them up
    • Discover how to apply freakniques for simple, effective conversions now
    • Gain powerful control over the mind as you learn to bend it to your will with nothing but your words
    • Create profound experiences and unique worlds inside the mind without any extra work
    • Discover the 3 core personality centers and useful word combinations for each one
    • Learn general characteristics of each of the 9 core personality types
    • Learn useful keywords and phrases used by each of the 9 core types for identification
    • Discover useful keywords you can use to create rapport with all 9 types instantly


    Plus anything that gets added later that isn't currently part of the program.


    This is for you if:

    • You're a digital entrepreneur who sells products on Amazon, Shopify or a website
    • You're a digital entrepreneur who needs a useful skill for freelancing or contracting
    • You want to learn to write GOOD copy that doesn't take a bazillion years to master

    • You want to learn what goes into SinisterLex's copywriting and why it breaks alotta rules
    • You want to write copy that's good enough to "tap" into emotions <--- ugh...cliche as f*ck
    You want to be part of a devious group of supervillains bent on world (or local) domination
    • You want a fancy Heathen certificate to show off to all your friends to prove your awesomeness

    • You want a self-paced copy course and tight-knit support group to help you form your brand
    • You make your own way and your own path and you aren't a whiny victim crybaby
    • You want something a little different from everything else out there because you can


    Don't even nightmare about this when you sleep if:

    You're an entitled crybaby brat who expects the world on a platter without doing any work
    • You're not ready to do the grinding that has to be done to get yourself results
    • You expect your sales will increase times 10,000 overnight when you finish the course
    • You expect SinisterLex to write all your copy for you because you took his course
    • You don't want a course that increases in value the longer you're in it

    • You don't want to partake at the lowest rate this course will ever be before any increases
    • You don't want to invest in yourself or the future of your business
    • You don't want to be part of an insider group of highly effective movers and shakers
    • You don't like supervillains or you get offended easily (there will be cursing!)
    • You make excuses like "I can't do this now because I don't have money" or "maybe someday"
    • You're afraid to get a little crazy


    The real value of this course...

    Who really knows, ya know?!

    A lot of unpaid time and effort went into this, and it's only gonna get more valuable.

    It's hard to put a price on something that's value increases over time.

    So the value is based on what the right people can afford and quickly make back.

    THERE'S NO TIME LIMIT ON THIS

    If you don't enroll today, you can still enroll tomorrow.

    But if you make excuses, then don't enroll at all!

    That said, as the value increases, the price will too, and this is the lowest the program will ever be.

    It's not a mentorship. It's a course.



    To be part of this course
    it's NOT $10,000

    Instead it's just
    $1997
    ...if you enroll before course launch this Friday
    (After Friday it's $2,499.00)




    Here's the deal...

    You should only do this if you're gonna take real action and put the info to use. You should only do this if you're gonna get inside, get involved, and be engaged. You should only do this if you wanna be part of a growing group of Heathens who want to learn to write with passion and increase sales.

    You can use what you learn in this course for direct response. But I should warn you, I don't consider myself a "direct response copywriter." I'm a brand copywriter and subtle influencer. It's seductive, deceptive and incredibly sneaky...it's underhanded, vile and maybe a little dastardly.

    My words are darts striking hearts, but more importantly they're poison arrows. Direct response is the pain they feel on impact that makes 'em clutch the wound. What they don't notice is the venom that seeps deep inside their soul, tainting lives over decades...

    ...words that move generations.

    If any of that seems like what you want/need...


    XOXO,
    SinisterLex
    P.S. No Refunds. Nobody's forcing you to join and nobody's gonna force you to get results. I'll do what I can to help you improve. But I can't make you awesome. That has to come from you.

    COURSE START DATE: 2-25-17
    PRICE AFTER LAUNCH: $2,499.00
    BEFORE LAUNCH: $1997


    Questions: PM me o
    r reply down below.


    >)
     
    Last edited: Apr 8, 2018
  2. Lex DeVille
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    Lex DeVille The moments that define you have already happened. Read Millionaire Fastlane I've Read UNSCRIPTED FASTLANE INSIDER Speedway Pass LEGENDARY CONTRIBUTOR

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    Hey ya'll, following up with answers to some questions I got since Monday.

    Q - Do you accept PayPal?
    Yes. When you checkout you can choose to pay with either PayPal or Stripe.

    Q - How will future materials be added?
    I'll choose materials that pertain to the subject matter of the course based on feedback from students. So if there's something you want from the program that isn't currently there, you can let me know from inside the Heathens Facebook Group and I'll consider adding a full-blown module on the topic to make sure it gets covered. There will also be other resources (not just video modules) to help you improve with copywriting, freelance, and more.

