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Selling B2B service while working 9-5

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aisin

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Hi fellow Fastlaners!

After many failures in the past, I have finally found a business idea which shows high probability of success, if executed well. Currently I'm working 9-5 in international corporation, but I've spent many hours for last few months to prepare a system which should bring value for my customers and ultimately allow myself to quit my job. It seems that it is ready to be launched, but there are few minor issues which I need to overcome:
  • I can't quit my job yet, because I need to maintain a steady stream of income to survive
  • I don't have enough cash on hand to start the business, but I'll get external financing
  • Business requires some physical space which I need to rent - this requires the above issue to be solved firstly
... and the biggest issue of them all:
  • My customer profile are eCommerce stores, small or medium for the beginning - the issue is that I have no idea how to sell B2B, while working 9-5 and maintaining full anonymity; nobody from my circles can realise I'm starting a business until I'm ready to quit the job. Reason behind this is that the company I'm working for might treat my business as a competition, which would be against my contract and may cause some legal trouble for me, or at least I'll get fired (which can't happen due to aforementioned reason).

B2B sales are mostly relation-based. How can I find first customers while I can't just go out and yell 'hey, come check out my new biz'? What is worth mentioning, cold calling and mailing in my country is forbidden (it is against the law, I can't mail or call any company unless they clearly indicate they want me to get in touch with them). I know I could just send some e-mails to my potential customers, but it is too risky as the fines are enormous.
I'm struggling to find a way to connect all the dots - what would you suggest to do now?

I would really appreciate any advice.
(pardon my English if anything is not clearly understandable; I'm not native)
 

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banjoa

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May 7, 2017
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Hi fellow Fastlaners!

After many failures in the past, I have finally found a business idea which shows high probability of success, if executed well. Currently I'm working 9-5 in international corporation, but I've spent many hours for last few months to prepare a system which should bring value for my customers and ultimately allow myself to quit my job. It seems that it is ready to be launched, but there are few minor issues which I need to overcome:
  • I can't quit my job yet, because I need to maintain a steady stream of income to survive
  • I don't have enough cash on hand to start the business, but I'll get external financing
  • Business requires some physical space which I need to rent - this requires the above issue to be solved firstly
... and the biggest issue of them all:
  • My customer profile are eCommerce stores, small or medium for the beginning - the issue is that I have no idea how to sell B2B, while working 9-5 and maintaining full anonymity; nobody from my circles can realise I'm starting a business until I'm ready to quit the job. Reason behind this is that the company I'm working for might treat my business as a competition, which would be against my contract and may cause some legal trouble for me, or at least I'll get fired (which can't happen due to aforementioned reason).

B2B sales are mostly relation-based. How can I find first customers while I can't just go out and yell 'hey, come check out my new biz'? What is worth mentioning, cold calling and mailing in my country is forbidden (it is against the law, I can't mail or call any company unless they clearly indicate they want me to get in touch with them). I know I could just send some e-mails to my potential customers, but it is too risky as the fines are enormous.
I'm struggling to find a way to connect all the dots - what would you suggest to do now?

I would really appreciate any advice.
(pardon my English if anything is not clearly understandable; I'm not native)
1. Create content articulating the problems you are solving.

Say you sell industrial machines to industrial companies.

A problem many of them might face is sourcing quality machines at fair prices.

This is the problem you are solving.

Go ahead and create content in 1000 different ways articulating this problem.

2. Leverage platforms.

Where do your potential client hang out online/offline.

Leverage those platforms to distribute your problem-highlighting content.

Use as many as you can for wider reach.

3. Transformation

Use problem content to direct traffic to your service that solves this problem.

Overly simplified but that’s a rough framework that should help.
 

jpn

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May 6, 2017
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1. Create content articulating the problems you are solving.

Say you sell industrial machines to industrial companies.

A problem many of them might face is sourcing quality machines at fair prices.

This is the problem you are solving.

Go ahead and create content in 1000 different ways articulating this problem.

2. Leverage platforms.

Where do your potential client hang out online/offline.

Leverage those platforms to distribute your problem-highlighting content.

Use as many as you can for wider reach.

3. Transformation

Use problem content to direct traffic to your service that solves this problem.

Overly simplified but that’s a rough framework that should help.
Just curious, have you ever sold anything B2B, in particular expensive capital items like machinery?
 

AgainstAllOdds

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Dec 26, 2014
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Wasn't there another thread on this topic? I remember posting in it.

@aisin use the search function. There's probably value for you in the other thread on the same topic.
 

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