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Seeking Feedback on a Coffee-tasting "Experience"

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Jul 20, 2014
Hello friends,

I'm curious to get some feedback on an idea that I had a few months ago and dismissed as too risky.

I work at a winery. The idea is to essentially apply the idea of a winery (from the tourist/novelty/wine tasting perspective) to the coffee industry.

There are a lot of coffee enthusiasts out there. There's a LOT of them in the Bay Area, too (where I live). Do you think it would be feasible to design an experience similar to wine tasting for coffee?

Basically, you'd come into the store, which would be half storefront, half production facility. You could taste different blends of coffee, tour the coffee grinders and roasters, see where coffee grounds are stored, etc. It would essentially be a tour of the production facility, accompanied by a tasting. Like a high-end coffee experience.

The nice thing about it is that it isn't location dependent like many wineries. Coffee beans aren't grown in the US, so we would focus more on sourcing from sustainable growers, helping small villages, etc.

That's about as far as I've gotten in the thought process. What do you think?
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