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( Jason Brown )
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- May 29, 2013
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EDIT - I've never seen Agency A sell off the client to Agency B where the client actually becomes Agency B's client outright.
What I have seen is most times, an agency will have 2-3 "contractors" that are actually other agencies. During the contract negotiation phase, the main agency will pass the info to the others and come up with the cost needed to complete. Then the main agency adds on their markup for handling the front end ( calls, emails, account management, etc ) and their profit for the final cost.
The main agency will act mostly like an account manager, while the other(s) do the hands on work. I have seen example where the other agency does everything though ( meaning, the account and relationship management ) under the name of the main agency.
If I were to be frank, this method is more common than having the work actually done in-house.
These other agencies typically have an email address from the main agency too, to have it look like it's all in-house.
You would be amazed, AMAZED, how many agencies don't actually have staff ( employees ) for most of the work they do. They find someone JIT ( just in time ) as they land contracts.
In that, what I have seen, the client is never really the ownership of the 2nd agency. It's still the main agencies client, but agency B or C is doing 90-100% of the work.
What I have seen is most times, an agency will have 2-3 "contractors" that are actually other agencies. During the contract negotiation phase, the main agency will pass the info to the others and come up with the cost needed to complete. Then the main agency adds on their markup for handling the front end ( calls, emails, account management, etc ) and their profit for the final cost.
The main agency will act mostly like an account manager, while the other(s) do the hands on work. I have seen example where the other agency does everything though ( meaning, the account and relationship management ) under the name of the main agency.
If I were to be frank, this method is more common than having the work actually done in-house.
These other agencies typically have an email address from the main agency too, to have it look like it's all in-house.
You would be amazed, AMAZED, how many agencies don't actually have staff ( employees ) for most of the work they do. They find someone JIT ( just in time ) as they land contracts.
In that, what I have seen, the client is never really the ownership of the 2nd agency. It's still the main agencies client, but agency B or C is doing 90-100% of the work.
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