Andy Black
Help people. Get paid. Help more people.
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Rule number one of copywriting, marketing, and sales?
Feed a starving crowd.
If you write some copy and no-one sees it then did you even write copy?
My advice for people who want to help people with copywriting (note I didn’t say “learn” copywriting):
Run paid search campaigns on Google.
Get the right people to the right offer at the right time.
Focus on keywords that indicate searchers are in the starving crowd.
Write relevant, eye catching, and compelling ads to appeal to the starving crowd.
Create a simple landing page that directs the starving crowd to take an action they want to take.
Tada!
You’re writing copy, with the aim of helping people *and* getting profitable (since you’re spending money each day).
More importantly, you're creating copy where it will be seen and where you’ll get real-time market feedback - which you need so you can iterate and improve.
Plus you’re limited to very few characters with Google Ads - which stops you writing too much.
Or you could have a goal to “learn” copywriting and become a student/consumer instead. There’s many books to study. Many courses to take. Maybe even certifications to pick up.
Just be aware “the market doesn’t pay for input” (Blaise Brosnan)
Get your goal right:
Feed a starving crowd.
If you write some copy and no-one sees it then did you even write copy?
My advice for people who want to help people with copywriting (note I didn’t say “learn” copywriting):
Run paid search campaigns on Google.
Get the right people to the right offer at the right time.
Focus on keywords that indicate searchers are in the starving crowd.
Write relevant, eye catching, and compelling ads to appeal to the starving crowd.
Create a simple landing page that directs the starving crowd to take an action they want to take.
Tada!
You’re writing copy, with the aim of helping people *and* getting profitable (since you’re spending money each day).
More importantly, you're creating copy where it will be seen and where you’ll get real-time market feedback - which you need so you can iterate and improve.
Plus you’re limited to very few characters with Google Ads - which stops you writing too much.
Or you could have a goal to “learn” copywriting and become a student/consumer instead. There’s many books to study. Many courses to take. Maybe even certifications to pick up.
Just be aware “the market doesn’t pay for input” (Blaise Brosnan)
Get your goal right:
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