The Entrepreneur Forum | Startups | Entrepreneurship | Starting a Business | Motivation | Success

EXECUTION Single Dad, Maximum Responsibilities, Minimum Time. Creating my golden gumball.

Accelerate wealth. Build a business that pays freedom. Join more than 70,000 entrepreneurs and register for the Fastlane Entrepreneur forum. Remove ads? Join the INSIDERS.

Mathew Verble

Contributor
Read Rat-Race Escape!
Jun 6, 2018
25
26
19
I would definitely like to chronical my story adventure. I think I'm in the right spot.

The Script has it's talons in me deep. After an epic personal FTE and a glimpse into an abysmal future. I've decided to see just how hard it is to make this unscripted thing work.

I'm going to go as fast as I personally can. Which I can say for sure is slower than most. But I can't let my kids grow up with zero parents. And my time shouldn't have a price on it. No value voucher will explain to my kids why their dad is gone 12 hours a day.

As a time marker I started November 2021.

I've racked my mind 2 million ways and came up with 50 good ideas. I obviously can't make 50 good ideas work with my current responsibilities in the amount of time I have.

So I've narrowed it down to 2 ideas for their own reasons.

One is a beverage.

A beverage that does exist I'm sure. But I can't find it conveniently in gas stations or convenient stores or even Walmart sometimes.

Pros:
It hits all the CENTS if I do it right.
It's a repeat consumable (that isn't by my eye to proliferate yet)
It follows a trending dietary need that I believe is growing
It isn't tied to the internet but can be marketed on it.
Did I say need? It would have fullfilled a need for me and at least a handful of others I've heard more than once.
It's niche enough to be loved by few but tasty and enough to be enjoyed by many.
Competition wouldn't slow me down an ounce for a while. The market is huge.
Creating convenience feels like I'm doing the world a favor.

Cons:
Food scares me. Which isn't a good mindset. But I'm being real with myself.
There's expiration dates to figure out. And then a deadline on sales.
Minimum orders with a copacker mean I'll have to pull some serious hours at first in my day job and trade time for money to get the first round.

Everything inside me says that's the one to focus on. That's your business.

The other is the <safe> route.

A board game.

Pros:
I can get all the pieces and assemble myself and have a decent profit margin at first.
I have more control over speed and production and final product
If I don't get any sales for a while the product can be fine.
Feels safer.
I could be wrong but I feel the market is going to grow and is growing.
I also feel like I have an understanding of what enjoyable games involve and why someone would play mine.


Cons:
The world doesn't *need* more games. I feel like my idea is drastically different and I feel the world will want my game. But what I fee doesnt f*cking matter at all.
Repeat purchase involves inventing new product.
It almost feels like I'm selling t-shirts with today's *game* craze
It will definitely be 100% marketing unless it's fully loved by players.


I used *feel* a lot to indicate areas of my personal thoughts bases on my personal research. I.e. it could be entirely false.

Anyway. Not asking for a decision for me by any means. It's the holiday which means I have time off and either way I need to learn how to make a website so I'm not stopped by not making a decision yet. I'll update when I pick one. Which will probably be after I call three copackers I like and see if they have ingredients I can even use and their minimum run. Ingredients will dictate if I can beverage with them. Minimum run will dictate how long before I can. The lack of any copackers having what I want may dissuade me into the board game. But that's decisions still to be made.

That's all for now.
 
Don't like ads? Remove them while supporting the forum: Subscribe to Fastlane Insiders.

MJ DeMarco

Administrator
Staff member
EPIC CONTRIBUTOR
FASTLANE INSIDER
Read Rat-Race Escape!
Read Millionaire Fastlane!
Read Unscripted!
Summit Attendee
Speedway Pass
Jul 23, 2007
32,880
125,920
3,751
Alpine, UT
Food scares me. Which isn't a good mindset. But I'm being real with myself.
There's expiration dates to figure out. And then a deadline on sales.
Minimum orders with a copacker mean I'll have to pull some serious hours at first in my day job and trade time for money to get the first round.

These aren't cons," they are problems to be solved. Have you read TGRRE ?
The story in that book has the couple starting a food based business.
 

Mathew Verble

Contributor
Read Rat-Race Escape!
Jun 6, 2018
25
26
19
MJ DeMarco" data-source="post: 974925" class="bbCodeBlock bbCodeBlock--expandable bbCodeBlock--quote js-expandWatch">
These aren't "cons," they are problems to be solved. Have you read TGRRE ?
Yes, tbh it was a huge insight into the how it works for food production. You borderline wrote the how to and I greatly appreciate that.

Con is definitely without a doubt a bad way to look at it.

Just solvable problems. But weighing the amount of solvable problems is part of my decision process. And ultimatly I don't see many with the food item. It seems like while everyone is finding a source of income online, physical product is a sure fire work around to avoid the mass.

So if i change cons to problems:

I have to learn how processing and chemistry work. A lot of copackers include this but if I want to I can just hire a chemist for learning.

I have two very specific ingredients I want. Which means Ill need to cold call a slew of copackers to find mine.

I'll have to get some money together to get a batch run to start.

All definitely solvable. If I go this route.
 
Last edited:

Sponsored Offers

  • Sticky
MARKETPLACE  NEW: The Best School for Going Fastlane (50% Off Deal Now On)
Hi Rob, I've sent you a PM as I’m trying to join since midweek. Cheers
  • Sticky
MARKETPLACE  Freelance University: Solve Every Freelance Problem (Especially on Upwork)
FU. 4 DAYS. 50% OFF BLACK FRIDAY SALE! If you're an Upwork freelancer, you'd be a fool not to...
  • Sticky
MARKETPLACE  You Are One Call Away From Living Your Dream Life - LightHouse’s Accountability Program ⚡
One year ago, I was just your average software developer who always consumed content about...
  • Sticky
MARKETPLACE  For Sale: Food Brand with 4 Years of Happy Customers in a Fast-Growing Niche
So to get certified, it cost a fortune? How much exactly? That sucks that these "health...
MARKETPLACE  Fox Web School "Legend" Group Coaching Program 2021
Fox's Web School helps you learn a specialized skill which you can use to get to Fastlane. It's...
MARKETPLACE  Not sure how to start? This free book will teach you how to build a successful web design business
Hi Fox. Starting the book and got through the introduction. Had a conversation with Andy Black...


Don't like ads? Remove them while supporting the forum. Subscribe.

New Topics

Fastlane Insiders

View the forum AD FREE.
Private, unindexed content
Detailed process/execution threads
Ideas needing execution, more!

Join Fastlane Insiders.

Top Bottom