    Q - Wouldn't I get more value by enrolling when there's more material?

    That depends on how you look at it. Right now the program is the lowest price it will ever be. As more material is added, the price will increase. If a lower price is important to you, then enrolling now is the best time. If waiting is your thing (and if it is, you're probably not right for this program) then wait and see what happens.

    Q - What is the difference between your public Facebook group and the new one?
    The level of support and the closeness of the group are the main differences. I answer questions in the main group, but inside the Heathens group you get direct feedback on your copy from myself and your brothers-in-arms. The Heathens group isn't just a copywriting group, it's a business mastermind of sorts where you're free to get help, ask for feedback, rant or whatever else regarding your business. The Heathens group also gives you access to monthly live Q&A/Training calls.

    Q - What is in the #HEATHENS newsletter?

    The newsletter is delivered twice a week and has insider training from myself that isn't part of the course, and gives you another outlet to get questions answered. It's also a place where group members are featured and we get to know each other and benefit from the collective knowledge of supervillain entrepreneurs traveling similar paths.

    Q - How long is the program?
    The course is self-paced and there is no length. You can take as long as you want to go through the modules. Joining the program gives you on-going access to the private Heathens Facebook Group without paying any monthly dues. The current modules will be updated later to improve them based on feedback, so you can always return and get more out of the training you've already attended.

    If anyone is interested in this or has any other questions, please send them to me at lex@sinisterlex.com.


    ---
     
    Last edited: Apr 8, 2018
  3. The-J
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    The-J Legendary Contributor Read Millionaire Fastlane I've Read UNSCRIPTED Speedway Pass LEGENDARY CONTRIBUTOR Summit Attendee

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    That is the marketplace ad of a man who gives zero f*cks
     
    Mr.C, Davidla, Eskil and 7 others like this.
  4. Andy Black
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    Andy Black Any colour, as long as it's red. Staff Member Read Millionaire Fastlane FASTLANE INSIDER Speedway Pass LEGENDARY CONTRIBUTOR

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    Lol. I thought exactly the same.

    It's a perfect example of "I'm doing it anyway."
     
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  5. Lex DeVille
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    Lex DeVille The moments that define you have already happened. Read Millionaire Fastlane I've Read UNSCRIPTED FASTLANE INSIDER Speedway Pass LEGENDARY CONTRIBUTOR

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    Hey guys,

    Just wanted to share a bit of an update. This program and the Heathens group has grown. Our private tribe now has 14 members, some of which are brand new to entrepreneurship and some of which are earning millions.

    This is more than just a 4 week course, so I wanted to drop in and make that clear. This is a course plus a business mastermind where we all work together to grow our evil empires.

    By the way, I'm not the millionaire in the group... so you're not just getting inside access to me, but to other successful entrepreneurs who are already where you want to be.

    If you've been thinking about this (and I know some of you have because you emailed me) and you're teetering on the edge of going for it...just do it.

    The updated Sales Page guide I'm launching (hopefully by the end of this week) is easily worth the investment in the course. I'll also be adding my updated Upwork Bio Template, and a Press Package template shortly.

    More and more value will be added to this program...NOT JUST COPYWRITING.

    But you will learn copywriting so you can start using it to generate clients, customers, and sales.

    So if you're interested, or even just a little bit curious, at least swing by and see if it's right for you.

    The price increased from the pre-order investment of $1997 to $2499 and it's only going to go up as I add more cool sh*t to the program. So if you want in, NOW really seriously no bullsh*t is the best time to do it. (Like for real, I'm not even joking, copywriting, or NLPing you...)


    XOXO,
    SinisterLex
     
    Last edited: Apr 8, 2018
  6. Lex DeVille
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    Lex DeVille The moments that define you have already happened. Read Millionaire Fastlane I've Read UNSCRIPTED FASTLANE INSIDER Speedway Pass LEGENDARY CONTRIBUTOR

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    Added to the course over the weekend. No additional cost.

    ☠ -
    SinisterLex Sales Page Guide (Initial Draft) - (31 Pages)
    ☠ - 14 Videos from Executive Contract Copywriter Program (12+ Hours of Video Training)

    The 14 videos cover everything from the ground up in regards to starting, launching, and growing a copywriting agency. So now you're getting 2 courses in one. The full 16 week Executive Contract Copywriter training (more videos coming soon), plus the 4 week Copywriting Crash Course.


