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- May 1, 2011
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You won't be able to sell a book with this length on Amazon for $10-15. The highest you can go with 70% royalties is $9.99, but the problem is that your book is too short for this price. The usual price on Amazon for a self-published book of this length and in this niche is $2.99-$3.99.
Since your blog is not getting much traffic, even if you try to sell it on your blog for $10-15, you'll still probably make fewer sales than on Amazon which should generate some organic sales if you have a good cover, content, reviews, etc.
Your goals of sales and traffic to your blog are contradictory. You either maximize your sales or you get more traffic, with a compromise not really making much sense here. Generally speaking:
I think that revenue-wise, I'd rather focus on books first and on blog second because it will probably take you months, if not years, to get substantial traffic on the blog while it's easier to get visibility on Amazon. I'd also think of your blog as a separate platform where you'll offer other, related products, like video courses, email courses, and stuff like that. The books would then for the time being serve as your main source of income, and later on, help you get qualified leads to buy your other, more expensive products (if that's the way you want to go).
Also, I wouldn't worry about privacy. Who wants to pay for your book will pay for it. Who doesn't will find a way to get it for free (or just look for something else).
Since your blog is not getting much traffic, even if you try to sell it on your blog for $10-15, you'll still probably make fewer sales than on Amazon which should generate some organic sales if you have a good cover, content, reviews, etc.
Your goals of sales and traffic to your blog are contradictory. You either maximize your sales or you get more traffic, with a compromise not really making much sense here. Generally speaking:
- $0.99 for books that you publish as your first contact with a potential client, then you lead them to your back end products (the $0.99 price is to limit freebie seekers - this doesn't make much sense in your case because you currently don't have anything else to offer them,
- $2.99-$3.99 is for maximum royalties, with $2.99 generating a bit more sales (if you write multiple books, you can make a good living - but most likely not millions - from books alone without a blog),
- free is for driving maximum traffic to your site since you'll probably get at least 10-20x more free downloads than sales (the drawback here is that free books attract freebie seekers and this might not be the type of traffic you want, even if you get more of it than if you were to sell your book).
I think that revenue-wise, I'd rather focus on books first and on blog second because it will probably take you months, if not years, to get substantial traffic on the blog while it's easier to get visibility on Amazon. I'd also think of your blog as a separate platform where you'll offer other, related products, like video courses, email courses, and stuff like that. The books would then for the time being serve as your main source of income, and later on, help you get qualified leads to buy your other, more expensive products (if that's the way you want to go).
Also, I wouldn't worry about privacy. Who wants to pay for your book will pay for it. Who doesn't will find a way to get it for free (or just look for something else).