Gwenqou
Contributor
User Power
Value/Post Ratio
293%
- Aug 10, 2016
- 15
- 44
I’m a female so my point may not be as valid since your current product line targets male.
My first thought is “why do I need or want to buy this”
As I looked more into the website, I think the design is really great and unique, but the design by itself doesn’t give me a reason to buy it, as there’re so many other beautifully design clothing in the market.
Your company also does this for a good cause since you donate a portion of your sales to preserve the lives of the big cats. As a consumer, my thought process is that I could easily donate directly to Panthera. The charity part really is the bonus, meaning I should be compelled to buy your product without the good cause. Upon knowing the good cause, I would feel even better about my purchase, but I would still make the purchase even if you don’t donate to the big cats.
At the end of the day, my questions for you are
A logical appeal would be I need this shirt because it meets my [requirement]
Example:
I need a cheap tank top, your price point of $4.99 match my requirement, sold.
An emotional appeal is how does wearing your clothing brand elevate your target audience?
(based on your price point, I believe emotional appeal is what you’re targeting)
Example 1: Chanel.
People don’t buy Chanel only for the aesthetic aspect.
They buy it so that they feel like they ARE Coco Chanel.
People use the brand to elevate their status/image.
Example 2: GymShark. Gymshark | Be a visionary. | Gym, Fitness and Active Wear.
Go through their website thoroughly.
Now tell me how would you feel about yourself wearing a gymshark product.
How does your customer feel when they wear your product?
Does your brand make your customers feel good about their identities? (Imagine wearing Chanel or Gymshark clothes)
At this stage, I don’t have too much emotion about your brand
just my 2 cents
My first thought is “why do I need or want to buy this”
As I looked more into the website, I think the design is really great and unique, but the design by itself doesn’t give me a reason to buy it, as there’re so many other beautifully design clothing in the market.
Your company also does this for a good cause since you donate a portion of your sales to preserve the lives of the big cats. As a consumer, my thought process is that I could easily donate directly to Panthera. The charity part really is the bonus, meaning I should be compelled to buy your product without the good cause. Upon knowing the good cause, I would feel even better about my purchase, but I would still make the purchase even if you don’t donate to the big cats.
At the end of the day, my questions for you are
- Who’re your target audience and what do they value?
- How is your clothing line different from others that also have beautiful design? In other words, what’s your UVP? I’ve seen many companies saying that they donate profits to charity, but they still don’t motivate me to purchase the products because I don't need or want the products. Like I mentioned before, people should be compelled to buy your products without the charity part.
- Why should they buy your clothing? In other words, what’s in for them? (logical appeal? Emotional appeal?)
A logical appeal would be I need this shirt because it meets my [requirement]
Example:
I need a cheap tank top, your price point of $4.99 match my requirement, sold.
An emotional appeal is how does wearing your clothing brand elevate your target audience?
(based on your price point, I believe emotional appeal is what you’re targeting)
Example 1: Chanel.
People don’t buy Chanel only for the aesthetic aspect.
They buy it so that they feel like they ARE Coco Chanel.
People use the brand to elevate their status/image.
Example 2: GymShark. Gymshark | Be a visionary. | Gym, Fitness and Active Wear.
Go through their website thoroughly.
Now tell me how would you feel about yourself wearing a gymshark product.
How does your customer feel when they wear your product?
Does your brand make your customers feel good about their identities? (Imagine wearing Chanel or Gymshark clothes)
At this stage, I don’t have too much emotion about your brand
just my 2 cents