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Amazon Vendors are vastly different than Amazon Sellers.
It is estimated that over 75% of US consumers shop on Amazon.com
If you want your product to be seen and purchased by the US market, Amazon is clearly the best way to do this.
There are 2 vastly different accounts you can have with to sell your product on Amazon.
Without going into a lot of detail about each account I will just highlight the most important differences.
A Sellers Account
Troy Mangone
EDITED BY VIGILANTE TO REMOVE CONTACT INFORMATION
It is estimated that over 75% of US consumers shop on Amazon.com
If you want your product to be seen and purchased by the US market, Amazon is clearly the best way to do this.
There are 2 vastly different accounts you can have with to sell your product on Amazon.
Without going into a lot of detail about each account I will just highlight the most important differences.
A Sellers Account
- Anyone can open one.
- Your product is in a sea of tens of thousands of products.
- You sell one unit at a time. You have a choice. You can either fulfill your own product (i.e. ship your product to the customer) or you can for a fee have Amazon do your fulfillment.
- You get paid as your product sells. Unless you do Amazon fulfillment. Then you must send a large amount of product to Amazon and to have Amazon sit on the product until someone actually orders it. Thats a lot of money in inventory sitting there until you move it through Amazon.
- You CANNOT utilize Amazons internal PPC marketing program they just rolled out last year. This means that customers are going to have to find your product through a general search. Good luck selling your product that way as most consumers never leave the 1st page of a search result.
- You must be invited by Amazon or hire an agency that will get your product in as a Vendor.
- Amazon buys from you. Amazon now buys from you with wholesale pricing that you specify and in large quantities. No more sitting on inventory waiting for someone to buy something piecemeal.
- Amazon provides all customer contact, fulfillment and returns. Saving you a ton of time and money to not staff these needs yourself.
- You are paid in full for all orders with 30 days. Direct deposit to your bank account for the entire order...now you're really cooking with peanut oil.
- Amazon offers your product to all Prime Members. This means free shipping and if you don't think that free shipping means a lot to most US customers, think about it again.
- You CAN utilize Amazons internal PPC marketing program they just rolled out last year. This is a real game changer for your product because now your product appears on top of the list when a consumer keyword searches within Amazon. This works the same as it does when you do a google search. The keyword returns both paid and free items. Paid is on top which is the first thing the consumer sees and the free search results are down the page or many pages deep. Now where do you want your product to appear?
Troy Mangone
EDITED BY VIGILANTE TO REMOVE CONTACT INFORMATION
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