I was in the exact same position as you, so can share my insights into your question. I sell a private label product and decided to start selling using Amazon FBA first.I wanna start selling my own product soon (still have to look for one btw xD), however, I'm unsure whether I should start with my own website or with FBA.
Going for the website would basically be the concept MJ and Tim Ferriss (4-Hour Work Week) recommend, even though I don't quite know their opinion on selling on Amazon. I'd basically pick a niche, look for existing products and offers and skew value.
As for FBA, I have two courses that teach everything extremely well with clear criteria for products to look for.
Basically, the main difference between the two would be the sales channel, however, if I would be starting out with FBA I could always expand to my own website later and vice versa.
Also, this won't be a project for a lifetime for me, I'll always continue to work on further ideas and concepts, I just think this is a better idea than starting out with a giant project (think of something like Apple) right away as I currently don't have any real stream of income (even though I already have a lot of experience, a solid network, and some funding).
As for simplicity, I attached a poll below. I'd still highly appreciate a detailed answer about your opinion and why you think so. Thank you so much in advance!
My product has started selling well, so this has verified to me that there is a demand for my product and now I will look to create a shopify store. I plan to ship my product to a fulfillment centre which syncs with shopify to keep the process as automated as possible. Should anything ever happen to my Amazon account, I will have this sales channel to fall back on.
Hope this helps!
Steve
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