    Added to the Heathens Mastermind. No additional cost.

    ☠ - Heathen's Underground Repository


    This is a PDF document containing high-value links dug up by members of the group. Useful secret resources for copywriting, branding, website, social media, funnels and more. This document gets updated weekly with new material shared.


    .
     
    Last edited: Apr 8, 2018
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  7. MikeC
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    MikeC Bronze Contributor Read Millionaire Fastlane Speedway Pass Summit Attendee

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    Wish I could read this without going blind
     
  8. Lex DeVille
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    Lex DeVille The moments that define you have already happened. Read Millionaire Fastlane I've Read UNSCRIPTED FASTLANE INSIDER Speedway Pass LEGENDARY CONTRIBUTOR

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    Don't bother. It's not for you.
     
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  9. MJ DeMarco
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    MJ DeMarco Raving Lunatic Staff Member Read Millionaire Fastlane I've Read UNSCRIPTED FASTLANE INSIDER Speedway Pass LEGENDARY CONTRIBUTOR Summit Attendee

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    Admin Post
    Genuinely curious, not trolling here...

    But...

    Everything copywriters do is deliberate and with intent. Why the pink color font? Is there some kind of conversion data that indicates it's more effective? Just wondering the thought process behind it, or was it just simply trying to be different?
     
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  10. Lex DeVille
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    Lex DeVille The moments that define you have already happened. Read Millionaire Fastlane I've Read UNSCRIPTED FASTLANE INSIDER Speedway Pass LEGENDARY CONTRIBUTOR

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    Ha, as if I would think you were trolling! Yes, there is a reason.

    There's no data indicating it is more effective. There is data indicating pink might actually calm people down for short periods (but that's not related to my post.)

    It is to be different, but mostly it's just a filter. I left the program open to anyone without them sending an application, but I wrote the post in a way that would only draw in the right people for me.

    This helps automate the process and ensure a better experience for everyone. My students get the most out of the program because their expectation isn't that I'll make them a millionaire overnight. They get more out of it because they want to work with me. That makes it better for both of us.

    Anyone who skips over this post or makes assumptions about it without putting in the effort to see what's really there probably isn't a fit. The short response I made earlier is probably due to all the negative posts lately (though I haven't encountered that many personally).

    The program involves intimate ongoing access with me, despite it being a course, so I'm only interested in those who really want to be part of it.
     
  11. MikeC
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    MikeC Bronze Contributor Read Millionaire Fastlane Speedway Pass Summit Attendee

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    Which of these disqualifies me from your offer?

    1) I can afford it
    2) I'm extremely interested in copywriting
    3) I can't stand reading bright pink font
     
  12. Lex DeVille
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    Lex DeVille The moments that define you have already happened. Read Millionaire Fastlane I've Read UNSCRIPTED FASTLANE INSIDER Speedway Pass LEGENDARY CONTRIBUTOR

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    #3 - my brand uses bright pink font and if it's a problem, then I'm not the one you're looking for.

    (though I should mention it's usually on much darker background as you'll see here: )

    You can learn copywriting anywhere, including on this forum for free.

    The reason to join my program is if you want to learn copywriting and be part of a small, highly engaged mastermind.

    I'm not stopping anyone from joining. For the most part my brand stops them for me.

    I don't target everyone. I don't need to. That's not how brand copywriting works.

    You'll learn some direct response in my course, but if that's what you need, then the forum is a better choice.

    My goal is to ensure everyone who joins my program has a great experience.

    If you spend $2500 and discover you hate pink text, then you wouldn't have a great experience because I don't do refunds.

    Others might be happy to take your cash and give you black text on white background.

    But it's not just about cash for me.

    It's about building a community of doers and thinkers who want to be different and do things differently.

    It's also about being around people who motivate me as much as I motivate them.

    Because we're working toward our bigger vision and it works because we like each other.

    We're not just faceless words on the internet. We're friends and we have group calls and we're engaged regularly.

    All that said, I'll welcome you in like family if you choose to join.

    Also, only the videos in my course have colored text. The workbooks use standard black and white.
     
    Last edited: Apr 8, 2018
  13. Darko Jocic
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    Darko Jocic Bronze Contributor Read Millionaire Fastlane Speedway Pass

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    @SinisterLex
    Man, I've gotta say, your "apply" page is a copywriting course in itself; Bravo!
     
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  14. BlakeIC
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    BlakeIC Silver Contributor Read Millionaire Fastlane Speedway Pass

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    In my two cents of an opinion,

    I felt like the whole color scheming you chose made your content more intimate & personal.
     
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