- I've got a buttload of emails with people talking about their problems, so I'm going to 1) Go into video creation mode to answer them 2) Create more freebies 3) Create more products.
This is great. Use the most common problem as a starting point for your next lead magnet (maybe even your next product, if it turns out that your current product doesn't address it). I'd use their own words for creating the titles/selling points of these things. We usually phrase things differently than our customers would, it's important to reflect their own words back to them because that's how they describe the problems they have and the solutions they want -- even if that's not necessarily what you're offering. (Ex. you're offering a comprehensive business course but telling the audience it's for "getting more sales" because that's the main problem they face. You're still solving their problem, but you're promising it in a way they'd phrase it.)
I'm remarketing to the people who didn't buy my product.
I'd recommend asking them what you can help them with instead of remarketing. If you get them talking you'll find out what their real problems are and possibly why they didn't buy your stuff the first time around. But I don't know enough about your situation and your subscribers.
This could also help you edit/revise your lead magnet with something more attractive. You didn't specify if this was the title, but "10 high protein recipe ideas" as a title sounds like you're emphasizing the feature rather than the benefit, when it's the benefit that people really want (Ex. feature = 10 healthy recipes, benefit = 10 recipes that will give you 6 pack abs, 10 recipes that help you build muscle, etc.). What exactly would these recipe ideas do for them?
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