The Entrepreneur Forum | Startups | Entrepreneurship | Starting a Business | Motivation | Success

Should I feel bad about 50% discount?

Remove ads while supporting the Unscripted philosophy...become an INSIDER.


Read Millionaire Fastlane
May 25, 2018

I'm a beginning entrepreneur. I'm running an online store and I have a question.
Should I feel bad having discounted a certain product, let's say by 50%, whereas other people had already bought the product before the discount was initiated?
I mean, I know these things are normal - all kinds of sales, discounts, coupons, etc. But for some reason I feel sorry for the people that bought the product for a certain price, whereas other people received a discount..


Don't like ads? Remove them while supporting the forum. Subscribe.

Last edited:


Gold Contributor
Speedway Pass
Mar 1, 2016
Give em 50% coupon for future purchases of something else.

You could also offer discount to new clients but bind to some external event - Black Friday or other - with limited time or end date, then discontinue it.

I share your opinion that giving others 50%, after one bought it, leaves bad taste in ones mouth.


Silver Contributor
Read Millionaire Fastlane
Speedway Pass
Mar 8, 2018
Obviously we would all like to have everything for nothing, however if I bought your widget for £x then I was happy that that figure represented a good deal to me at time of purchase.

The fact you discount it later on is irrelevant to me and 99.9% of your buyers because we bought it when we wanted it.

I bought a new laptop last week. Well, it is obvious that in 6 weeks time it will be sold for less in the New Year Sales. However, it might also sell out and then I am stuck researching other models etc etc.

I don't need to worry about will it be available in 6 weeks and will I have to wake up early and haul myself to the shop to find the person in front of me has bought the last one.

I already have it and use it.

Hope that makes sense.


PS: You should have a reason to discount so I hope you aren't just writing 50% off as that would make me think twice about using you again.

Sponsored Offers

  • Sticky
MARKETPLACE Fox Web School "Legend" Group Coaching Program 2020
My friend was just looking for this information. Thanks
  • Sticky
MARKETPLACE Lex DeVille's - Advanced Freelance Udemy Courses!
If you read the last message then you know I'm removing my courses from Udemy next month. You...
  • Sticky
MARKETPLACE You Are One Call Away From Living Your Dream Life - LightHouse’s Accountability Program ⚡
This program helped me to triple my revenue over 7 months while also moving to a new city in the...
  • Sticky
MARKETPLACE Grow Your Business With a Book (An Unorthodox Marketing Strategy That Built One of the Largest...
PS. what do you think about the idea of setting up live Busking experiences on Air BNB? I could...
  • Sticky
FEATURED! Introducing... WEALTH EXPO$ED, A Short Story By MJ DeMarco
Hi Mj, I just bought it. And reading it. I think is a great idea to write using the stories to...
  • Sticky
MARKETPLACE Kill Bigger Incubator
@Kak Thanks for the reply. Whats interesting is that I have an idea that's been cooking which...

Forum Sponsor


New Topics

Fastlane Insiders

View the forum AD FREE.
Private, unindexed content
Detailed process/execution threads
Monthly conference calls with doers
Ideas needing execution, more!

Join Fastlane Insiders.

Top Bottom