Connor_Motivasis
Contributor
Apps don't do super well on Kickstarter, for the most part. You can always try, it doesn't hurt but just know you're hamstrung from the start.
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Free registration at the forum removes this block.Option 2 - make a pitch video of potential product, go straight to Kickstarter to receive funding for the first version of the product.
so long story short, after getting tired of the dead end gig to gig cycle I was trapped in as a freelancer last year, I decided to get a day job to help fund my first potential fastlane idea.
The business idea is a educational app that will work like a monthly subscription service.
It’s been 3 months and I’m tired of waiting. I have the bare bones idea but I’m stuck with how to get my test group to help me actually turn this into a real thing. Here’s the two options I’ve come to:
Option 1 - Make pitch video with mock images / video of potential product. Buy ads on Facebook and Instagram. Link to an email list and questionnaire to gauge the interest of this product
But the problem that brings is if I have Let’s say 100 people interested. I’d have no funds to actually get the first usable version of the app funded. So then there’s option 2
Option 2 - make a pitch video of potential product, go straight to Kickstarter to receive funding for the first version of the product.
Which option do you guys think would be best?
Thanks
Apps don't do super well on Kickstarter, for the most part. You can always try, it doesn't hurt but just know you're hamstrung from the start.
Hey nicholas,
How long will it take to build your app? What type of investment funding do you need?
You can get market validation through paid ads by trying a "presell" Avenue.
I havent used kickstarter so I cant comment on how that would work for you
You’re overlooking the 3-6 months you’ll need to spend building/executing a strong campaign, the need to spend 10-20% of your funding goal to reach it, and the fact you’ll have to generate ~90% of your own traffic.
Kickstarter democratizes funding but it’s not some utopian, kickback-and-watch-the-money-roll-in solution. And it’s definitely not a world kind to apps...
Here’s a quick second study I did: 4600 apps have been launched on Kickstarter. Only 302 were successful (6.5% vs KS avg of 37%). Of those, only 121 raised over $10,000, and just TWO brought in over $100,000.
Not saying it’s not possible. But go in with eyes open and data understood. I know what I’d be doing...
What is "presell" Avenue. How to go about this strategy?You can get market validation through paid ads by trying a "presell" Avenue.
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